Startup Professionals Musings

JANUARY 29, 2020

Entrepreneurs and business executives seem to be even more focused on their technology than the rest of us, and less inclined to listen to the voice of the customer, even if they remember to ask. Real two-way conversations with real customers, including the all-important body language, are unheard-of these days.

Customer 128

Customer Custom Activity Social Network 128

Startup Professionals Musings

MARCH 14, 2022

Make your company visible, reachable and responsive through social networks. Market your solution and user benefits, not the mysterious technology behind it. Young people naively enter their pictures and personal data for fun on social networking sites, ignoring constant feedback from the media that these are bad practices.

Customer 137

Customer Custom Technical Review Symantec 137

Tech Zulu Event

AUGUST 22, 2012

GraphEffect today unveiled the latest version of its social network for marketers with an open API for developers. GraphEffect is a collaboration platform for social marketers which had only been available to large marketing partners including American Express, Toyota, Estee Lauder, Clorox, and Samsung.

Social Network 65

Social Network Marketing Networking Social Media 65

socalTECH

OCTOBER 29, 2008

Pasadena-based Central Desktop, a provider of on-demand project management and collaboration software, has rolled out new social networking features on its site. Central Desktop said the idea is to "deepen customer-to-customer" engagement within its platform.

Social Network 100

Social Network Networking Pasadena Tool 100

Berkonomics

MAY 30, 2019

Using new tools in a social age. There are several ways to do this effectively, including the use of social networks to create buzz, seeding product acceptance through early adopters or celebrities, or by creating a small niche market that shows unusual acceptance and more.

Case Study 120

Case Study Study Customer Custom 120

Startup Professionals Musings

MAY 10, 2011

In fact, if your profile is not already on one of these sites, it probably means that you aren’t in the business market anyway. Personal references should be customized to support specific requests from a potential employer, and confirmed by you prior to employer contact. References on request. Fuzzy words will hurt you.

Social Network 91

Social Network Networking Examples Tips 91

Startup Professionals Musings

JUNE 6, 2021

But make no mistake about it, this is a tough and oversaturated market to enter at this stage. So sites have to invest heavily in viral marketing to achieve critical mass, which competes with current social networks, while users expect to join both for free. Social networks. So are customers.

Sites 134

Sites Social Network Competition Networking 134

Startup Professionals Musings

MAY 7, 2023

Young entrepreneurs often are so excited by new technology or their latest invention that they forget to translate it into a value proposition that their customers or potential investors can understand and relate to. Every business leader knows how difficult it is to keep up with a changing market. Customer data integrity and security.

Social Network 108

Social Network Training Startup Technology 108

socalTECH

SEPTEMBER 1, 2011

Our profile this morning is with Network Automation , a Los Angeles company competing in the IT automation market. Southern California--despite the lack of huge, name brand firms-- has a significant number of enterprise software companies, of which Network Automation is just one. You mentioned the big players in this market.

Networking 214

Networking IBM IBM Pacific Palisades 214

socalTECH

AUGUST 16, 2017

Santa Monica-based customer relationship management (CRM) software provider Nimble said today that it has linked its software into Microsoft Edge , Microsoft's web browser, to provide access to information on people and businesses within that browser. Nimble already links into Chrome, Safari and Firefox. The company is led by Jon Ferrara.

Santa Monica 113

Santa Monica Social Network Email Web 113

Startup Professionals Musings

APRIL 20, 2010

In fact, if your profile is not already on one of these sites, it probably means that you aren’t in the business market anyway. Personal references should be customized to support specific requests from a potential employer, and confirmed by you prior to employer contact. Tags: wikipedia social network resume business.

Social Network 48

Social Network Networking Examples Customer 48

Startup Professionals Musings

JANUARY 9, 2017

The average business person fights a customer culture shift, rather than looking for it. Thus I recommend that the rest of us need to step outside our comfort zone, and start practicing some specific strategies to recognize cultural shifts, and maybe even start a few trends of our own: Embrace online social interaction with customers.

Customer 56

Customer Custom Marketing Startup 56

Startup Professionals Musings

AUGUST 22, 2015

Entrepreneurs and business executives seem to be even more focused on their technology than the rest of us, and less inclined to listen to the voice of the customer, even if they remember to ask. Real two-way conversations with real customers, including the all-important body language, are unheard-of these days.

Customer 104

Customer Custom Startup Social Network 104

Startup Professionals Musings

AUGUST 15, 2020

Young entrepreneurs often are so excited by new technology or their latest invention that they forget to translate it into a value proposition that their customers or potential investors can understand and relate to. Every business leader knows how difficult it is to keep up with a changing market. Customer data integrity and security.

Technology 165

Technology Social Network Training Startup 165

Startup Professionals Musings

JULY 12, 2014

Entrepreneurs and business executives seem to be even more focused on their technology than the rest of us, and less inclined to listen to the voice of the customer, even if they remember to ask. Real two-way conversations with real customers, including the all-important body language, are unheard-of these days.

Customer 106

Customer Custom Entrepreneur Social Network 106

Startup Professionals Musings

AUGUST 30, 2014

Young entrepreneurs often are so excited by new technology or their latest invention that they forget to translate it into a value proposition that their customers or potential investors can understand. Every business leader knows how difficult it is to keep up with a changing market. Customer data integrity and security.

Customer 98

Customer Custom Technology Startup 98

Startup Professionals Musings

NOVEMBER 12, 2021

Even with product businesses, it’s the ultimate way to build your brand credibility, bring in customer leads, and get feedback from your target market. Promote your blog by including your blog link in your e-mail signature, on your website, in social networking profiles, and by providing signed comments to other blogs on a daily basis.

Blogging 135

Blogging Services Search Engine Optimization Web 135

socalTECH

JANUARY 18, 2011

This morning, Pasadena-based Perfect Market (www.perfectmarket.com) announced a new, $9M round of funding for the firm's technology, which is used to help publishers monetize their content. The second piece, is we distribute that across search engines and social networks. The third piece, is monetizing content. READ MORE>>.

Marketing 232

Marketing Funding Content Writing 232

Berkonomics

APRIL 2, 2020

A business making those necessary items ignored the signs of progress and found itself without a market. Take for example, the public’s quick acceptance of Facebook, Instagram, Twitted and other social networking portals, leaving early leader MySpace wondering what happened to their comfortable lead and large fan base.

Southern California 177

Southern California Examples Social Network Press 177

Startup Professionals Musings

MAY 1, 2021

Aspiring entrepreneurs ask me why their great idea hasn’t sold; they talk about it endlessly, and they expect others to do the development, finance, and marketing work for them. Your solution fills a real market need. Truly satisfied customers are a joy to every business person. Marketing is top priority.

Startup 160

Startup Patents Competition Social Network 160

Startup Professionals Musings

JULY 9, 2022

This is a software distribution and pricing model in which new applications are hosted by a service provider and made available to customers over a network, rather than requiring customer hardware. Upgrades and troubleshooting can normally be provided over the network, as well. Social Media. Gamification.

Technology 133

Technology Cloud Computing Social Media Networking 133

Startup Professionals Musings

FEBRUARY 7, 2018

Entrepreneurs and business executives seem to be even more focused on their technology than the rest of us, and less inclined to listen to the voice of the customer, even if they remember to ask. Real two-way conversations with real customers, including the all-important body language, are unheard-of these days.

Customer 53

Customer Custom Social Network Study 53

Startup Professionals Musings

DECEMBER 17, 2022

Unfortunately, the market is changing so fast these days that any upward climb can level off quickly, as the core business growth begins to stall. These are appearing earlier and earlier in emerging companies, as well as in mid-sized and mature companies: Your original market becomes saturated. Prices begin to decline quickly.

Startup 106

Startup Pricing Cloud Computing Customer 106

SoCal Tech Calendar

AUGUST 31, 2010

Wednesday, September 1, 2010 -- Social Media Marketing. The German American Business Association (GABA) and Epic States, invite you to an exciting workshop and panel discussion focusing on the social media industry followed by a reception at the UCLA Anderson School of Management. German American Business Association.

Social Media 100

Social Media Media Marketing UCLA 100

socalTECH

APRIL 24, 2013

Are you an online marketer, wishing you could do a better job of generating leads for your business? A new startup, Zodiac805 , headed by former Make It Work founder Eric Greenspan, said it has launch an effort to provide fresh, real time, relevant marketing prospects to companies. Zodiac805 is based in Santa Barbara. READ MORE>>.

Santa Barbara 190

Santa Barbara Social Network Examples Marketing 190

TechCrunch LA

AUGUST 30, 2022

“Creators will be selling their own avatar fashion, and the ones that they’ve customized over the past couple of months. Genies has made forays into fashion before — the startup partnered with Gucci back in 2020 to give the retailer’s customers access to try on new virtual designs and to buy curated digital goods.

Geni 219

Geni Silver Lake Startup Platform 219

socalTECH

JANUARY 23, 2013

If you are a millenial entering the workforce, what would you be most comfortable with -- a tool designed to work and look like a social network, or a tool built around an old fashioned corporate enterprise software UI? PromoJam debuted its brand new, self-service version of its social promotions tool today, PromoJam 2.0,

Tool 190

Tool Services Social Network Template 190

Startup Professionals Musings

APRIL 24, 2012

It seems like many business people are becoming so technology addicted to their iPhones and email that they forget to listen to what their customers want, or even forget to ask. I can’t imagine any of these people taking the time to listen to their customers. Meet or talk to your customers in person, and provide feedback.

Customer 111

Customer Custom Social Network Email 111

Startup Professionals Musings

JULY 3, 2022

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? Don’t Buy It ,” he asserts that “earned” social engagement drives better business results than paid social exposure.

Social Media 140

Social Media Media Snapchat Platform 140

Tech Zulu Event

APRIL 10, 2013

Santa Monica-based SHIFT, a collaboration platform for marketers and agencies April 9 announced the launch of their Open Marketing Cloud in a move to help marketers work together more efficiently. All Your Marketing Apps In One Place. Social Network For Marketers. Real time, Data-Based Intelligence.

Marketing 67

Marketing Help Social Network Class 67

Startup Professionals Musings

JANUARY 15, 2022

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Assess social media relevance to your product or service. If your business is industrial B2B products, social media should be low on your list.

Social Media 126

Social Media Media Startup Platform 126

Startup Professionals Musings

APRIL 1, 2023

In the entrepreneur world, your perception is equally critical, except the “managers” in this world are your investors, customers, vendors, business partners, and team members. Use the idea to kick-start your relationships with co-founders, investors, customers and business partners. Your personal life is now public.

Startup 117

Startup Ideas Social Network Technical Review 117

Startup Professionals Musings

JUNE 13, 2015

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. These give good customer connection and SEO.

Social Media 108

Social Media Media Marketing Resource 108

Tech Zulu Event

NOVEMBER 13, 2012

Fan Appz, a Santa Monica headquartered firm founded in 2010, and a Facebook Preferred Marketing Developer (PMD) today Tuesday launched its Personalized Marketing Platform, a next-generation social media marketing solution set to help firms convert fans into customers and increase repeat purchases by turning good customers into great ones.

Platform 82

Platform Help Customer Custom 82

Startup Professionals Musings

DECEMBER 8, 2021

If you are in the almost 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” It highlights the story of how United Airlines paid no attention to social media while Dave’s story of his crushed guitar and poor customer service went viral around the world.

Social Media 142

Social Media Media Platform Customer 142

socalTECH

OCTOBER 5, 2010

Los Angeles-based Passenger , a developer of private social networking sites for brands, said today that it has raised an additional $7.5M Passenger's private social networking communities are used by companies to gain insight into their brands, get customer feedback, and to help market their products.

Steamboat Ventures 145

Steamboat Ventures Social Network Venture Capital Networking 145

TechCrunch LA

OCTOBER 23, 2019

The serial entrepreneur behind the Dubai-based online fashion retailer, Elabelz and marketing studio Elephant Nation had always wanted to redesign the shopping experience for how customers actually shopped in stores and online. FlipFit works by creating a social network based on friends and followers.

Social Media 184

Social Media Commerce Los Angeles Social Network 184