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Why Your Startup Needs a Sales Methodology

Both Sides of the Table

I did have the wherewithal to visit potential customers and try to understand the pain points that I thought could be solved with our solution. Steve Blank calls this “ customer development ” in which you built an initial product that is in search of “product / market fit.” This is a very important to do when you first start a company.

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Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

A day might include a discussion with a finance partner, an investor, a customer or a fusion partner. Our new customer acquisition has grown and our costs have plummeted. We are actually getting paid now to obtain customers, so our customer acquisition costs are now negative. Great posts.

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How to Sell Your Roadmap Without Selling Your Soul

Both Sides of the Table

This post is about how to work with your largest customers when you’re an early-stage software company and about how you can increase your margins by selling your roadmap. For starters as a young enterprise software company you need to think about the customer segments you serve. One way of slicing customer segments is by size.

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Vision for your future success is EVERYTHING!

Berkonomics

It serves as the rallying cry for future employees, investors, customers and suppliers. Years ago, as a panelist at an entrepreneurial seminar, I watched as over fifty aspiring young entrepreneurs filed past a microphone, each tasked with making a thirty second pitch to the panelists of professional investors.

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San Diego 2017 - INTERFACE Tour

SoCal Tech Calendar

INTERFACE addresses these IT issues through informative, non-sales oriented, educational seminars customized to the specific needs of the local business community. It’s critical to stay current with the technology that runs your organization and secures your operational infrastructure.

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Newegg Opens Facility Near Toronto

socalTECH

Newegg said its new 3,800 square foot "Hybrid Centre" will let customers both pick up will-call orders, as well as learn about technology products and attend educational seminars. Los Angeles-based online electronics retailer Newegg announced today that it has opened up a new, combined pickup and education center near Toronto, Canada.

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Sharpen your business vision!

Berkonomics

It serves as the rallying cry for future employees, investors, customers, and suppliers. For the rest of you who want to change the world, let me repeat using different words: vision is everything. A great vision for a new enterprise drives innovation.