TechCrunch LA

MAY 3, 2022

Upgrade’s e-commerce marketplace has two sides: one that enables consumers to choose a vetted stylist and have their wig colored or customized based on their desired look. However, although they are providing such significant value, a lot of them operate with limited funding and resources, which ultimately affects the customer experience.

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Tool Customer Custom Marketing 179

TechEmpower

JULY 24, 2023

At TechEmpower, we frequently talk to startup founders, CEOs, product leaders, and other innovators about their next big tech initiative. Even when they have talked to multiple developers or development firms, we’re often the first to ask basic questions like “Who are your customers?” Who are the customers?

Develop 520

Develop Development Technical Review SEO 520

Startup Professionals Musings

SEPTEMBER 9, 2023

Today’s customers demand more than a good product; they expect a great customer experience. A few companies are leading the way, including Apple with their iPad and iPhone, offering irresistible stores with friendly experts, elegant packaging, and customer service that never ends.

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Design Customer Custom Product 105

TechEmpower

MARCH 4, 2024

Key Functions with High Impact Generative AI is revolutionizing sales by enabling dynamic pricing and personalized customer interactions, boosting conversion rates and customer satisfaction. Post-sale, AI analyzes customer data to improve service and loyalty, making it a cornerstone of modern sales methodologies.

Generative AI 295

Generative AI TechEmpower CTO Hire Outsource Development 295

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing. Display advertising.

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Customer Custom Marketing Startup 146

Berkonomics

AUGUST 3, 2017

First customers are critical. Your first customers for any product or service form your reference base, the important group of allies that your marketing and sales people rely upon when attempting to create buzz and make a mass market for a new product. Make your customer a partner in the process.

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Customer Custom Resource Sales 243

Berkonomics

MARCH 11, 2021

Here’s the question: Sean Ellis, the marketing guru behind DropBox and other successes, advises clients that “The most important question on a survey is , ‘How would you feel if you could no longer use this product?’” He goes on to quantify the response. Why it’s a great question. What a great test.

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Customer Custom Case Study Email 218

socalTECH

MARCH 24, 2021

Los Angeles-based Worth Network, a new software startup, is aiming to help marketers reach more consumers via organic Instagram posts, the company said today. The company says it has built software that identifies a brand's best customers on social media and converts them to marketers by paying them to post organic Instagram stories.

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Networking Marketing Social Media Organization 203

Startup Professionals Musings

AUGUST 14, 2021

With the advent of the Internet, social media, and instant communication via texting, customer expectations for service, as part of their entire customer experience, have changed. They expect you to be there, to know their history as a customer, and to treat them with priority and respect.

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Customer Custom Social Media Design 171

Berkonomics

JULY 27, 2017

Your customers know what they want more than you do. This week’s insight came from personal experience and from a good friend who advanced the notion of the “teacher-customer” years ago. The customer would be the first to receive the new functionality in a new release. Find one to teach you.

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Customer Custom Design Conference 243

Berkonomics

FEBRUARY 18, 2021

First, let’s recall the four “P’s” of marketing. Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. More we are taught in marketing classes.

Marketing 156

Marketing Demand Class Pricing 156

Startup Professionals Musings

AUGUST 4, 2017

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the best “customer experience.” You have to hear your customer’s dreams, goals, passions, and aspirations.

Customer 85

Customer Custom Product Marketing 85

socalTECH

MARCH 27, 2014

Woodland Hills-based online local online marketing provider ReachLocal is bragging today that it has signed up 1,000 clients for its new ReachEdge marketing automation product. The product had been launched in September of 2013. reachlocal marketing automation customers leads software' READ MORE>>.

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ReachLocal Woodland Hills Customer Custom 153

Startup Professionals Musings

SEPTEMBER 1, 2023

Having the best solution is a good start these days, but a solution alone is no longer enough to keep customer attention and loyalty. The most memorable businesses, like Starbucks and Apple, no longer sell products, they sell ‘experiences’ with a product at the center. Tie customer experience to all compensation and recognition.

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Customer Custom Startup Competition 106

Startup Professionals Musings

DECEMBER 23, 2020

Today’s customers demand more than a good product; they expect a great customer experience. A few companies are leading the way, including Apple with their iPad and iPhone, offering irresistible stores with friendly experts, elegant packaging, and customer service that never ends.

Customer 150

Customer Custom Design Product 150

Startup Professionals Musings

MARCH 3, 2023

Most technical entrepreneurs I know demand the discipline of a product specification or plan, and then assume that their great product will drive a great business. Serious investors, on the other hand, look for a professional business plan or summary first, and hardly ever look at the product plan.

Product 112

Product Summary Activity Entrepreneur 112

Berkonomics

FEBRUARY 25, 2021

Focus upon you as marketing genius. Let’s focus not upon the process of marketing and positioning, but on you. How should you become the best marketer you can be, even if you are a first-time entrepreneur or a seasoned CEO? The first rule of marketing and positioning is to listen to the marketplace. . Hire consultants.

Marketing 156

Marketing Metrics Education Resource 156

socalTECH

NOVEMBER 13, 2012

Los Angeles-based Fan Appz , which is headed by Jon Siegal, said today that it has launched a new social media marketing product. The firm said its Personalized Marketing Platform is aimed at brand, to help them turn their fans into customers.

Social Media 234

Social Media Media Marketing Product 234

Startup Professionals Musings

JANUARY 18, 2023

Customer service has traditionally been focused on the resolution of complaints , primarily after a transaction. Even the best marketing doesn’t do it. My recommendations always include adopting a customer mindset, as well as the following steps: Accept today’s definition of relevant customer support.

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Competition Services Customer Custom 109

Startup Professionals Musings

SEPTEMBER 22, 2022

Great marketing is required to generate revenue and grow every business, especially new businesses which have no brand recognition nor loyal customer base. Yet, as a business consultant, I still find many of you business leaders relying primarily on your technology, word-of-mouth , or location to attract necessary customers.

Marketing 133

Marketing Customer Custom Outsource Development 133

Berkonomics

MAY 9, 2024

Ten tests for your business success: Is your market identifiable and accessible? Test yourself as to whether you can identify the size of your market niche, and whether you can overcome the many barriers to access customers within your niche. How large is your total market? Can you dominate that market?

Patents 156

Patents Pricing Ideas Marketing 156

socalTECH

NOVEMBER 13, 2012

Los Angeles-based Fan Appz , which is headed by Jon Siegal, said today that it has launched a new social media marketing product. The firm said its Personalized Marketing Platform is aimed at brand, to help them turn their fans into customers.

Social Media 197

Social Media Media Marketing Product 197

Startup Professionals Musings

MARCH 4, 2019

Is your marketing focus product-centric or customer-centric ? If you only sell products, it’s time to realize that times have changed. With a wealth of products now available, customers look for the most memorable experience , not just the best product.

Customer 85

Customer Custom Product Metrics 85

Both Sides of the Table

JULY 9, 2013

You know exactly when you want to sell to this customer and presumably it’s this quarter! And with scarce resources it’s your job to decide which door this lead must go through – sales or marketing. Which customers to target: Elephants, Deer or Rabbits ? ” Hand this deal over to marketing to nurture for you.

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Customer Custom Marketing Newsletter 324

Startup Professionals Musings

JANUARY 4, 2023

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Marketing 107

Marketing Technical Review Startup Innocal 107

Berkonomics

NOVEMBER 9, 2017

How many of us throw away marketing dollars because our paid efforts reach an audience that is much larger than the target or niche audience we need to reach? Whether it be for publications, social marketing, or even those once-necessary postal mailers, we have tools now that were not available just a few years ago. This is easy.

Marketing 266

Marketing Resource Advertising Social Media 266

Berkonomics

JUNE 22, 2023

Ten tests for your business success: Is your market identifiable and accessible? Test yourself as to whether you can identify the size of your market niche, and whether you can overcome the many barriers to access customers within your niche. How large a total market? Can you dominate that market?

Patents 286

Patents Pricing Ideas Marketing 286

Berkonomics

SEPTEMBER 28, 2023

First customers are critical. Your first customers for any product or service form your reference base, the important group of allies that your marketing and salespeople rely upon when attempting to create buzz and make a mass market for a new product. These first customers are critical.

Resource 156

Resource Customer Custom Product 156

socalTECH

MAY 2, 2019

Los Angeles-based financial software developer BlackLine said on Thursday that it has expanded its customer base, adding such notable customers as Volvo, Waymo, AstraZeneca, the operator of Applebee's, and many others to its list of 2,700 companies who are using its products. READ MORE>>.

Customer 113

Customer Custom Software Development Los Angeles 113

Berkonomics

JUNE 18, 2020

We all know that the world of marketing has turned upside down these past years through the power of the Internet. The new power model of marketing. Marketing texts and college professors say that it takes at least seven impressions – exposures – before a person recognizes and acts upon the message.

Marketing 120

Marketing Social Media Advertising .Net 120

socalTECH

MARCH 14, 2018

As part of our sponsor relationship with the conference, we're running a series of interviews with speakers from the conference about their experience in the area of recurring revenues, customer service, and similar topics. What's the biggest lesson you've learned about retaining and keeping your customers using the subscription model?

Customer 166

Customer Custom Conference Social Media 166

Startup Professionals Musings

OCTOBER 30, 2022

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” Great startups manage to continually improve the relationship through outstanding follow-on support and service.

Customer 146

Customer Custom Startup Course 146

Startup Professionals Musings

MAY 1, 2022

Marketing is everything these days. You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late.

Marketing 141

Marketing Startup Social Media Technical Review 141

Startup Professionals Musings

OCTOBER 20, 2023

Most experts agree that the pace of business change is increasing , and all the business owners I know are struggling to keep up, much less surpass the wealth of global competitors now entering the market. Potential customers these days rely more and more on name recognition for credibility and new brand adoption.

Marketing 116

Marketing Resource Training Startup 116

socalTECH

MARCH 1, 2018

As part of the lead in to the conference, and as a part of our sponsor relationship with the conference, we're running a series of interviews with speakers from the conference about their experience in the area of recurring revenues, customer service, and similar topics. We respond very quickly to all of our customers.

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Customer Custom Services Conference 113

TechCrunch LA

NOVEMBER 19, 2019

When the Los Angeles-based startup Maslo launched its first product in early 2018 , the company was focused on a direct-to-consumer tool designed to encourage mindfulness and self-awareness through a machine learning enabled avatar that would respond to individual’s inputs. Image courtesy of Maslo.

Coach 113

Coach Artificial Inteligence Product Services 113

socalTECH

JANUARY 14, 2016

San Diego-based MindTouch , a developer of software-as-a-service tools to help companies create self-service, customer support sites, has raised $12M in a Series A funding. MindTouch's software provides customer support search tools, product information, and more to end users.

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