Startup Professionals Musings

OCTOBER 31, 2022

Trying to do everything is a sure way to maximize stress, lower job satisfaction, and minimize productivity. If you are a genius at invention, for example, then that is the role you should seek to keep you motivated and productive. Timing is important, and communication with your customer set is critical.

Activity 108

Activity Satisfaction Metrics Startup 108

InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Custom 164

Custom Customer Advertising SEM 164

Startup Professionals Musings

DECEMBER 8, 2021

It highlights the story of how United Airlines paid no attention to social media while Dave’s story of his crushed guitar and poor customer service went viral around the world. Customers today trust those they know and those they see others trusting. Increase customer leads and conversion. Maximize customer retention.

Social Media 142

Social Media Media Platform Custom 142

Startup Professionals Musings

APRIL 16, 2023

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. One of these experts, David T. Display advertising.

Marketing 114

Marketing Invest Social Media SEM 114

Startup Professionals Musings

AUGUST 7, 2023

Foreign markets typically have less information available and more variability in sales estimates, which is a setup for failure. These components can totally change your customer value proposition, or the business model that you have honed. Cultural traditions often dictate business roles, procedures, and customer expectations.

Outsource Development 110

Outsource Development Social Media Entrepreneur Summary 110

Startup Professionals Musings

MAY 29, 2020

Here are some example strategies to pitch and practice: Adapt an existing product to a new use. You may offer a different application for an existing product, a new pricing model, or a new level of support. Or find an entirely different application for an existing product. Innovation doesn’t even require technology.

Startup 129

Startup Artificial Inteligence Examples Google 129

Startup Professionals Musings

FEBRUARY 5, 2023

Many entrepreneurs have a passion and an idea, or even invent a new product, but are never able to execute to the point of creating a startup. A business is an entity which exchanges goods and services with people outside the business (customers) for money, social good, or something of equal value. Funding and rollout stage.

Entrepreneur 108

Entrepreneur Startup Ideas Satisfaction 108

Both Sides of the Table

JANUARY 6, 2014

The functions of an early-stage board are pretty obvious and well understood: Providing introductions to customers, biz dev partners, recruits, the press, other investors, etc. Over time you start to figure out who you customers are and how to sell to them or how to get them to adopt your products if you’re a consumer-oriented startup.

Startup 325

Startup Sales Technical Review Software Review 325

socalTECH

APRIL 18, 2017

How to you take the recurring revenue model--which has been popular with software and other online services--an apply that to physical products and services? Employees love it, because not only are they getting better tasking, healthier products, but also because they are continually discovering new snacks. One, is shelf space.

Entrepreneur 124

Entrepreneur Services Sales Custom 124

Startup Professionals Musings

AUGUST 6, 2016

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. One of these experts, David T. Display advertising.

Custom 60

Custom Customer Marketing Social Media 60

SoCal Tech Calendar

MAY 4, 2012

At the inception of a company the entrepreneur typically focuses on product development, RandD, customer relationships and sales and marketing.Often, accounting and taxation are overlooked. Thursday, May 10, 2012 -- Accounting and Taxation for Startups.

OCTANE 100

OCTANE Startup Equity Sales 100

SoCal Tech Calendar

MARCH 10, 2011

TCOSC Marketing and Sales Executive Society. Customer and prospect events can be risky, with the cost of staging the event often exceeding the revenue generated. Wednesday, March 16, 2011 -- Virtual Events: Selling More by Spending Less. Speaker: Steve Gogolak, Executive Director of Media and Webcasting, Cramer. See [link] (more)

Technology Council 100

Technology Council TCOSC Sales Media 100

Startup Professionals Musings

DECEMBER 2, 2020

Foreign markets typically have less information available and more variability in sales estimates, which is a setup for failure. These components can totally change your customer value proposition, or the business model that you have honed. Cultural traditions often dictate business roles, procedures, and customer expectations.

Marketing 134

Marketing Outsource Development Social Media Entrepreneur 134

Startup Professionals Musings

MAY 10, 2020

Many entrepreneurs have a passion and an idea, or even invent a new product, but are never able to execute to the point of creating a startup. A business is an entity which exchanges goods and services with people outside the business (customers) for money, social good, or something of equal value. Funding and rollout stage.

Ideas 127

Ideas Entrepreneur Satisfaction Summary 127

Startup Professionals Musings

MAY 1, 2019

Image via Pixabay As a mentor to many small business owners, I always caution them that you can never relax completely, just because your initial solution or product set appears to be getting traction, and the market buzz is positive. Other customers routinely pay late, or only after they receive one or more prompts from you.

Metrics 86

Metrics Startup Training Custom 86

Both Sides of the Table

NOVEMBER 14, 2017

An alternate outcome that I also unfortunately observe in some cases are companies who had extreme early success with an initial product adoption but failed in key areas that limited the growth and therefore the ultimate financial outcomes. How profitable is my product or service? As an early-stage VC I love this phase.

Startup 286

Startup Technical Review Custom Customer 286

socalTECH

JANUARY 25, 2012

That's what Braden Richter , the CEO of Los Angeles-based LuxeYard (www.luxeyard.com) is looking to do with the new startup, which combines the world of home furnishings with the concept of flash sales. As a designer of those products, I've seen in home furnishings over the last twenty years lots of cycles.

Sales 178

Sales Startup Sites Design 178

Both Sides of the Table

NOVEMBER 3, 2010

The path I went down after a few years was to hire more process driven people and devolved more daily operational ownership to people running individual functions such as product management, sales management, finance, etc. One of the most obvious places where you see this is in sales & marketing. Ditto the CFO.

Sales 296

Sales Pricing Startup Custom 296

Startup Professionals Musings

MARCH 2, 2019

It highlights the story of how United Airlines paid no attention to social media while Dave’s story of his crushed guitar and poor customer service went viral around the world. Customers today trust those they know and those they see others trusting. Increase customer leads and conversion. Maximize customer retention.

Social Media 98

Social Media Platform Media Custom 98

Startup Professionals Musings

MAY 30, 2014

Waste in a startup is any activity that absorbs resources, but creates no value or competitive advantage in the eyes of customers. Much has been written about this subject in the world of manufacturing, stemming primarily from the 1990’s work by Taiichi Ohno, called the Toyota Production System (“Lean”). Lack of communication.

Entrepreneur 115

Entrepreneur Resource Training Product 115

Startup Professionals Musings

SEPTEMBER 27, 2019

A theme I often hear from the entrepreneurs and startups I advise is that once they see that first surge of traction from customers, they can relax and enjoy life for a change. In today’s world of growing competition and customer evolution , holding your own, and growing to the next level is a constant challenge that can never be ignored.

Ideas 77

Ideas Custom Customer Competition 77

Startup Professionals Musings

JULY 13, 2015

Waste in a startup is any activity that spends resources, but creates no value or competitive advantage in the eyes of customers. Much has been written about this subject in the world of manufacturing, stemming primarily from the 1990’s work by Taiichi Ohno, called the Toyota Production System (“Lean”). Defective products and services.

Resource 105

Resource Startup Entrepreneur Training 105

Startup Professionals Musings

JANUARY 16, 2017

For example, Patagonia donates one percent of their sales to environmental charities, and Ben & Jerry’s awards five social change grants annually. As an advisor to many new businesses, I see a host of advantages for every new business by being socially responsible today: Expands the potential customer target market size.

Custom 64

Custom Customer Statistics Pricing 64

Startup Professionals Musings

MARCH 16, 2014

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Do something unique to get customer attention.

Marketing 102

Marketing Funding Social Media SEM 102

Startup Professionals Musings

JULY 29, 2016

Some make big mistakes, such as Webvan expanding too fast with a huge infrastructure, and Pets.com , trying to grow the business with a negative margin, under the mistaken assumption that winning customers is more important than making a profit. Ask every employee to focus on sales. Introduce new products and enhancements every month.

Search Engine Optimization 57

Search Engine Optimization Startup Social Media Metrics 57

Startup Professionals Musings

JANUARY 17, 2013

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Do something unique to get customer attention.

Marketing 106

Marketing Startup Social Media SEM 106

Startup Professionals Musings

JANUARY 8, 2018

Waste in a startup is any activity that spends resources, but creates no value or competitive advantage in the eyes of customers. Much has been written about this subject in the world of manufacturing, stemming primarily from the 1990’s work by Taiichi Ohno, called the Toyota Production System (“Lean”). Defective products and services.

Resource 52

Resource Training Entrepreneur Activity 52

Tech.Co

OCTOBER 24, 2017

This makes ads somewhat obsolete for web based products and services, with third party reviews more powerful. The art of online sales has become more about reach and trust, rather than limited connections. This is a clear call to action for any CMO looking to maximize their marketing efforts. Investing in Micro-Influencers.

Technical Review 102

Technical Review Content Marketing Social Media 102

Both Sides of the Table

MAY 2, 2015

I love the enthusiasm, the boundless energy and the sense of possibility that comes from having an idea that hasn’t yet been beat up in the marketplace of competing ideas, customer contracts, VC skepticism, jaded journalists or fickle consumers who are on the The New, New Thing. It literally can put you out of business.

Outsource Development 150

Outsource Development Metrics Startup Sales 150

InfoChachkie

JULY 7, 2011

Never Negatively Surprise Your Boss – If you anticipate that a project will be completed late, that a sale will not close within the forecasted period or that a project is running over budget, tell your boss immediately. In a company’s early days, it is often the developers and product marketing team who must create the product.

Entrepreneur 256

Entrepreneur Startup Santa Barbara Tips 256

InfoChachkie

SEPTEMBER 15, 2011

Obsess About Customers, Not Colleagues Or Competitors. “We We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.”. You can be customer-focused or competitor-focused. The Two Pizza Rule.

Tips 279

Tips Startup Framework Custom 279

Startup Professionals Musings

MARCH 13, 2015

Many entrepreneurs have a passion and an idea, or even invent a new product, but are never able to execute to the point of creating a startup. A business is an entity which exchanges goods and services with people outside the business (customers) for money, social good, or something of equal value. Funding and rollout stage.

Entrepreneur 109

Entrepreneur Ideas Satisfaction Summary 109

Startup Professionals Musings

AUGUST 24, 2013

It highlights the story of how United Airlines in 2008 paid no attention to social media as Dave’s story of his crushed guitar and poor customer service went viral around the world. Customers today trust those they know and those they see others trusting. Increase customer leads and conversion. Maximize customer retention.

Social Media 108

Social Media Media Startup Platform 108

Startup Professionals Musings

APRIL 30, 2012

This is the origin of the “solution looking for a problem” and “if we build it, they will come” syndromes, which result in surprise and frustration waiting for funding, and waiting for customers that don’t materialize. Develop the solution with your technology, and develop a strategy to maximize your impact in the marketplace.

Startup 99

Startup Competition IP Patents 99

Startup Professionals Musings

FEBRUARY 26, 2017

It highlights the story of how United Airlines paid no attention to social media while Dave’s story of his crushed guitar and poor customer service went viral around the world. Customers today trust those they know and those they see others trusting. Increase customer leads and conversion. Maximize customer retention.

Social Media 59

Social Media Media Entrepreneur Platform 59

Tech Zulu Event

AUGUST 6, 2014

We’re talking a skeleton crew of staff, minimal sales, and even less cash. In the early stages it’s especially important to establish a foundation for maximizing your cash flow. Create a bottom-up financial forecast that uses your detailed budget and sales projections as the starting point. Establish a simple accounting system.

Tips 101

Tips Startup Outsource Development Sales 101

Startup Professionals Musings

AUGUST 17, 2018

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. One of these experts, David T. Display advertising.

Social Media 55

Social Media SEM Startup Advertising 55