Startup Professionals Musings

APRIL 22, 2020

Successful entrepreneurs often start with a “random” idea, but they quickly focus their efforts and follow a “system” to organize their startup and maximize the clout of their activities. Allocate some time to spend on social media. Social media is critical today to almost every business. Build a team.

Social Media 126

Social Media Media Ideas Writing 126

Tech Zulu Event

MARCH 16, 2013

It is going to be an informative night at the next Social Media Club L.A. SMCLA) event at CrossCampus , with some major heavy hitters in the B2B industry dropping social strategy secrets. Social media is all about people. And moderator, Eric Schwartzman , author of Social Marketing to the Business Customer.

Social Media 107

Social Media Media Case Study Study 107

Both Sides of the Table

DECEMBER 17, 2013

If you don’t have a good sales methodology already in place in your organization you might try reading that last link. Calling high means reaching the highest level appropriate person in an organization that you can reach to hear your pitch. In a small to mid-sized organization this is likely the CEO or perhaps a COO or SVP.

Sales 375

Sales Technical Review Organization Case Study 375

Both Sides of the Table

DECEMBER 3, 2013

Put simply, the amount of public, real-time information that is now being created by hundreds of millions of users and soon billions of objects will change the way every major business, organization or government must operate. But what if you’re a credit card company and you want to know where to find your next customers?

Social Media 358

Social Media Yammer Invest Organization 358

Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 106

Social Media Media Startup Social Network 106

Both Sides of the Table

JUNE 17, 2013

The point of PUCCKA was to develop a common methodology to make sure our whole team approaches sales with the same mindset and to give us a language to talk with each other about our prospects, as in, “have you identified your customers pain point yet?”. The goal is to get the customer speaking about their organization.

Sales 367

Sales Slides Startup Customer 367

Startup Professionals Musings

JUNE 28, 2023

Charlene Li, in her classic book “ Open Leadership ,” shows leaders how to tap into the power of the social technology revolution and use social media to be “open” while still maintaining control. Employees can share best practices with customers on social network platforms and customers can help each other.

Social Media 112

Social Media Media Software Review Social Network 112

Startup Professionals Musings

DECEMBER 23, 2020

Today’s customers demand more than a good product; they expect a great customer experience. A few companies are leading the way, including Apple with their iPad and iPhone, offering irresistible stores with friendly experts, elegant packaging, and customer service that never ends.

Custom 150

Custom Customer Design Product 150

Startup Professionals Musings

JANUARY 5, 2020

As an advisor to entrepreneurs, I find that I often have to remind them that the world of customers has changed since they started their last business. But even the older Boomers have learned to use technology and social media as the source of expectations from your business, more so than your own traditional marketing.

Custom 133

Custom Customer Social Media Startup 133

Both Sides of the Table

NOVEMBER 27, 2011

how should you organize teams in a startup? what is the importance of social media? what is wrong with today’s social media? 35:29 Why people use social media. 36:30 Eric: Social media is great for people with social capital. when is the right time to go big with PR?

Social Media 301

Social Media Startup Metrics Media 301

Both Sides of the Table

JULY 14, 2010

There is a corollary to that advice, which is “doing the right things is more important than doing things right.&# Sounds simple but in practice I promise you most organization fall into the latter trap. Here’s how it goes: You have a business development group with two people. You have a marketing department with three people.

Startup 323

Startup Press Development Team Review SEM 323

Both Sides of the Table

APRIL 21, 2013

This morning I was reading my social media and came across an article that Christine Tsai had posted on Facebook. So he made hand-made batches in a bucket and drove it to customers in his van. Focus on the customer and provide value - ”We just do our own thing and try to keep the price low. Branding matters.

Entrepreneur 415

Entrepreneur Startup Pricing Product 415

Startup Professionals Musings

SEPTEMBER 25, 2020

The world keeps changing, and visible business strategies that worked well in the past, including being the premium brand or low price producer, simply don’t get the customer loyalty they once did. Today, customers are looking for real relationships, a memorable shopping experience, and satisfaction of a higher purpose.

Custom 133

Custom Customer Satisfaction Examples 133

Startup Professionals Musings

JUNE 13, 2014

In addition to obvious economic challenges, the emerging generation of customers is determined to radically change the rules for customer engagement. Their expectations of relationship and personalization are taxing businesses today, and their power through social media will kill those who can’t or won’t comply.

Custom 96

Custom Customer Social Media Outsource Development 96

Startup Professionals Musings

OCTOBER 3, 2020

Charlene Li, in her classic book “ Open Leadership ,” shows leaders how to tap into the power of the social technology revolution and use social media to be “open” while still maintaining control. Employees can share best practices with customers on social network platforms and customers can help each other.

Framework 159

Framework Social Media Software Review Social Network 159

Startup Professionals Musings

MARCH 12, 2017

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. Social media is the realm of public opinion and customer conversations. With social media, it is also important to identify how many people see your message as remarkable.

Social Media 69

Social Media Media Metrics Satisfaction 69

Both Sides of the Table

JULY 16, 2013

When polled 88% of marketing professionals said they couldn’t accurately measure the effectiveness of their marketing campaigns and the majority said lack of ROI measurement is their single greatest frustration with social media (Forbes). The other major pilot customer was. I have been using the basic awe.sm

Marketing 307

Marketing Technical Review Startup SEM 307

Startup Professionals Musings

AUGUST 1, 2015

In addition to obvious economic challenges, the emerging generation of customers is determined to radically change the rules for customer engagement. Their expectations of relationship and personalization are taxing businesses today, and their power through social media will kill those who can’t or won’t comply.

Custom 97

Custom Customer Social Media Outsource Development 97

Startup Professionals Musings

DECEMBER 22, 2021

As I talk to many of you in my role as business advisor, I still often hear the concern for maximum return to the business and stakeholders, more than a passion for sustainably enriching the lives of your customers and team. This applies to your own team, as well as customers. Make every customer experience memorable.

Custom 114

Custom Customer Satisfaction Metrics 114

Startup Professionals Musings

SEPTEMBER 9, 2023

Today’s customers demand more than a good product; they expect a great customer experience. A few companies are leading the way, including Apple with their iPad and iPhone, offering irresistible stores with friendly experts, elegant packaging, and customer service that never ends.

Design 105

Design Custom Customer Product 105

Startup Professionals Musings

MARCH 26, 2022

It started with an email survey on your last stay at their hotel, but now includes requests for online product reviews, to social media input on the design of future products. They do it because engaged customers become loyal advocates and buyers. It’s a dynamic customer environment out there. Innovate; don’t perfect.

Custom 107

Custom Customer Technical Review Social Media 107

Startup Professionals Musings

JUNE 5, 2019

Too many business owners still think of “ customer support ” as an after-sale process to rectify customer problems with completed transactions. With the advent of instant communication and social media, customer service starts at the first hint of interest by you, and never ends for repeat customers.

Custom 84

Custom Customer Company Companies 84

Startup Professionals Musings

MAY 3, 2013

Today, most personnel organizations readily admit that they already use the Internet to cross-check what they see in your written resume. Personal references should be customized to support specific requests from a potential employer, and confirmed by you prior to employer contact. References on request. Fuzzy words will hurt you.

Social Media 108

Social Media Media Social Network Examples 108

Startup Professionals Musings

MARCH 11, 2014

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the best “customer experience.” You have to hear your customer’s dreams, goals, passions, and aspirations.

Custom 98

Custom Customer .Net Social Media 98

Startup Professionals Musings

JUNE 21, 2020

It’s only been in the last decade or two, that social media companies, like Facebook and Twitter, have achieved market valuations in billions of dollars (unicorn status), while clearly sacrificing revenue to gain users. Re-investing profits to grow the business is organic growth. High customer loyalty and high team passion.

Organization 173

Organization Invest Customer Custom 173

socalTECH

JANUARY 14, 2011

Its primary goal is to focus on identifying what is truly driving demand, analytically, so that our customers can optimize their activities. Essentially, we help them learn how to get more with less, and also how to consider new investments in things like social media, mobile marketing, or video. Did the TV stimulate search?

Social Media 235

Social Media Demand Activity Marketing 235

Startup Professionals Musings

APRIL 26, 2015

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the best “customer experience.” You have to hear your customer’s dreams, goals, passions, and aspirations.

Custom 100

Custom Customer .Net Social Media 100

Startup Professionals Musings

MAY 18, 2020

If you really want to start a business your way without a boss or professional investor hovering over you, then just fund it yourself or through friends and family, and grow it organically. Use multiple social-media channels, blogging, email and voicemail to build the same image and responsiveness as larger competitors.

Social Media 169

Social Media Startup Equity Summary 169

Startup Professionals Musings

JULY 13, 2022

You may feel good when that first burst of customers arrives, but don’t assume that “ word of mouth ” and those early adopters will grow your business to match your dreams of success. In these days of global competition via multiple channels, you need continuous marketing to find more customers. They won’t find you.

Technical Review 142

Technical Review Social Media Conference Customer 142

Startup Professionals Musings

JULY 31, 2022

Too many customers have long felt distanced from many successful brands, seeing them as closed and mysterious environments, focused only on profits and killing competitors. They may not have noticed the wave of “open businesses,” spawned by the Internet and social media. Shared clients and objectives (networked organization).

Organization 126

Organization Social Media Examples Customer 126

Startup Professionals Musings

FEBRUARY 17, 2020

Customers today extrapolate their relationships not only from personal contact, but from every aspect of their interface with your company, including web site and social media interactions, access to peer reviews, as well as the actual services experience. Relationships are a function of customer culture.

Services 128

Services Social Media Technical Review Media 128

Startup Professionals Musings

NOVEMBER 19, 2022

With today’s interactive social media and the real-time Internet, both customers and employees see inside your company easily, so you can’t hide your real company culture. At the same time relationship perceptions have become the biggest drivers to customer loyalty and employee engagement. Set the culture by example.

Organization 119

Organization Social Media Guide Customer 119

Startup Professionals Musings

JANUARY 24, 2018

In addition to obvious economic challenges, the emerging generation of customers is determined to radically change the rules for customer engagement. Their expectations of relationship and personalization are taxing businesses today, and their power through social media will kill those who can’t or won’t comply.

Demand 71

Demand Custom Customer Tips 71

socalTECH

AUGUST 30, 2012

and co-founder Sean Percival is a MySpace vet and a familiar face in Southern California's social media circles. Every box is custom, and you can update that as much as you want as your kid grows. We actually found them organically, through Google search. Sean Pervical: A lot of our customers are in Middle America.

Acquisition 167

Acquisition Help Social Media Startup 167

Startup Professionals Musings

MAY 12, 2021

If customers don’t know you exist, you can’t solve their problem, they won’t buy. Getting customer attention often takes more innovation today than solving the tough technical problems. Talk to real live customers in addition to marketers. Network with local organizations and industry groups.

Technical Advisors 154

Technical Advisors Tips Marketing Case Study 154

Startup Professionals Musings

FEBRUARY 22, 2020

With today’s interactive social media and the real-time Internet, both customers and employees see inside your company easily, so you can’t hide your real company culture. At the same time relationship perceptions have become the biggest drivers to customer loyalty and employee engagement. Set the culture by example.

Guide 124

Guide Social Media Organization Customer 124

socalTECH

AUGUST 25, 2011

How did an email marketing provider turn into a provider of software which mashes up a combination of email marketing, wiki, customer service management, event and meeting management tool, project management software, and much more? Those resellers include customers like chambers of commerce.

Email 240

Email San Diego Newsletter Startup 240