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8 Ways The Stakes Are Higher On Customer Expectations

Startup Professionals Musings

With the advent of the Internet, social media, and instant communication via texting, customer expectations for service, as part of their entire customer experience, have changed. They expect you to be there, to know their history as a customer, and to treat them with priority and respect.

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6 Keys To Aiming Your Product To Mainstream Customers

Startup Professionals Musings

Every technical entrepreneur is an early adopter of technology, so naturally they build things with people like themselves in mind. Unfortunately, for most solution markets, early adopters represent only 10 to 15 percent of the total opportunity, so it’s easy to get mislead on the real requirements of mainstream customers.

Customer 117
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Amazon’s Selz Acquisition is Encouraging News for Small Businesses

Tech.Co

Nothing is changing for our customers at this time, and we’ll be in touch with customers as and when we have further updates. That's not bad but it's miles off market leader Shopify which boasts millions of customers. The post Amazon’s Selz Acquisition is Encouraging News for Small Businesses appeared first on Tech.co.

News 136
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Readers: Support Our News Coverage, Become A Member Today!

socalTECH

Dear readers: do you find our news coverage on Southern California's high tech companies, startups, and technology developments useful? Are we helping you to find and win customers and deals? If so, we need YOUR support. Join today at [link] READ MORE>>.

News 113
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Customer Trust Is An Opportunity With A Huge Payback

Startup Professionals Musings

Market your solution and user benefits, not the mysterious technology behind it. Make navigation simple and consistent, with abundant online help The good news is that, if your company does it right, it might be another Amazon. The bad news for startups is that your company can lose big if it’s caught in the middle.

Customer 137
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Rubicon Project Hails Growth, New Customers

socalTECH

Los Angeles-based Rubicon Project says today that it is one of the "fastest growing ad technology companies in history". Rubicon is venture backed by Clearstone Venture Partners, IDG Ventures, Mayfield, News Corp., Peacock Equity Fund, Stanford University, and the University of California Berkeley. The company was founded in 2007.

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8 Tactics For Every Entrepreneur To Manage Technology

Startup Professionals Musings

Technology is so key to every business these days that experienced business-smart but non-tech entrepreneurs are feeling deeper and deeper in the hole. Startups succeed most often when the founding partners know how to build and run a business, rather than how to build and run technology.