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Empowering Oracle OpenWorld with Data from Dun & Bradstreet

Tech Zulu Event

Excited about Oracle Open World? I’ve been invited to attend this year by Dun & Bradstreet to learn about how their data solutions power the Oracle Cloud Platform. . How can you convert more of them into profitable customers?” ” So where are your customers and what are they talking about? .”

Oracle 40
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What Startups Can Learn About PR and Crisis Management

Both Sides of the Table

I agreed to do the interview because the story was about what other companies can learn rather than about airbnb in particular. Obviously they wish they would have figured this out a bit more quickly, but as a young team I personally cut them a little bit more slack than I would if it were Oracle, for example.

Startup 329
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Why Early-Stage VCs Should Be Careful About Intros from Bankers

Both Sides of the Table

I’m not saying that lawyers were my screening process – simply that they knew about deals early on and they had voted with their time and pocketbooks so I knew I had a degree of filtering. I tapped my friends at big tech companies (Salesforce, Google, Oracle). no, I''m not talking about SVB, Comerica, Square1 and the like.

Startup 361
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Marketing Crushes Customer Experience through Data. DUN dun dun!

Tech Zulu Event

As a first-timer at Oracle OpenWorld , I’ve been quite impressed by the sheer number of people thronging Howard Street, Moscone Center and the local San Francisco area in business-suits and professional attire. Don’t I hear the same thing year after year about better, faster, cheaper? But that’s irrelevant.

Oracle 40
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How to Acquire Customers by Marketing “Heroes”

Both Sides of the Table

Social Proof in Action … Yesterday I wrote about the benefits of using social proof and authority in raising venture capital. Social proof is defined as “looking for others to guide our decisions&# and is also one of the most important techniques in acquiring customers in your company.

Marketing 294
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6 Keys To Thriving In This New Era Of Remote Services

Startup Professionals Musings

Yet the value of real relationships, as with consumer customers, has become critical to your business services growth and success. Here is my list of some key recommendations to help you get your fair share of business: Customize and personalize every communication you can. Maximize online referrals and positive service reviews.

Services 121
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8 Practices Common To The Greatest Leader Role Models

Startup Professionals Musings

These leaders not only recognize team members who have high potential, but they willingly and selflessly customize their coaching to what these special protégés really need. Larry Ellison (Oracle) preferred a candidate who had accomplished something genuinely difficult over one with formal qualifications. Marty Zwilling

Oracle 94