socalTECH

OCTOBER 22, 2015

Venice, California-based SaneBox , the developer of email tools to help users better manage the flood of emails in their inbox, has rolled out a new product it says can help better figure out who in your company can make a warm intro to potential customers and partners. Pricing on the new tool was not announced.

Email 100

Email Tool Venice Pricing 100

Berkonomics

JANUARY 26, 2017

The rest of the purchase price was concocted from a brew of zero coupon bonds (where the face value is many times the invested amount until the reduced cost bonds mature thirty years later), and borrowing using the target company’s accounts receivable and other assets as collateral for a loan to purchase the company. What power!

Pricing 120

Pricing Sales Tool Equity 120

Tech.Co

MAY 31, 2023

Business tools — from customer relationship management ( CRM ) platforms to accounting software — help to save startups time and money by automating key processes and maximizing efficiency. Lenido Startup tool: Accounting software Price: Free Accounting software doesn't need to come at a premium. Here are a couple of our favorites.

Tool 131

Tool Startup Software Review Technical Review 131

Berkonomics

FEBRUARY 18, 2021

Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. Find a way to position the company and the product to be wanted so much that it moves into the needs column for the consumer.

Marketing 156

Marketing Demand Class Pricing 156

Berkonomics

MAY 30, 2019

Email readers, continue here…] How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years? Given the statistics quoted above, you must find ways to have your consumers endorse your product publicly, and in a form that is divorced from looking like an advertisement.

Case Study 120

Case Study Study Customer Custom 120

InfoChachkie

APRIL 13, 2015

Avoid a simple pricing mistake which could sink your startup. Vendors often respond by discounting their prices at the 11th hour, in the hopes a lower price will spur a purchase. However, if you never offer price discounts to anyone, you can resist all such requests by deferring to your company “policy.”

Pricing 100

Pricing Startup Sales SaaS 100

socalTECH

NOVEMBER 16, 2016

The company said the new software, which is based on software application programming interface (API), let enterprises develop their own, custom software to manage and track access to files send to external parties. The company is targeting the API for use in integration into file storage, email clients, CRM, compliance software, and more.

Product 100

Product Software Email Los Angeles 100

socalTECH

FEBRUARY 26, 2013

The new products are part of a push by the company to expand the services it offers to small and medium sized businesses, beyond its roots in helping those firms advertise their businesses online. According to ReachLocal, it has launched three new products, ReachSite , ReachConvert , and ReachCommerce. READ MORE>>.

ReachLocal 178

ReachLocal Woodland Hills Search Engine Optimization Services 178

Berkonomics

MARCH 4, 2021

Over the years, as I managed my several computer companies as CEO or executive chairman, I made the decision to go to market with a brand-new product that had never before been exposed to my customer’s marketplace. The answer is invariably ‘no,’ because the cost of evangelizing a new product is completely unknown.

Artificial Inteligence 240

Artificial Inteligence Marketing Press Resource 240

Tech.Co

MARCH 24, 2021

Getting your website noticed by local customers just got a whole lot easier for Wix users. Now, with this new partnership, Wix users have a wide range of tools at their disposal to make an impact on Google with customers at a close distance. See our full Wix Pricing guide for more on its costs. Considering Wix? forward.

Google 149

Google Email Tool Guide 149

SoCal CTO

MARCH 1, 2010

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs , February 2, 2010 Looks at the critical equation around customer acquisition cost vs. customer lifetime value similar to what I discussed in Startup Metrics but in more depth. Great stuff. This post looks at the implementation details of HTML 5 video.

Pricing 150

Pricing Acquisition Customer Custom 150

Berkonomics

MARCH 3, 2022

Quality” products and services…. should not be positioned as “cheap,” or your potential customers will question your message from the start and will be more critical of the delivered product than if offered as one or the other, but not both. And boy, does it apply to most of us and our offerings. Let’s define “fast.”.

Resource 156

Resource Sales Pricing Startup 156

Berkonomics

NOVEMBER 18, 2021

You’ve figured out your channels of distribution, pricing model and how to support your growing list of customers. You can be the one to develop a product or service, promote it, and support it when you are a small operation. Email readers, continue here…] And the third predictable crisis is…. quality control.

Class 156

Class Customer Custom Email 156

Startup Professionals Musings

FEBRUARY 8, 2023

Most business professionals I know have been conditioned to think of inflation as highly negative, driving up their costs, and reducing customer buying. I see it as an opportunity to find new ways to attract customers , make long-needed changes to improve productivity, and lower your own costs of doing business.

Outsource 95

Outsource Customer Custom Sample 95

Berkonomics

JULY 26, 2018

Is your product or service one that responds to a customer need, real or perceived? This question deals with the of fering in general, not yet with your version of the product. Your marketing and sales effort must be focused entirely upon making your product solve an urgent customer need. Why buy it?”.

Sales 226

Sales Customer Custom Pricing 226

Berkonomics

FEBRUARY 2, 2023

Depending upon the size of the companies and complexity of the products or services involved, it is fair to assume that you’ll need to dedicate a resource to this effort, sometimes a full-time resource at that. Consider a sales relationship where your product will be in the bag of salespeople from the partner company.

Press 156

Press Sales Training Resource 156

Berkonomics

APRIL 13, 2017

Test yourself as to whether you can identify the size of your market niche, and whether you can overcome the many barriers to access customers within your niche. Email readers, continue here…] Can you dominate that market? A strategic relationship with one or more of the largest customers? Where in industry life cycle?

Patents 291

Patents Pricing Ideas Marketing 291

Berkonomics

MAY 28, 2020

But for most, the true sign of success and potential for even more is in the landing of a major account, one that validates the pricing, quality and competitive advantages of a company’s offering. For this reason alone, it makes sense for most of us to aim high once we have worked the kinks out of our offering with smaller customers.

.Net 156

.Net Resource Competition Customer 156

socalTECH

MAY 6, 2014

Los Angeles-based Campaigner , the email marketing services brand owned by J2 Global, said today that it has launched a new, A/B split testing tools. Pricing on the new product was not disclosed. campaigner split testing j2global email marketing services market software' Campaigner''s General Manager is EJ McGowan.

Email 157

Email Tool Marketing Los Angeles 157

Eric Greenspan

MAY 29, 2010

Using social media to increase your company’s touch and reach with each of your customers may be the most important reason to jump in to this game changing strategy. Social media can help bridge a long standing gap between customers and the companies they trust with their hard earned cash. 40,000) to join me on Facebook.

Social Media 214

Social Media Customer Custom Media 214

Berkonomics

NOVEMBER 25, 2021

Will the marketplace accept your product? Is there a market for your class of product at all? If you are big enough to have a dedicated product manager, that person is a good candidate for this ongoing task, as is a marketing manager, who should be attuned to the changes in the environment. Second is product risk.

Competition 156

Competition Marketing Class Product 156

Berkonomics

JULY 31, 2014

Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. Email readers, continue here.] I= increase revenues. And finally: C=Customers, and more customers.

Marketing 201

Marketing Demand Pricing Customer 201

Berkonomics

MARCH 5, 2020

First: Product risk. . Is the product or service possible to produce at all, let alone economically enough to. One way to mitigate this is by using early money to create a prototype, to perform market research, to complete the first generation of the product, or to deliver the service to a satisfied customer.

Outsource Development 156

Outsource Development Ideas Resource Patents 156

Berkonomics

JUNE 11, 2015

In my case as a young software entrepreneur, I had a different approach: Fail Locally, one customer at a time. Email readers, continue here…] I’ve often looked back and said that you didn’t have to be a genius at that time. And I would learn customer service. And I would learn customer service.

Customer 120

Customer Custom Writing Southern California 120

Berkonomics

JULY 19, 2018

Dell is a great example of emphasis upon fast, creating a customized computer in 48 hours or less, bringing in assemblies and components just-in-time to make the assembly line. Dell’s response would be something like “Quality custom computers more quickly than the competition.” How will your customers react to your positioning?

Competition 226

Competition Examples Customer Custom 226

Berkonomics

MAY 16, 2019

There are five niches you can chose when defining your positioning strategy: price, quality, service, innovation, and elegance. Pricing strategies differentiate your business. First, and easiest to understand, is creating differentiation by price. Most anyone else can meet or beat your price any time they wish.

Company 120

Company Companies Pricing Competition 120

Berkonomics

MAY 20, 2021

Most often it is the time of the chief architect of the product or service you provide, or of the best developers of that product. Sometimes it is the time of the CEO, which when overcommitted, prevents others from gaining access to solve critical problems or continue the flow of production. Now let’s make this personal to you.

Resource 156

Resource Outsource Development Metrics Customer 156

socalTECH

SEPTEMBER 23, 2013

Woodland Hills-based ReachLocal has launched a new suite of products this morning, saying that it is looking to help small and medium sized businesses attract, capture, and convert more customers. Pricing on the new tool was not announced. READ MORE>>. reachlocal marketing software leads management launch advertising saas'

ReachLocal 147

ReachLocal Woodland Hills Software Marketing 147

socalTECH

JUNE 14, 2018

For most consumers with a credit card, many of those cards have a feature called "price protection"--which promises to provide you with cash back if prices drop on an item you've purchased. But, how many people actually bother to submit for those refunds and follow prices after you purchase an item? What's Earny?

Pricing 145

Pricing Startup Email Incubator 145

Berkonomics

DECEMBER 31, 2020

The company created a product that could be delivered as a service to medical clinicians anywhere in the world, enhancing their ability to understand their patents’ problems and needs in less time, using the expertise built into an AI expert system created by the best minds in many medical specialties. How refreshing!

Equity 156

Equity Writing Education Research 156

Berkonomics

AUGUST 3, 2023

Certainly, bootstrapping is a preferred method of funding growth if it does not hold back the speed of growth or hobble the quality of product or service to the extent that better-funded competitors can overtake the business. There is a lot to say about retaining control. It is most often a win-win for both you and the strategic partner.

Venture Capital 295

Venture Capital Startup Class Invest 295

Tech.Co

JUNE 3, 2022

With it, customers can quickly use contactless payment, giving consumers an easier shopping experience while helping sellers use the Square system with even less friction. Please fill in your email. We've detailed the prices and features to know in our guide to all of Square POS's account plans. Sign up to the Tech.co

News 155

News Newsletter Sales Tips 155

Tech.Co

AUGUST 16, 2017

Finding potential customers continues to be a huge challenge not only for established marketing and sales teams but also for startup executives and solo entrepreneurs. Here are some of our top recommendations to get you started: Email Finder Tool – Voila Norbert. Pricing: Valet – up to 1000 leads/month, $49.

Tool 81

Tool Startup Help Template 81

Berkonomics

OCTOBER 17, 2019

Your employees, your shareholders, your customers, and your suppliers are all driven by this question. Email readers, continue here…] Suppliers need you to be a good customer, to pay a reasonable price for goods or services, to pay your bills on time, and of course to reorder when the time comes.

Customer 120

Customer Custom Course Email 120

InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Customer 164

Customer Custom Advertising SEM 164

Tech.Co

MAY 6, 2022

Please fill in your email. Together with Deliverr, Shopify Fulfillment Network will give millions of growing businesses access to a simple, powerful logistics platform that will allow them to make their customers happy over and over again.”. Sign up to the Tech.co newsletter. Please fill in your name. Please verify before subscribing.

Networking 125

Networking Press Newsletter Startup 125

socalTECH

MARCH 30, 2011

Los Angeles-based mobileStorm , the mobile, SMS, email, and marketing firm headed by Jared Reitzen, has launched a new product to help its customers promote their mobile applications. Pricing on the new service was not announced by the company. READ MORE>>.

Mobile 164

Mobile Email Los Angeles Pricing 164