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53 Questions Developers Should Ask Innovators

TechEmpower

At TechEmpower, we frequently talk to startup founders, CEOs, product leaders, and other innovators about their next big tech initiative. Even when they have talked to multiple developers or development firms, we’re often the first to ask basic questions like “Who are your customers?” Who are the customers?

Develop 520
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6 Keys To Adding Customer Value In Marketing Content

Startup Professionals Musings

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” Customers don’t even see this as advertising. The key is consistency.

Content 104
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Generative AI – The End of Empty Textboxes

TechEmpower

As part of the onboarding process, the app asks both job seekers and employers what they’re looking for - in a text box - while providing a few suggestions in a pop-up. This isn’t just our opinion - our startup metrics prove it! Even with the pop-up suggestions, we saw significant drop-off during user onboarding.

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5 Tips For Startups Looking For A Great Solution Idea

Startup Professionals Musings

Potential startup founders are always looking for ideas to implement, when they should be looking for problems to solve. Customers pay for solutions, but there is no market for ideas. My reaction is, if there is no competition, then there is no market demand for your product, so why are you building it?

Ideas 145
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6 Ways To Pull In Customers Without Push Marketing

Startup Professionals Musings

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” Customers don’t even see this as advertising. The key is consistency.

Customer 127
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Seven Tech Startups To Watch Out For In 2022

Tech.Co

Well, another year has come and gone, and while we're yet to leave the pandemic behind, it has led to a record number of small businesses starting up. A startup for startups! Having built our own startups we know that startup models are usually wrong from day one. “We’ve been in your shoes.

Startup 200
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7 Ways Your Day-To-Day Routine Drives Startup Success

Startup Professionals Musings

They become frustrated when they are unable to build their startup over a weekend, and give up way too soon when the path to real success seems to be interminable. A successful startup needs to be a daily task, with consistent focus. Getting started is always a challenge. Frequency fosters productivity.

Startup 173