Startup Professionals Musings

FEBRUARY 16, 2018

The market is changing so fast these days, and if you are not planning a solution today for tomorrow’s customers, you may be setting yourself up for failure and don’t even realize it. There are many free generalized tools, including Google Trends , which can be used to track customer behavior in looking for things that don’t exist yet.

Customer 57

Customer Custom Technical Review Software Review 57

Startup Professionals Musings

MARCH 25, 2016

That’s the right place to start, but real growth and scale requires attracting customers who are not like you. For example, Starbucks found initial success with professionals aged 25 to 40 in urban areas and with moderately high income but later looked to a new market of millennials who wanted a place to sit and chat, study or work.

Customer 55

Customer Custom Marketing Social Media 55

Startup Professionals Musings

JUNE 17, 2016

For too many small businesses, customer service is still seen as a “burden.” Entrepreneurs don’t realize that this burden is actually costing them over $200 billion in repeat sales, according to a recent study by the W. These days, relationships and online reviews are key drivers for over 80 percent of new customers.

Customer 56

Customer Custom Startup Satisfaction 56

Startup Professionals Musings

NOVEMBER 11, 2019

Per the latest study by networking giant Cisco , the world’s yearly mobile data traffic has grown 17-fold over the past 5 years, reaching 11.5 Virtual living: the rise and growing dominance of social media. There is still infinite room for new startup sales modes and models. Big data:” learning from the flood.

Technology 97

Technology Social Media Startup Entertainment 97

Startup Professionals Musings

JANUARY 3, 2011

Every startup needs to understand that the customer paradigm has dramatically shifted over the past two years with pervasive social networks and smartphones. If your business doesn’t connect with your customers, individually and as a community, demanding customers will not only ignore you, but will actively keep other customers away.

Customer 91

Customer Custom Startup Networking 91

Startup Professionals Musings

SEPTEMBER 7, 2016

Yet in this age when customers have a thousand alternatives, and are overwhelmed by a multitude of messages, sales efforts can make or break a business. In fact, I believe modern entrepreneurs need to be super sales people, in the most positive sense, to their team as well as customers. No pain usually means no sales.

Ideas 65

Ideas Sales Entrepreneur Customer 65

Startup Professionals Musings

MAY 31, 2015

Per a new study by networking giant Cisco , the world’s yearly mobile data traffic grew 69 percent in 2014, reaching 2.5 Virtual living: the rise and growing dominance of social media. There is still infinite room for new startup sales modes and models. Crowdsource: putting your audience to work beyond customers.

Startup 106

Startup Social Media Entertainment Metrics 106

InfoChachkie

NOVEMBER 3, 2014

In order to drill down on how entrepreneurs can leverage social commerce sites without alienating their potential customers, I spoke with industry expert Albert Wilson, who heads up Affiliate and Marketplaces for Deckers Outdoor Corporation. John Greathouse : Albert, thanks for taking the time to chat.

Entrepreneur 210

Entrepreneur Commerce Sites Social Network 210

Both Sides of the Table

JULY 14, 2010

They are tasked with “getting deals done&# so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. Here’s how it goes: You have a business development group with two people.

Startup 323

Startup Press Development Team Review SEM 323

Startup Professionals Musings

DECEMBER 6, 2017

Per the latest study by networking giant Cisco , the world’s yearly mobile data traffic has grown 18-fold over the past 5 years, reaching 7.2 Virtual living: the rise and growing dominance of social media. There is still infinite room for new startup sales modes and models. Big data:” learning from the flood.

Startup 55

Startup Social Media Entertainment Metrics 55

Tech.Co

OCTOBER 24, 2017

In fact, 71 percent of people say they make buying decisions based on recommendations they find on social media. These social recommendations often come from third party reviews, like bloggers and other influencers, leaving company ads less desirable. What could be better than having a pre-vetted group of potential customers?

Technical Review 102

Technical Review Content Marketing Social Media 102

Startup Professionals Musings

APRIL 6, 2014

In a recent study by networking giant Cisco , the world’s yearly mobile data traffic grew 81% in 2013 and will reach 1.3 Virtual living: the rise and growing dominance of social media. There is still infinite room for new startup sales modes and models. Crowdsource: putting your audience to work beyond customers.

Startup 99

Startup Social Media Entertainment Metrics 99

Startup Professionals Musings

OCTOBER 16, 2015

One of the reasons it’s so tough is that the rules are constantly changing on what it takes to win over customers, as customer attitudes and cultures change, and competitors continually strive to “raise the bar” on product and support. Existing customers can’t envision a new concept, or new behaviors.

Startup 104

Startup Customer Custom Social Media 104

socalTECH

MAY 30, 2019

Now we have a thousand large companies into it, and if you name a big company, they're a customers of ours, from Starbucks to NASA. The minute a customer hired us to deal with their transitioning employees, the first thing we could do is sayhey, it's not all bad, there are over 150 companies looking for someone just like you in your area.

Content 193

Content Social Network Coach Help 193

Startup Professionals Musings

JULY 15, 2018

One of the reasons it’s so tough is that the rules are constantly changing on what it takes to win over customers, as customer attitudes and cultures change, and competitors continually strive to “raise the bar” on product and support. Existing customers can’t envision a new concept, or new behaviors.

Startup 53

Startup Customer Custom Social Media 53

Tech Zulu Event

NOVEMBER 18, 2011

Having paying “Customers” is what makes the cash register roar. This article will cover two things; First, the top mistakes small business owners make that end with inquiries leading you to the exit door before making a sale. Using your service or owning your product isn’t why a person buys, it’s the experience your customer will have.

Customer 85

Customer Custom Marketing SEO 85

InfoChachkie

JUNE 30, 2014

Too bad, as they would be well served to study Dirty Franks marketing plan, which has withstood the test of time. For this reason, Rincon Venture Partners looks for companies which are scaling sales, despite the absence of a marketing budget. Dirty Franks is a dive bar located in Philadelphia, which is also home of The Wharton School.

Marketing 193

Marketing Software Review Product Social Media 193

SoCal CTO

JUNE 9, 2010

Kathy Sierra at Business of Software 2009 - Business of Software Blog , May 4, 2010 "In the old days, getting customers was easy. Now, thanks to social media, you don't have to outspend. Putting customers first. Legendary customer support. Through advertising or direct sales, these sites harvest intent.

Startup 248

Startup Venture Capital Conference Social Media 248

Startup Professionals Musings

NOVEMBER 26, 2014

Luckily, the digital revolution has been a great equalizer in the marketing world, if used effectively to target the audience, engage the customer, and measure results. These industry veterans have been teaching smaller companies how to compete with digital marketing for many years, and have a wealth of case studies to show it really works.

Marketing 101

Marketing Startup Case Study Resource 101

Tech Zulu Event

AUGUST 15, 2011

and most recently Myspace, where he ran an online marketing team focused on SEO, social media, and paid traffic acquisition. He is currently also consulting as Social Producer at CBS News for their show What’s Trending. Matt will speak about social media analytics and ROI, and how conversation is not enough without conversion.

SEO 85

SEO CTO Coach Conference Social Media 85

Both Sides of the Table

MARCH 25, 2016

billion in sales and thus controls less than 10% of the market. After a year in the market, MakeSpace was growing rapidly and our biggest issue was CAC (customer acquisition costs) relative to payback period (when we get our marketing investment back) and relative to LTV (lifetime value). That is how great businesses are built.

Startup 150

Startup Marketing Study SEO 150

socalTECH

DECEMBER 1, 2009

The Dollars and Sense of Apps as Commerce Build vs. Buy: The Biggest Question Customer Conversations: Are Apps A Shout Out or a Deep Discussion Survival of the Fittest: Darwin's Law of Apps and packed with case studies!

Fandango 124

Fandango CarsDirect Case Study Santa Monica 124

Tech.Co

JULY 31, 2017

With all sorts of text/video messaging apps, email and social media as the primary mean of communication, the phone has become both a public and a business nuance. Despite those pitiful stats a lot of B2B businesses still pour hundred thousands of dollars into direct sales and keep complaining about low ROI.

Snapchat 65

Snapchat Product Email Social Media 65

Startup Professionals Musings

DECEMBER 19, 2015

Luckily, the digital revolution has been a great equalizer in the marketing world, if used effectively to target the audience, engage the customer, and measure results. These industry veterans have been teaching smaller companies how to compete with digital marketing for many years, and have a wealth of case studies to show it really works.

Marketing 56

Marketing Case Study Resource Social Media 56

Startup Professionals Musings

AUGUST 2, 2012

Marketers see it as a better way to target customers, but the current consumer offerings have been slow to deliver. As outlined a while back by Adam Holden-Bache on Social Media B2B , I’m convinced that business-to-business has more money and more untapped opportunities, along the following lines: Strategic partnerships.

Services 82

Services Competition Mobile Entertainment 82

Tech Zulu Event

AUGUST 21, 2013

To immerse themselves in the culture where their potential customers are actively involved = YouTube. Nick Tran, Social Media Director for Taco Bell said, “The new entertainment for teens is YouTube. You can read more about the Orabrush case study here. If they are gonna be there we want to be there as well.”.

Conference 99

Conference Hollywood eHow Content 99

Tech Zulu Event

JANUARY 19, 2012

All-in-all one study found that “1 in 5 people who receive an Internet coupon redeemed it;” so clearly digital couponing is more than just “another distribution channel,” as some analysts have previously stated. A study conducted by Rice University’s Jesse H. Getting Mobile-Ready.

Mobile 85

Mobile Software Review Statistics Technical Review 85

Both Sides of the Table

MAY 25, 2013

It’s true this was much bigger in the dot com era but I’ve studied the data and know that over the past decade these numbers are right. Nothing was more heart warming than the photo of David Karp hugging Bijan Sabet after the sale to Yahoo! I use social media. billion each, $7.5 Agree whole heartedly.

Venture Capital 374

Venture Capital Entrepreneur Invest Funding 374

Tech Zulu Event

AUGUST 13, 2010

Bootstrapping enterprise, marketing, Sales. . Bootstrapping Marketing Strategy, social media marketing, web applications. . Stop Listening to Your Customers. A common assumption among startup entrepreneurs is that listening to potential customers is the best. jim spencer, media convergence group.

Guide 69

Guide Startup Venture Capital Entrepreneur 69

Startup Professionals Musings

JUNE 26, 2020

A business plan is the outward facing definition of the business you hope to drive with your hardware solution, with a hardware overview in the intro to highlight customer value and competitiveness. Use non-fuzzy terms to quantify customer value. Provide specifics on the customer business model. Budget time and dollars for each.

Product 169

Product Summary Startup Examples 169

Startup Professionals Musings

OCTOBER 29, 2018

As a long-time advisor to small businesses and startups, I still find many who think marketing is still primarily broadcasting your message to as many customers as possible, hitting them again and again, until it sticks. They don’t realize that customers today are looking for relationships, meaning two-way conversations with your business.

Marketing 91

Marketing Examples Startup Customer 91

Tech Zulu Event

FEBRUARY 3, 2014

Growing up, I’d always been interested in technology and was one of the only people in my high school to study computer science. A lot of them were from social media and personal connections and the technical people immediately started building plug-ins that we’d incorporate as site features.

Startup 107

Startup Product Sites Tool 107

SoCal CTO

JANUARY 5, 2011

- SoCal CTO , January 13, 2010 5 Lessons from 150 startup pitches - A Smart Bear: Startups and Marketing for Geeks , July 11, 2010 9 Reasons Why Many Smart People Go Nowhere - Life Beyond Code , March 29, 2010 No Accounting For Startups - Steve Blank , February 22, 2010 Startup Advice In Exactly Three Words - #StartupTriplets - OnStartups , January (..)

Startup 378

Startup Venture Capital Blogging CTO Coach 378

Both Sides of the Table

FEBRUARY 10, 2011

A” round investors or late-stage seed investors will take a market risk (they want to see the product, vision and maybe even the first customers, and they bet on there being a big enough market). “B” Entrepreneurs should also use social media (Facebook, Twitter, LinkedIn, etc.) A simple idea also allows for clarity. 1:21:41).

Angel 302

Angel Startup Ideas .Net 302

SoCal CTO

AUGUST 3, 2010

That’s @MeganBerry to you, blogger and social media expert, marketing manager of Klout.com. Graphs - Chris Dixon , July 22, 2010 It has become customary to use “ graph &# to refer to the underlying data structures at social networks like Facebook. Customer Care Today. Here’s an example in a direct sales channel.

Startup 217

Startup Venture Capital Blogging Software Review 217