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73.6% of all Statistics are Made Up

Both Sides of the Table

Often when they do I throw out my favorite statistic: 73.6% of all statistics are made up. Fortunately I was mostly a technology consultant, which meant that I coded computers, designed databases and planned system integration projects. People throw them around at cocktail parties. I say it deadpanned. It’s irony.

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Deckard Technologies Finds $4M For AI Property Tax Software

socalTECH

San Diego-based Deckard Technologies , a new startup founded by serial entrepreneur Neil Senturia, said on Monday that it has raised $4M in funding and launched a new company focused on using artificial intelligence (AI) to identify property tax scofflaws. The company said its latest funding was worth $500,000.

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7 Startup Marketing Strategies To Bring In Customers

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Display ads on mobile devices, including video and audio, also offer a new opportunity to reach target customers. Technology and consumer feedback have indeed changed the landscape.

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Can you create a great customer case study?

Berkonomics

Given the statistics quoted above, you must find ways to have your consumers endorse your product publicly, and in a form that is divorced from looking like an advertisement. But it must be told about and by the customer, with your product as the tool of solution, not the focus of the story. Entering the “age of recommendation.”.

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6 Ways To Get Credible Data To Support A New Venture

Startup Professionals Musings

Use your favorite search engine and keywords describing your solution to find online sales reports, trade association statistics, and online newsletters with the latest statistics. Conduct your own customized market research. Modern libraries are still worth a visit. Explore municipal development resources.

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6 Technology Trends Will Spawn Countless New Ventures

Startup Professionals Musings

According to what I see, as outlined by Surdak, this data surge is being driven by the following six technological and social trends: Mobility: smartphones, tablets, and the “Internet of things.” This gives rise to the personalization and customization that we all want. Crowdsource: putting your audience to work beyond customers.

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6 Keys To Sizing Your Market For A New Business Plan

Startup Professionals Musings

Use your favorite search engine and keywords describing your solution to find online sales reports, trade association statistics, and online newsletters with the latest statistics. Conduct your own customized market research. Modern libraries are still worth a visit. Explore municipal development resources.

Marketing 157