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Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

A typical day starts with email, Facebook, LinkedIn, Twitter, and Yammer checks/updates. A day might include a discussion with a finance partner, an investor, a customer or a fusion partner. Our new customer acquisition has grown and our costs have plummeted. A great opportunity for more visible networking. Great posts.

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DataSift Announces Mega-Round. Apple Buys Topsy for $200 Million. Here’s What You Need to Know

Both Sides of the Table

But what if you’re a credit card company and you want to know where to find your next customers? Already 2/3rds of our customers are ingesting 2 or more data sources including Facebook, Tumblr, WordPress, Bit.ly and so on and we do private implementations with the likes of Yammer and others. Those are the obvious cases.

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Social Networking and Business Value

SoCal CTO

David Schwartz, Vice President, Corporate Development of Yammer David Schwartz is the Vice President, Corporate Development, at Yammer Inc., He has performed this role since the company’s inception after Yammer was spun-out of Geni Inc. (a a social networking site for families), where the Yammer technology was developed.

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Announcing a Deal I’ve Wanted to Talk About for a Year

Both Sides of the Table

RedBeacon was the 3rd winner (year 1: Yammer, year 2: Mint.com) – not bad company. And because I wanted Ethan to be able to attract a great team, build & iterate a product, test it with initial customers and refine his strategy before having to take the wrappers off of his company. The company was called Red Beacon.

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Taming The Enterprise Texting Tiger, With TigerText's Brad Brooks

socalTECH

How difficult has it been to get your customers to understand the exposure with SMS? Some of the first customers we had were in obstetrics. Having that support is a huge, important thing to unlock lots of growth in our customer base. We''ve very much taken a play out of the Yammer playbook. That''s what V4 unlocks for us.

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Is Silicon Valley Really Coming to an End?

Both Sides of the Table

By now you probably know that David Sacks , co-founder of PayPal and founder of both Geni & Yammer made some observations on Facebook that Silicon Valley “as we know it” was coming to an end. “In order to create a successful new company, you have to find an idea that. (1) I described that here in this post.

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Interview with Eric M. Jackson, CapLinked

socalTECH

At one point, we had to turn around our model, when our number one customer--eBay--became our biggest competitor. We've had a class of people who have gone on to start fantastic companies, such as LinkedIn, YouTube, Yelp, and Yammer. I lived through an amazing experience over the next four years.