Remove Demand Remove Education Remove Pricing
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The three legged stool of marketing excellence

Berkonomics

There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. Then there’s the compass or cardinal definitions model for marketers : N=needs, W=wants, S=security, and E=education. Higher demand results in higher prices – if there is limited supply.

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Interview with Wes Brodsky, SaveFans

socalTECH

We are an offer-based platform that allows users to negotiate the price they buy and sell tickets for, on the secondary market. Educate us, and explain what's different about how you are handling ticket sales and how that's different from the many others out there? That's a completely inefficient way to price tickets.

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How ZendyHealth Is Adding Price Transparency To Healthcare

socalTECH

Los Angeles-based ZendyHealth (www.zendyhealth.com) thinks it has figured out a way to help both patients and doctors by helping connect patients to doctors and specific procedures, with upfront pricing. It's an on-demand, name your own price service. There's a complete lack of pricing transparency.

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Four ways to create marketing excellence

Berkonomics

There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. Then there’s the compass or cardinal definitions model for marketers : N=needs, W=wants, S=security, and E=education. Use all the techniques you learn in marketing classes to drive demand.

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Exploring A Brave New World Of Domain Names, With Rightside

socalTECH

To get some insight into how those names are changing--we caught up with Steve Banfield , SVP and GM of Registrar Services over at Rightside (www.rightside.co) -- which is in the midst of spinning out from Santa Monica-based Demand Media. Steve Banfield: What will become Rightside has been part of Demand Media. READ MORE>>.

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US Economic Risks (Sept 2010): Impact on Investors & Entrepreneurs

Both Sides of the Table

The prices of angel deals have recently crept up, VCs have also gotten their checkbooks out again, frothy deals are happening and people are feeling bullish. The spending contraction is inevitable in a period of declining real prices of housing, high unemployment and tightening credit. We took $2.3

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Link-in-bio monetization platform Snipfeed raises a $5.5M seed round

TechCrunch LA

In addition to a standard tipping tool, Snipfeed allows users to sell digital goods, like on-demand video, e-books, access to livestreams and one-on-one consultations. Ramdani said that astrologers have been particularly successful on Snipfeed, since fans can book a variety of asynchronous services at a wide range of prices.