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Startup Professionals Musings
MARCH 31, 2023
Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.
Startup Professionals Musings
JULY 3, 2020
Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.
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Startup Professionals Musings
AUGUST 18, 2021
The message I hear publicly from most entrepreneurs is that you have to think outside the box and take big risks to ever beat the odds and be among the less than ten percent that experience real success. Serious entrepreneurs will privately admit the business is first, and the family second. All risks are not the same.
Startup Professionals Musings
MAY 1, 2022
Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap. Give yourself the “So-what?” They will call you back.
Both Sides of the Table
APRIL 21, 2020
Harry was gracious enough to invite me back so this past week we recorded an episode discussing the current market environment. We talked about what startup CEOs should do in these situations and how to think about these renegotiations. The reality is that when unemployment sinks in demand is likely to get worse.
TechCrunch LA
AUGUST 12, 2022
providing freshly packaged salads, heat-and-eat prepared meals and vegan overnight oats, raised $7 million in funding as it goes after the $34 billion fresh prepared foods market. In January 2020, the company was in discussions with Whole Foods about launching a pilot of its meals in a few stores. Positive Food Co.,
Both Sides of the Table
MAY 30, 2018
One of the hardest things about the fund-raising process for entrepreneurs is that you’re trying to raise money from people who have “asymmetric information.” VC firms see thousands of deals and have a refined sense of how the market is valuing deals because they get price signals across all of these deals. After all?—?we
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