Customer SEO Writing 
Both Sides of the Table
FEBRUARY 20, 2012
One of the many things you become expert at when you launch your own company and have no money is SEO. Tracy studied SEOMoz and several other online sources of SEO tips. She not only became an expert in SEO, she began consulting in SEO to continue to make ends meet and she became a speaker on the topic.
Both Sides of the Table
JANUARY 12, 2014
SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. You might write a piece now and then that catches fire but there is nothing repeatable that would be useful for a business. How do people drive SEO growth?
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Both Sides of the Table
JUNE 27, 2011
Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). Marketing futures can be really good for enterprise software companies where the information is passed between sales rep and potential customer in terms of near-term roadmap. You don’t.
Both Sides of the Table
MARCH 8, 2010
Blogging is an important way to build an audience and also drive SEO traffic. Define your customers, partners and other relevant people to your organization (e.g. That’s blogging to the echo chamber unless they’re your target customers. Don’t just write a carbon copy of what somebody else is doing.
Both Sides of the Table
MARCH 14, 2013
.” Here’s what I mean … Let’s start with what it takes for a journalist to want to write a story. Do I have an “angle” from which to write the story (first company to do X, company does biggest X, consumer behavior is doing X)? I am a VC. I hand out money. How differentiated is that?
Startup Professionals Musings
JUNE 4, 2021
Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, despite low SEO rank). Thus I recommend that you stick with organic search, and use SEO to raise your ranking. Marty Zwilling.
Both Sides of the Table
JANUARY 22, 2014
So I thought I’d write about out with what I would look for in a VC knowing what I know now and why. SEO marketing vs. social marketing. Simply put – I’d be in search of a VC who had an intuitive sense of my product, my customers, my organizational issues, my competitors, etc. Most VCs are book smart.
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