Startup Professionals Musings

APRIL 9, 2012

Modern investors love to first read a two-page summary of your business plan, formatted like a glossy marketing collateral sheet, with text well laid out in columns and sidebars, and a couple of relevant graphics. You may have already found several articles, web pages, or books about writing the perfect executive summary.

Summary 97

Summary Writing Competition Sample 97

Startup Professionals Musings

FEBRUARY 3, 2011

Modern investors love to first read a two-page summary of your business plan, formatted like a glossy marketing collateral sheet, with text well laid out in columns and sidebars, and a couple of relevant graphics. You may have already found several articles, web pages, or books about writing the perfect executive summary.

Summary 90

Summary Writing Competition Sample 90

Both Sides of the Table

OCTOBER 10, 2011

The remainder of this article will deal with this decision but it comes down to the different economics of DVD rentals due to “ the first sale doctrine ” which gives Netflix a complete library of films and the fact that the first-sale doctrine doesn’t apply to digital downloads. ” customer segment.

Netflix 287

Netflix Customer Custom Pricing 287

Startup Professionals Musings

MARCH 3, 2023

Serious investors, on the other hand, look for a professional business plan or summary first, and hardly ever look at the product plan. These requirements must be based on market analysis, expert input, and existing customer feedback. Executives, marketing & sales, financial projections, and funding.

Product 112

Product Summary Activity Entrepreneur 112

Startup Professionals Musings

AUGUST 9, 2023

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. The more revolutionary the solution, the more important it is to educate customers on a solution’s existence and value.

Case Study 89

Case Study Customer Custom Study 89

Both Sides of the Table

JULY 6, 2015

Many people are too cautious in sales processes and as a result when they present their solutions they end up sounding milquetoast and undifferentiated from anybody else in the market. I recently wrote about the three rules of sales. The first of question is about qualifying your potential customers aka leads. Why Buy Me?

Sales 150

Sales SaaS Startup Venture Capital 150

Startup Professionals Musings

OCTOBER 23, 2021

It also starts with a good summary of the intangibles, summarized as the five rules of relevancy, by Mark Zawacki: A startup needs to be relevant and stay relevant. This is not the total opportunity out there, and not the total target market, but the subset of customers who have and will spend the money you need to cure their pain.

Education 151

Education Customer Custom Sales 151

Startup Professionals Musings

NOVEMBER 15, 2020

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. The more revolutionary the solution, the more important it is to educate customers on a solution’s existence and value.

Case Study 174

Case Study Startup Customer Custom 174

Startup Professionals Musings

FEBRUARY 11, 2010

Modern investors love to first read a two-page summary of your business plan, formatted like a glossy marketing collateral sheet, with text well laid out in columns and sidebars, and a couple of relevant graphics. You may have already found several articles, web pages, or books about writing the perfect executive summary.

Summary 55

Summary Writing Competition Metrics 55

Both Sides of the Table

APRIL 19, 2011

Or read the quick, informative summary below the image! He is very hands-on and helpful – especially for any company looking into customer acquisition. Here’s a summary of our interview. o Everything is for sale but it’s the price that moves the timing. He told them it was now or never. we both love Jason).

Acquisition 304

Acquisition Startup Customer Custom 304

Startup Professionals Musings

JULY 19, 2014

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s recent book, “ The New Experts: Win Today''s Newly Empowered Customers.” This is a key moment where your customer acquisition costs go way down, and your profits go way up.

Customer 98

Customer Custom Entrepreneur Startup 98

Startup Professionals Musings

AUGUST 30, 2015

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” This is a key moment where your customer acquisition costs go way down, and your profits go way up.

Customer 101

Customer Custom Startup Course 101

Startup Professionals Musings

JUNE 26, 2020

To be clear, I define a product specification as the technical definition of your product, to be used for development and testing purposes, with a quick business summary for context. Use non-fuzzy terms to quantify customer value. Provide specifics on the customer business model. They want to see revenue to share in the return.

Product 169

Product Summary Startup Examples 169

Startup Professionals Musings

FEBRUARY 12, 2018

Today’s customers are much more in control of their buying decision, as they have more choices and more information than ever before. Bloom’s classic book, “ The New Experts: Win Today's Newly Empowered Customers.” This is a key moment where your customer acquisition costs go way down, and your profits go way up.

Customer 52

Customer Custom Startup Course 52

Startup Professionals Musings

OCTOBER 6, 2023

Others schedule exhaustive training sessions for everyone on the team, including showcase customers, to make sure that everyone paints a consistent picture. Due diligence always involves on-site visits, informal discussions with any or all members of the team, vendors, and good customers as well as bad. Traction in the marketplace.

Technical Review 118

Technical Review Startup Satisfaction Invest 118

Startup Professionals Musings

JANUARY 9, 2023

Even in this age of videos and text messages, the quickest way to kill your startup dream with investors, business partners, or even customers, is embarrassingly poor writing. That context needs to be set before your sales pitch or background story makes any sense. Before you start, make sure you understand your own objective.

Tips 123

Tips Writing Startup Summary 123

Startup Professionals Musings

MAY 31, 2020

Serious investors, on the other hand, look for a professional business plan or summary first, and hardly ever look at the product plan. These requirements must be based on market analysis, expert input, and existing customer feedback. Executives, marketing & sales, financial projections, and funding.

Entrepreneur 124

Entrepreneur Startup Summary Product 124

Startup Professionals Musings

MARCH 21, 2021

For entrepreneurs, effective networking is required to find investors, partners, and customers. Serious investors expect founders to have their homework done before the first interaction – documented executive summary, business plan, and financial model. Customer retention. Investor negotiations. Time management.

Activity 133

Activity Startup Ideas Technical Review 133

Both Sides of the Table

MARCH 31, 2012

Jeff (also an HBS alum) co-teaches the LTV course with Professor Eisenmann about a student of theirs who had written a blog post about sales taking on some of my previous assertions. That student is Erin McCann who formerly worked in sales at Google, so she has some ground to stand on in her assertions. Specifically, 1.

Startup 319

Startup Sales Course Competition 319

Startup Professionals Musings

SEPTEMBER 4, 2021

I define these products and services as “solutions” (customers buy solutions to a problem), but Guy Kawasaki more generically calls them causes, meaning any new idea, company, or service. After-sales support, comfort, accessories, and brand image are as much a part of owning a Lexus as the car itself. Empowering ability.

Ideas 155

Ideas Startup Summary Examples 155

Startup Professionals Musings

AUGUST 7, 2023

Foreign markets typically have less information available and more variability in sales estimates, which is a setup for failure. These components can totally change your customer value proposition, or the business model that you have honed. Cultural traditions often dictate business roles, procedures, and customer expectations.

Outsource Development 110

Outsource Development Social Media Entrepreneur Summary 110

Startup Professionals Musings

AUGUST 25, 2011

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. But the reality is that sellers are no longer in charge of the customer buying process. The best way to do this is with real customer interviews. Don’t start from how you want to sell.

Customer 96

Customer Custom Search Engine Optimization Summary 96

Both Sides of the Table

MAY 14, 2018

Detailed roadmap of features you plan to build Detailed customer information Salary information Any other information you wouldn’t want seen or know by your competitors or a larger audience In short, there is nothing in your deck that should give you pause or make you feel like you can’t just send the damn file to somebody.

Funding 239

Funding Venture Capital IP Email 239

Startup Professionals Musings

DECEMBER 24, 2016

I define these products and services as “solutions” (customers buy solutions to a problem), but Guy Kawasaki more generically calls them causes, meaning any new idea, company, or service. After-sales support, comfort, accessories, and brand image are as much a part of owning a Lexus as the car itself. Empowering ability.

Customer 60

Customer Custom Ideas Summary 60

InfoChachkie

SEPTEMBER 4, 2012

Most sophisticated investors ignore them, focusing their attention on an entrepreneur's pitch and presentation materials, financial forecast and executive summary. As such, the primary goal of your executive summary is to open the door to an in-person meeting. Entrepreneurs routinely seek my advice regarding their executive summaries.

Venture Capital 211

Venture Capital Summary Technical Review Template 211

Startup Professionals Musings

APRIL 16, 2023

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Display advertising.

Marketing 114

Marketing Invest Social Media SEM 114

Startup Professionals Musings

APRIL 18, 2021

Contact key vendors and existing customers. Here is a quick summary of the priorities normally covered by the due diligence process: Evaluation of key players. This will cover the technology, the current state of development, and customer satisfaction. If the product is in customer hands, expect some customers to be interviewed.

Technical Review 152

Technical Review Startup Satisfaction Summary 152

Startup Professionals Musings

AUGUST 6, 2016

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Here is my summary of the seven most successful lead-generation vehicles he and I still recommend today, despite the popularity of viral marketing: Search-engine marketing. Display advertising.

Customer 60

Customer Custom Marketing Social Media 60

Startup Professionals Musings

FEBRUARY 5, 2023

A business is an entity which exchanges goods and services with people outside the business (customers) for money, social good, or something of equal value. Here is a summary of the key stages along the way: Idea and seed stage. Business owners get their satisfaction from happy customers and happy stakeholders.

Entrepreneur 108

Entrepreneur Startup Ideas Satisfaction 108

Both Sides of the Table

JANUARY 6, 2014

The functions of an early-stage board are pretty obvious and well understood: Providing introductions to customers, biz dev partners, recruits, the press, other investors, etc. Over time you start to figure out who you customers are and how to sell to them or how to get them to adopt your products if you’re a consumer-oriented startup.

Startup 325

Startup Sales Technical Review Software Review 325

Startup Professionals Musings

JUNE 2, 2021

I like the summary of the competitive reality in a new book, “ Rethinking Competitive Advantage: New Rules for the Digital Age ,” by Ram Charan, who relates a wealth of current experience from global clients: Customers expect a personalized experience. Features, availability, and brand are just the price of entry.

Competition 142

Competition Software Review Social Media Customer 142

Startup Professionals Musings

JANUARY 24, 2021

Others schedule exhaustive training sessions for everyone on the team, including showcase customers, to make sure that everyone paints a consistent picture. Due diligence always involves on-site visits, informal discussions with any or all members of the team, vendors, and good customers as well as bad. Traction in the marketplace.

Technical Review 151

Technical Review Startup Satisfaction Invest 151

Startup Professionals Musings

MARCH 6, 2021

I found a good summary of the most common mistakes in a classic book by Kelly Clifford, “ Profit Rocket ,” written primarily to help you on the other side of the equation – skyrocket your profits. If you expect payment in 30 days, many customers will stretch this period to 45 days or even 90. In startups, cash is king.

Technical Review 151

Technical Review Startup Summary Pricing 151

Startup Professionals Musings

JULY 15, 2023

Business partnerships come in all shapes and sizes, from finding a single partner to help you run your startup, to signing a strategic agreement with another large company for development, marketing, distribution, or international sales. This means prior planning for an easy dissolution.

eHarmony 100

eHarmony Writing Sites Summary 100

Startup Professionals Musings

APRIL 17, 2020

Even in this age of videos and text messages, the quickest way to kill your startup dream with investors, business partners, or even customers, is embarrassingly poor writing. That context needs to be set before your sales pitch or background story makes any sense. Before you start, make sure you understand your own objective.

Writing 125

Writing Entrepreneur Summary Email 125

Startup Professionals Musings

MAY 6, 2023

Use your favorite search engine and keywords describing your solution to find online sales reports, trade association statistics, and online newsletters with the latest statistics. Conduct your own customized market research. These are also important for your product positioning in the competitor section of your business plan.

Statistics 120

Statistics Research Report Newsletter 120

Startup Professionals Musings

JANUARY 6, 2019

It also starts with a good summary of the intangibles, summarized as the five rules of relevancy, by Mark Zawacki: A startup needs to be relevant and stay relevant. This is not the total opportunity out there, and not the total target market, but the subset of customers who have and will spend the money you need to cure their pain.

Startup 97

Startup Education Customer Custom 97