Remove Customer Remove Pricing Remove Services Remove Study
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8 Priorities When Offering A New Product Or Service

Startup Professionals Musings

Every one of you business owners I know periodically introduces new products and services to sustain growth, fight off competitors, or take advantage of new technologies. Customers won’t buy what they can’t find or don’t understand. Customers need supporting approvals to fully benefit. Incent these early.

Product 141
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8 Ways To Ensure Customer Interactions Are Memorable

Startup Professionals Musings

Yet, as a business consultant, I often find minimal focus on improving employee engagement and assessing their customer-facing performance. For example, I commonly see metrics to keep track of revenue per employee, overtime, and absenteeism, but I don’t often see measures of overall customer satisfaction with individual employees.

Customer 147
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Netflix Redux: Is It Ever OK to Fire Your Customers?

Both Sides of the Table

Netflix as a service has always prided itself on movie recommendations that are tailored specifically to you plus user ratings on the quality of films. The big price increase : 5 out of 5 stars. Some customer segments value the DVD business and these may be more price sensitive. Not a freakin’ blog post.

Netflix 287
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How to Make Sure Professional Services Don’t Take Over Your Software Company

Both Sides of the Table

I recently wrote a blog post in which I pointed out that many investors & advisors discourage enterprise startups from having a professional services (PS) business and I think this is a big mistake. I think it’s important for enterprise startups to layer in professional services into your revenue stream.

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6 Today Strategies For Creating The Next Killer Brand

Startup Professionals Musings

According to studies , the alternative of acquiring new customers still costs you five to seven times more than retaining existing ones. But customers today are fickle, instantly aware of every new alternative, due to the Internet and social media, and not afraid to change. Appeal to all your customer senses all of the time.

Customer 136
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5 Current Technologies Still Have Room For Innovation

Startup Professionals Musings

Nevertheless, there is nothing wrong with studying and learning from the wisdom and experience of others. There are already a variety of cloud computing solutions available for common business usage, including the following: Software as a Service (SaaS). Infrastructure as a Service (IaaS). Platform as a Service (PaaS).

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7 Advantages For Being A Socially Responsible Startup

Startup Professionals Musings

Even without B-Corp status, entrepreneurs are speaking out more on the positives to support business models that benefit not just shareholders, but customers, workforce, the environment, and the greater community. Socially responsible products typically sell at a premium price. Doing business is a human process.

Startup 149