SoCal CTO

AUGUST 4, 2011

Think of these as the big upfront questions: Who are the customers? Please be able to provide me with a few specific examples of different types of customers, what they need, what the system will do for them. How will you be taking this to market? SEO for Startups )? Often this ties to marketing support.

Develop 384

Develop Development Startup SEO 384

Both Sides of the Table

JULY 14, 2010

They are tasked with “getting deals done&# so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. You have a marketing department with three people.

Startup 323

Startup Press Development Team Review SEM 323

Startup Professionals Musings

JUNE 13, 2015

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Focus first on the social media trinity.

Social Media 108

Social Media Media Marketing Resource 108

Startup Professionals Musings

DECEMBER 1, 2013

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity.

Social Media 103

Social Media Media Marketing Startup 103

TechEmpower

JULY 24, 2023

Even when they have talked to multiple developers or development firms, we’re often the first to ask basic questions like “Who are your customers?” Who are the customers? Can you provide specific examples of different types of customers, what they need, and what the system will do for them? will you leverage?

Develop 520

Develop Development Technical Review SEO 520

Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his classic book. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.

Social Media 135

Social Media Framework Media Metrics 135

Startup Professionals Musings

OCTOBER 23, 2012

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity.

Media 92

Media Social Media Marketing Resource 92

Startup Professionals Musings

APRIL 3, 2019

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his classic book. Due to the information overload felt by consumers today, marketing at the generic segment level no longer works.

Social Media 96

Social Media Media Marketing Metrics 96

SoCal Tech Calendar

JANUARY 17, 2011

Monday, January 17, 2011 -- Organic Marketing for Startups. Organic marketing, however, is a massively underleveraged and underinvested channel with powerful potential. See [link] (more)

Organization 100

Organization Marketing Startup SEO 100

Tech Zulu Event

NOVEMBER 18, 2011

Having paying “Customers” is what makes the cash register roar. An entrepreneur having low self worth is the number one deterrent for a potential customer not buying into what you are selling. An entrepreneur having low self worth is the number one deterrent for a potential customer not buying into what you are selling.

Customer 85

Customer Custom Marketing SEO 85

SoCal CTO

FEBRUARY 25, 2009

all the other folks out there that will try to enter the same market) the barriers have been dropping over the last few years. Fantastic post by Christian Gammill - Startup Delta Force… From a competitive perspective (e.g. How’s that for duality.

Startup 150

Startup SEM IP SEO 150

Startup Professionals Musings

AUGUST 18, 2013

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in “ Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first.

Social Media 102

Social Media Media Product Metrics 102

Both Sides of the Table

FEBRUARY 20, 2017

They are tasked with “getting deals done” so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. You have a marketing department with three people.

Activity 164

Activity Conference Press Case Study 164

Startup Professionals Musings

JULY 27, 2012

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his new book “ Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first.

Social Media 91

Social Media Media Metrics SEO 91

socalTECH

MARCH 21, 2011

What do children's vitamins and social media have to do with one another? Gordon Gould , the co-founder of SmartPants, talks about the company and how it's applying what he learned founding ThisNext and from a long experience in the social media market to the consumer products goods area--what he describes as Brands 2.0.

Web 225

Web Social Media SEO Media 225

Startup Professionals Musings

AUGUST 25, 2011

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. But the reality is that sellers are no longer in charge of the customer buying process. The best way to do this is with real customer interviews. Don’t start from how you want to sell.

Customer 96

Customer Custom Search Engine Optimization Summary 96

SoCal CTO

APRIL 1, 2009

So you can see that Entrepreneur (60) LinkedIn (15) Metrics (16) SEO (15) Company (141) are all considered highly relevant to the term "startup." When you choose one of them such as Cliff Allen on Marketing , you will see the keywords are now based on what Cliff discusses more than other bloggers.

Southern California 150

Southern California TechEmpower Technology Council Metrics 150

socalTECH

OCTOBER 25, 2012

Shipping is the biggest barrier to entry in this market. Tracy DiNunzio: RecycledBride and Tradesy are same of the same company, Recycled Media. RecycledBride was really the testing ground and gave us an education of the ins- and outs- of this market an dhow it works, and gave us extensive user testing. It was a crash course.

Startup 236

Startup Education Acquisition Funding 236

Startup Professionals Musings

DECEMBER 23, 2017

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Focus first on the social media trinity.

Media 59

Media Marketing Social Media Resource 59

Both Sides of the Table

JANUARY 19, 2015

.” You have an “Elvis Presley like moment” where you realize the next generation is already consuming different media than our tastes might appreciate. Content is a “hits driven business” and therefore you can only invest in platforms not media. That is YouTube today. I think most arguments miss the mark.

SEM 150

SEM Content Platform Acquisition 150

Tech Zulu Event

NOVEMBER 2, 2011

The TechZulu team is coming back to Pubcon this year from November 9-10 to bring you some amazing content from the masters of affiliate marketing, Search and SEO, Social Media, Link building, Advertising, Branding, PR, Analytics and tons more. Your Clients, customers, and especially your competitors will attend.

SEO 64

SEO Advertising Conference Social Media 64

Both Sides of the Table

APRIL 23, 2011

Yes an online video startup in ‘99 that helped large media companies encode and distribute their videos through portals. So it is a combination of markets and people. The contextual ad market was attractive. ESPN, Forbes, AOL were customers. Do you think the impact of social media is effecting Google’s search business? (42:00

Capital 265

Capital Venture Capital Veoh Startup 265

Tech Zulu Event

MARCH 26, 2013

Cameron is responsible for SEO and social media across CBS Interactive’s properties, which include CNET, Last.fm, CBS.com, Metacritic, ZDNet, CBSSports.com, CBSNews.com, and more. He is also a former Founding Partner of Performa Media, a performance-based lead generation company with a successful exit in 2010.

Startup 105

Startup Social Media SEO Santa Monica 105

Startup Professionals Musings

APRIL 1, 2017

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his classic book. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.

Social Media 62

Social Media Media Metrics SEO 62

Startup Professionals Musings

JULY 24, 2015

In this age of relationships, you, the entrepreneur, are a very important element of your new brand, and it’s never too early to start marketing the value of your expertise, insights and ideas. Start building your customer community early. It's the first step to full use of social media marketing. Start today.

Blogging 110

Blogging Startup Search Engine Optimization Social Media 110

socalTECH

OCTOBER 30, 2013

Those services work on volume, and the designs you can send--and which you receive--are from a limited selection, not at all personalized to the recipient, and for the florist delivering the flowers, provides slim margins and no opportunity to build a customer base. We partner with them, and give them tools to help their business.

Beverly Hills 157

Beverly Hills Technical Review Design Startup 157

Startup Professionals Musings

DECEMBER 14, 2013

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. But the reality is that sellers are no longer in charge of the customer buying process. The best way to do this is with real customer interviews. Don’t start from how you want to sell.

Startup 105

Startup Search Engine Optimization Summary Customer 105

Both Sides of the Table

MARCH 25, 2016

Lately I’ve been having to say things I thought I’d never have to remind people, like, “getting to positive gross margin in several territories is a very low bar to claim success” or “profitable excluding marketing costs” is not actually a real thing. Market Size. MakeSpace provides physical storage.

Startup 150

Startup Marketing Study SEO 150

Startup Professionals Musings

OCTOBER 3, 2012

In addition, every business has operating costs, like customer acquisition, fulfillment, inventory, and customer service. Beware of no-cost and low-cost marketing. Marketing requires content, and nothing is “free.” Social media activities require professional effort and time, so beware the hidden costs.

Startup 96

Startup Social Media Content Paid Search 96

Tech Zulu Event

OCTOBER 6, 2016

Further, as the competition amongst web stores continues to increase, it’s becoming increasingly difficult to grab one’s parts of their desired market. Thankfully, we’ve compiled detailed guide in order to help you generate more awareness for your website in the global market. Work On Your SEO. Offer Discounts.

Commerce 58

Commerce Search Engine Optimization Sites Marketing 58

socalTECH

AUGUST 8, 2016

Last week El Segundo-based Wpromote acquired fellow marketing agency Standing Dog, in a deal which brings the company to 260 employees, and continues to grow the company. Mike Mothner: The business today, is we are a digital agency focused on customer acquisition and growth for businesses of all types. What are your thoughts on that?

Acquisition 100

Acquisition Paid Search El Segundo SEO 100

Tech Zulu Event

AUGUST 15, 2011

Their featured speakers, who range in marketing and business expertise, will lead four intimate breakout discussions. Tony is currently Founder/CEO for Eventify, an LA-based startup creating a venue marketplace, and Visible Factors, an SEO consulting company. Check them out below: Tony Adam, Founder/CEO, Eventify and Visiable Factors.

SEO 85

SEO CTO Coach Conference Social Media 85

Startup Professionals Musings

APRIL 29, 2019

Equally important, if someone does find your site, your content must stand out above all similar sites, to keep visitors engaged, close a sale, and get customers to return. Marketing is a critical element these days, and it can take many forms. It’s never too early to start marketing to define your brand.

Blogging 85

Blogging Search Engine Optimization Writing SEO 85

Startup Professionals Musings

NOVEMBER 3, 2012

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. But the reality is that sellers are no longer in charge of the customer buying process. The best way to do this is with real customer interviews. Don’t start from how you want to sell.

Tips 93

Tips Search Engine Optimization Summary Startup 93

socalTECH

MARCH 13, 2020

Dmitri Leonov: We built a distribution business for equipment for the spa industry, and have had 10,000 client over that time, but in the last few years, we've really focused on talking to spa customers about their needs in the market. Essentially, the customer wants natural and organic ingredients. Do users buy or rent these?

Template 124

Template Beverly Hills Startup SEM 124

SoCal CTO

JULY 13, 2010

Just because a product has a patent, deep complexity and an obvious competitive advantage does not mean that it can fly by itself into the market. had two occasions recently to review products which had clear market leadership. Why you have to design products for how your customers are , and not how you want them to be.

Startup 175

Startup Venture Capital Slides Blogging 175

socalTECH

OCTOBER 14, 2011

Wondering how, as a small business, you can reach customers in the YouTube age? Well, Los Angeles based Near Networks (www.nearnetworks.com) is looking to both reach customers online, and avoid the tacky, lousy production of typical small business ads, with a new service. What is Near Networks? Sam Rogoway: Yes, it has.

Networking 150

Networking Search Engine Optimization Product Startup 150