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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.

Customer 100
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5 Keys to a Customer Centric Organization

SoCal Tech Calendar

Thursday, March 12, 2009 -- 5 Keys to a Customer Centric Organization. Most every company claims or believes they are customer centric, but are they really? In a recent study of 665 companies worldwide, Gartner found that less than 5 percent of businesses have successfully implemented "customer centric" approaches.

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Is Your Organization Ready to Become an Ecosystem Driver?

Xconomy

Companies must learn to become ecosystem drivers – even if only for a subset of their customers – in order to survive. A distinguishing feature of this model is that they are the destination in their space for a subset of their customers. And these companies have deep knowledge of their customers through data.

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7 Advantages For Being A Socially Responsible Startup

Startup Professionals Musings

Even without B-Corp status, entrepreneurs are speaking out more on the positives to support business models that benefit not just shareholders, but customers, workforce, the environment, and the greater community. Social responsibility opens the door to a broader customer base. Doing business is a human process.

Startup 149
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How to Acquire Customers by Marketing “Heroes”

Both Sides of the Table

Social proof is defined as “looking for others to guide our decisions&# and is also one of the most important techniques in acquiring customers in your company. These are the people who want to see ROI studies (business), read NY Times reviews by David Pogue or WSJ reviews by Walt Mossberg (consumer). It looks cool, but I can wait.

Marketing 294
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Would you pay a high achiever more than yourself?

Berkonomics

Here’s a case study for yourself: Recently I was asked to review an offer letter for a senior director of business development. Upon reflection, he stated that revenues could double the following year, and that the company’s reputation among larger customers would be so greatly enhanced that the company could become the leader in its niche.

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5 Keys To The Culture Change Required For Innovation

Startup Professionals Musings

I like his summary of the challenges involved, real case studies, and especially his recommended building blocks to a culture of perpetual innovation in any company: Extract and instill a long-term vision in your team. Your people on the customer front lines have the input you need on institutional changes required.