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How to Acquire Customers by Marketing “Heroes”

Both Sides of the Table

Social proof is defined as “looking for others to guide our decisions&# and is also one of the most important techniques in acquiring customers in your company. Salesforce.come is brilliant at marketing heroes and I think Marc learned it in turn from Oracle. We would take every day users from our customer base and make them heroes.

Marketing 294
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DataScience.com Acquired By Oracle

socalTECH

Culver City-based DataScience.com , a developer of data science software led by serial entrepreneur Ian Swanson, has been acquired by Oracle , the companies said on Wednesday. Oracle said it will add DataScience.com's platform to its Oracle Cloud, to allow its customers to "fully utilize" machine learning.

Oracle 113
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CoreSite Connects LA Data Center To Oracle Cloud

socalTECH

CoreSite Realty Corporation , which operates data centers across the United States, said today that it has connected its Los Angeles Campus to the Oracle Cloud, via Oracle's Cloud Infrastructure FastConnect program. CoreSite did not say how much it charges for that low latency access to the Oracle Cloud. READ MORE>>.

Oracle 113
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One of the Biggest Mistakes Enterprise Startups Make

Both Sides of the Table

And of course the most successful technology companies: Google, Facebook, Salesforce.com [duh], Oracle, Microsoft all have loads of sales people. The most important way to sell a product for an early-stage business (or frankly any stage) is to have strong referenceable customers. How do you get referenceable customers?

Startup 403
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MindTouch Picks Up $12M For Customer Self Service Software

socalTECH

San Diego-based MindTouch , a developer of software-as-a-service tools to help companies create self-service, customer support sites, has raised $12M in a Series A funding. MindTouch's software provides customer support search tools, product information, and more to end users. READ MORE>>.

Customer 100
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Interview: Mark Douglas, President & CEO, SteelHouse Media

InfoChachkie

In this interview, Mark discusses how his experiences at Oracle, eHarmony and the Rubicon Project contributed to the creation of his latest venture, SteelHouse Media. 4) Did I read correctly that you were part of the original development team for Oracle Financials? When I joined Oracle, they were essentially ‘the Google’ of their time.

eHarmony 204
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Understanding How The Innovator’s Dilemma Affects You

Both Sides of the Table

This is important because the customers they serve (the red line) demand a product that meets their complex requirements. So the startups tend to focus on totally new customers. Often the startups are actually serving a slightly different kind of customer or a slightly different market need. Incumbents feel threatened.

Startup 376