Both Sides of the Table

JUNE 17, 2017

There are certain topics that even some of the smartest people I talk with who aren’t startup oriented can’t fully grok. It’s common cocktail party chatter to hear people confidently pronounce that some well known startup is sure to blow up because, “How could they succeed when they’re not even profitable!”

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Startup Venture Capital Sales Course 227

Startup Professionals Musings

AUGUST 22, 2021

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Don’t just monitor – engage customers.

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Customer Custom Marketing Social Media 172

TechCrunch LA

OCTOBER 28, 2020

MarketerHire , a Los Angeles-based startup backed by a slew of executives from some of the city’s hottest startups, launched its new service matching freelance marketing experts with open jobs listed on its platform. .

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Marketing Netflix Services Company 265

Both Sides of the Table

NOVEMBER 16, 2014

One of the vivid memories I have from being a startup CEO is the feeling that most people in your company have a look in their eyes that like they can do your job as well as you. But if you level up , raise capital and grow customers, revenue and staff – life changes. Marketing of course often feels the opposite.

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Entrepreneur CTO Hire Startup Sales 385

TechCrunch LA

MAY 3, 2022

” She grew up in Houston and went on to attend Stanford and major in engineering. The company Winters was working for sponsored her MBA to Harvard Business School, and it was there that she came up with the idea for Upgrade. One of Britney Winters’ goals is to “live a less tangled life.” Remember Mary J.

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Both Sides of the Table

NOVEMBER 25, 2014

When second place isn’t good enough because we live in winner-take-most markets. This blog started from a series of conversations I found myself having over and over again with founders and eventually decided I should just start writing them.It The desire to be better than anybody else in one’s field. Zuckerberg.

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Competition Startup Writing Marketing 394

socalTECH

MARCH 24, 2021

Los Angeles-based Worth Network, a new software startup, is aiming to help marketers reach more consumers via organic Instagram posts, the company said today. The company says it has built software that identifies a brand's best customers on social media and converts them to marketers by paying them to post organic Instagram stories.

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Both Sides of the Table

MAY 1, 2014

It’s the company that evokes fear into more startups and venture capitalists looking to fund eCommerce businesses than any other potential competitor. ” This laughable customer experience is practically parodied in real life by the popular reality TV show, “ Storage Wars.” And could we then compete?”

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Technical Review Software Review CTO Hire Startup 380

Startup Professionals Musings

DECEMBER 13, 2020

Having the best solution is a good start these days, but a solution alone is no longer enough to keep customer attention and loyalty. Start with feedback from real customers, set measurable objectives, and make sure rewards and incentives are tempered by customer experiences, rather than only internal thresholds.

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Customer Custom Services Startup 168

TechCrunch LA

OCTOBER 5, 2020

Today, one of the companies that is supplying produce and other items both to consumers and other services that are in turn selling food and groceries to them, is announcing a new round of funding as it gears up to take its next step, an IPO. Its opportunity comes in the form of disruption and a gap in the market.

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Technical Review Startup Marketing San Diego 343

Tech.Co

DECEMBER 29, 2023

2023 hasn't been an easy year to be a startup. While the market isn't short of spritely, innovative entrepreneurs, harsh economic headwinds combined with a pullback in investor spending have made it harder than ever for budding businesses to break through. Verifying Looking for regular tech news straight to your inbox?

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Startup Generative AI Newsletter Tool 194

TechCrunch LA

DECEMBER 8, 2020

Cybersecurity insurance startup At-Bay has raised $34 million in its Series C round, the company announced Tuesday. But where traditional insurance companies have struggled to acquire the acumen needed to accommodate the growing demand for cybersecurity insurance, startups like At-Bay have filled the space.

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TechCrunch LA

SEPTEMBER 7, 2021

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. Created in 2014 and acquired by Dentsu in 2019, MuteSix was recommended to TechCrunch by Rhoda Ullmann, VP Consumer at Sense, a Boston-based startup building a home energy monitor. Image Credits: MuteSix.

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Both Sides of the Table

FEBRUARY 20, 2019

Do you need a board when you first start you company? If you haven’t raised any money or if you raised a small round from angels or friends & family I would suggest you avoid setting up a formal board unless the people who would join your board are deeply experienced at sitting on startup boards.

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Startup Professionals Musings

JULY 10, 2021

In addition to obvious economic challenges, the emerging generation of customers is determined to radically change the rules for customer engagement. He makes a convincing argument that it’s time for every company to get prepared for the next customer generation, or your company is heading toward life support.

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Customer Custom Social Media Outsource Development 173

Startup Professionals Musings

OCTOBER 30, 2022

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” Great startups manage to continually improve the relationship through outstanding follow-on support and service.

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Startup Professionals Musings

MAY 1, 2022

Marketing is everything these days. You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late.

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Marketing Startup Social Media Technical Review 141

Startup Professionals Musings

APRIL 14, 2021

Yet, these days, I am seeing overwhelming evidence that customer buying decisions, especially with consumers, are often based on emotional and psychological factors , including passions from others, your experience, and social relationships. Other startups use technology to provide personalized products to all customers.

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Customer Custom Social Media Technical Review 172

Berkonomics

JULY 3, 2024

There is nothing quite as thrilling in business as igniting a startup and watching it blossom. Especially when starting a company with personal savings or money from relatives and friends, early signs of success are intoxicating. Each new customer, each mention in the press or online adds to the feeling of early accomplishment.

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Startup Hollywood Writing Press 156

Both Sides of the Table

FEBRUARY 25, 2019

This is part of a series on a Board of Directors at a Startup. High Functioning Startup Boards High-functioning boards have a tight-knit relationship between all members based on mutual trust and admiration. They are able to divide responsibilities and work to gain consensus on tough decisions that every startup inevitably faces.

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Startup Venture Capital Layoffs Resource 269

Both Sides of the Table

MARCH 29, 2014

I often describe “chutzpah” as being able to skate right up to the line of acceptability without crossing over it. Years ago I started using the term “politely persistent” to remind people that you still need to be likable even if you have gumption. It’s your job to persist. Nothing beats a warm intro.

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Venture Capital Email Startup Conference 389

TechCrunch LA

SEPTEMBER 30, 2019

Two years after the Los Angeles-based fintech startup Dave launched with a suite of money management tools to save consumers from overdraft fees , the company is now worth $1 billion thanks to a nascent banking practice that had investors lining up. The company also provides up to $100, interest-free, overdraft protection.

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Company Companies Startup Tips 262

Startup Professionals Musings

FEBRUARY 13, 2021

I’m convinced that this “me too” or incremental thinking is one of the key reasons that ninety percent of new startups fail, and most of the investors I know won’t sign non-disclosure forms, since they claim to hear the same startup ideas over and over again. Communicate and market your solution to the max.

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Startup Metrics Ideas Entrepreneur 162

Startup Professionals Musings

OCTOBER 8, 2022

In reality, a simple Excel spreadsheet model customized around your assumptions can save you hours and avoid a wasted expense in validating alternative vendor and marketing decisions. For maximum value with the least effort, focus on only the “what ifs” that are the highest priority in your mind for your own startup.

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TechCrunch LA

APRIL 12, 2018

seems like an unlikely place to grow one of the next billion-dollar startups in the booming Los Angeles tech ecosystem. But it’s here in the (other) Valley’s southernmost edge that investors have found a startup they consider to be the next potential billion-dollar “unicorn” that will come out of Los Angeles.

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Glendale Los Angeles Startup Technical Review 271

Startup Professionals Musings

DECEMBER 18, 2020

As a long-time business executive and adviser to entrepreneurs, I see a definitive shift away from customer trust in traditional business messages, and the executives who deliver them. I summarize the key elements of the transformation as follows: Customers are seeking control in a run-away world.

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Customer Custom Social Media Technical Review 173

Startup Professionals Musings

JULY 16, 2022

We are living in a new generation of business, where customers drive the experience, and highly engaged employees are required to keep up with customer expectations. True leaders are tenacious, determined, and self-starting. Tenacious: be persistent in your pursuits. They can take a tough situation and fix it.

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Customer Custom Coach Satisfaction 152

socalTECH

MAY 22, 2019

For our interview this morning, we talked with David Wood , the Founder and CEO of Eventene (www.eventene.com), an early stage startup, bootstrapped startup developing event management software. David--a veteran of Microsoft, having been the lead developer of Microsoft Exchange--tells us why he started his company.

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Startup Evite Organization Software 212

TechCrunch LA

MARCH 29, 2021

One customer assumed that poor usage rates at a particular station was due to a lack of EVs in the area, Terry recalled in a recent interview. Demand for ChargerHelp’s service has attracted customers and investors. This round values the startup, which was founded in January 2020, at $11 million post-money. Powering up.

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Incubator Outsource Development Los Angeles Startup 287

Both Sides of the Table

OCTOBER 25, 2014

Very few investors understand this and even fewer startups. When you’re an early-stage business every dollar matters and because many startup teams these days are very product & technology centric they often miscalculate the importance of PR. So does the enemy who is fighting for the customer to choose another vendor.

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Press Google Course Writing 415

TechCrunch LA

NOVEMBER 8, 2022

A proliferation of startups is now trying to devise applications for this new class of language model , where the machine is capable of creating new text, images and videos based on simple human input. The platform is going after marketers with a Canva-style drag-and-drop interface. “We are doing what Jasper and Copy.ai

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Generative AI Marketing Artificial Inteligence Template 182

TechCrunch LA

JULY 23, 2019

Now the five-year-old firm, with newly found significant capital in the bank , is attempting to replicate its success in international markets. On Tuesday, Haptik announced it has acqui-hired Convrg, a Los Angeles-based startup that develops chatbots, to serve customers in North America. We have done some business in the U.S.

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Los Angeles Angel Startup Google 209

Startup Professionals Musings

AUGUST 14, 2021

With the advent of the Internet, social media, and instant communication via texting, customer expectations for service, as part of their entire customer experience, have changed. They expect you to be there, to know their history as a customer, and to treat them with priority and respect.

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Customer Custom Social Media Design 171

Both Sides of the Table

NOVEMBER 22, 2014

It’s a fantastic startup that has had a amazing impact on society. It’s not just about people like me who can (and do) turn up in nearly any city in the US and immediately book a ride. They were a little too fierce in their competitive practices against Lyft to sign up drivers. I doubt they have a customer problem.

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Press Journal Startup Training 418

TechCrunch LA

SEPTEMBER 13, 2021

But today a startup that’s tackling a different aspect of the market — addressing the supply chain that subsequently turns the wheels of the bigger food distribution machine — is announcing a big round of funding as it continues to grow. It is currently is the company’s biggest customer.).

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Startup Platform Software Los Angeles 249

Startup Professionals Musings

DECEMBER 7, 2022

A common pain of startups after an exhilarating first surge of early adopters is a long and frustrating plateau of slow growth, where it seems like nothing you do will get your business to profitability. Continually add new marketing and distribution partners. Real growth always requires real marketing.

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Startup Search Engine Optimization Social Media Metrics 134

Startup Professionals Musings

JULY 30, 2021

While you all recognize that reacting to weak market signals is critical to staying in business and staying competitive, I find that many don’t have the skills and focus to trigger change decisions on a timely basis. You may be getting killed today by customer expectations you never worried about just a few years ago.

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Marketing Social Media Metrics Customer 162