Remove Customer Remove Marketing Remove Screening Remove Writing
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My story: Fail locally, one customer at a time.

Berkonomics

In my case as a young software entrepreneur, I had a different approach: Fail Locally, one customer at a time. I was fortunate that I could write software and doubly fortunate that my despair at working for ‘the Man’ – and feeling compelled to strike out on my own – coincided with the dawn of the personal computer era.

Customer 120
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Coincident.TV Is “CREATE”-ing Second Screen Transmedia Producers Out Of Everyone [Beta Invites]

Tech Zulu Event

Coincident has created a platform that will allow storytellers and producers to create robust second screen stories on the fly that incorporate video, images and other web content. What is coming is Internet-enabled televisions, content streaming with built-in social media interactions in real time and multiple screen activities.

Screening 109
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Candidate Experience and Rapid Growth: The Secrets Only Experts Know

socalTECH

The act of writing job descriptions will help them verbalize and understand what they need to see in a candidate. It’s important to use the right screening tools. For instance, All Web Leads , a customer acquisition marketing business, needed to hire 100 employees each month. Click To Tweet.

Screening 203
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Should Startups Announce Their Funding?

Both Sides of the Table

I will add to this as I write more in the coming weeks on the topic. The funding rounds will also build customer confidence and they’ll help journalists feel air cover in writing your more important pieces when you brag about customers, traction, revenue or whatever. Should I Bundle it With More Juicy News?

Startup 355
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Document Your MVP for a Developer

SoCal CTO

You likely are writing your first one of these. This should be an iterative process with advisors and customers providing feedback on the product. You might also have a business plan, marketing plan, financials, competitor analysis or other kinds of background document. Don't stress over format. Or you can have a pitch deck.

Develop 354
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Why Most of Your Assumptions About Phone Calls are Wrong

Both Sides of the Table

In fact 61% of all mobile searches where a customer contacts a business it is via a phone call (source: Google). It’s why opt-in marketing databases can be so incredibly valuable for companies like Gilt Groupe, One King’s Lane and AdoreMe. People don’t want to speak to customer service reps. PHONE CALLS.

Email 339
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Snapchat 101 for VCs and Old Folks

Both Sides of the Table

Let me first address VCs or anybody else who is likely above the age where they “get” Snapchat but whose customers are likely in the age demo who use it religiously. That’s like you saying you don’t want to go to cocktail parties and network anymore while every 25-35 year-old VC steals your customers.

Snapchat 150