My story: Fail locally, one customer at a time.
Berkonomics
JUNE 11, 2015
In my case as a young software entrepreneur, I had a different approach: Fail Locally, one customer at a time. I was fortunate that I could write software and doubly fortunate that my despair at working for ‘the Man’ – and feeling compelled to strike out on my own – coincided with the dawn of the personal computer era.
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