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6 Metrics On How Well Your Business Is Driving Demand

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. The fuel for any good demand generation program is relevant, buyer-centric content. Nurturing stage email performance.

Metrics 102
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How to Get Busy People to Take Action When You Send an Email

Both Sides of the Table

We all get a lot of email. For important emails we hope for replies or action. If you do the math on the number of inbound emails you get multiplied by the time it would take to read them all and respond to those that expect a reply you would be astounded. Many people ramble in emails. And we send off scores of them, too.

Email 415
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Generative AI – The End of Empty Textboxes

TechEmpower

An empty textbox, demanding to be filled with a concise, compelling summary to impress potential employers is daunting. Product descriptions and listings require tedious editing to make them engaging - especially after the fortieth one. Customer support emails require both accurate information and a professional, helpful tone.

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6 Keys To Measuring Return On Investment In Marketing

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. The fuel for any good demand generation program is relevant, buyer-centric content. Nurturing stage email performance.

Marketing 174
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Customer empowerment? Blame the Internet.

Berkonomics

But don’t close your eyes to the fact that your customers have grown to expect your products or services in the form of…. For those producing physical products (atoms, not bits), Amazon and a few others have set the bar of expectation that already includes one–hour delivery at a cost and for certain items in many urban areas.

Customer 156
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6 Demand Generation Metrics To Quantify Marketing ROI

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. The fuel for any good demand generation program is relevant, buyer-centric content. Nurturing stage email performance.

Metrics 57
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Four ways to create marketing excellence

Berkonomics

There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. Find a way to position the company and the product to be wanted so much that it moves into the needs column for the consumer. Use all the techniques you learn in marketing classes to drive demand.

Marketing 156