socalTECH

APRIL 2, 2014

How can marketers make better decisions and get better results from their online marketing? Pasadena-based Smartify (www.getsmartify.com)''s CEO, Carla Bourque , recently talked to us about the company''s online marketing platform, and how it differentiates itself from a lot of other competitors in the market.

Marketing 196

Marketing Pasadena Platform Email 196

Startup Professionals Musings

JUNE 4, 2022

Every so often a promising entrepreneur seems to freeze in the oncoming headlights and gets run over by his competition. The company's market is the same. The Art and Science of Good Decisions ,” summarizes good decision making as: Identifying all reasonable actions. It's difficult to create a high-demand product by guessing.

Ideas 155

Ideas Entrepreneur Research Demand 155

Berkonomics

MARCH 5, 2020

In the creation of a young company, there are five principal risks to be addressed by the entrepreneur. So, it is important for the entrepreneur to identify, address and mitigate each of these in order to increase valuation and decrease the risk of ultimate loss of the business. Second: Market risk. .

Outsource Development 156

Outsource Development Ideas Resource Patents 156

socalTECH

JANUARY 18, 2011

This morning, Pasadena-based Perfect Market (www.perfectmarket.com) announced a new, $9M round of funding for the firm's technology, which is used to help publishers monetize their content. It's some of the kinds of things Demand Media does, except, for the newsroom. The first piece is identifying and packaging content around demand.

Marketing 232

Marketing Funding Content Writing 232

Startup Professionals Musings

APRIL 11, 2022

New entrepreneurs are always looking for a shortcut in getting their venture story and plan across to investors, and closing on the funding they need. The canvas is a visual chart with elements describing your value proposition, structure, finances, and customers, to help companies identify and align business activities. Key partners.

Funding 133

Funding Activity Customer Custom 133

Startup Professionals Musings

DECEMBER 23, 2020

Today’s customers demand more than a good product; they expect a great customer experience. The total experience design begins with a common vision, but then must cross the borders between product, packaging, marketing, customer support, and many other disciplines. In today’s fast paced market, trends and user needs evolve.

Customer 150

Customer Custom Design Product 150

Startup Professionals Musings

APRIL 23, 2022

Every startup lucky enough to get some traction gets to the point where they decide to hire some “regular employees” for sales, marketing, and administrative tasks. What they should be doing is hiring only “entrepreneurs,” meaning people who think and act as if this is their own business. Again, you get what you demand and reward.

Startup 134

Startup Training Sales Entrepreneur 134

Startup Professionals Musings

MAY 22, 2023

Most of the entrepreneurs and aggressive business owners I meet in my consulting practice are focused on finding new disruptive solutions and killing competitors as the key to success. Begin with a perspective on improving the current market reality without needing to disrupt what is. Seek innovation with non-disruptive value.

Capital 142

Capital Netflix Resource Customer 142

Startup Professionals Musings

MARCH 30, 2015

Serious entrepreneurs know that, but too many “wannabes” still fall for that elusive get-rich-quick scheme with no risk. As an active Angel investor, I still hear entrepreneurs asserting large opportunities with minimal risk and no competition. My conclusion either way is that they have no market, or haven’t looked. Operational.

Entrepreneur 103

Entrepreneur Startup Marketing Customer 103

InfoChachkie

NOVEMBER 5, 2012

However, many people are not aware that prior to entering academia, Steve was a wily and creative marketing entrepreneur. As the VP of Marketing, Steve inherited a department of 14people that was burning $4M annually. All of a sudden I now had customers telling what market, how to reach them and what applications are important.

Marketing 271

Marketing Startup Sales Customer 271

Startup Professionals Musings

FEBRUARY 9, 2015

Every so often a promising entrepreneur seems to freeze in the oncoming headlights and gets run over by his competition. The company''s market is the same. The Art and Science of Good Decisions ,” summarizes good decision making as: Identifying all reasonable actions. It''s difficult to create a high-demand product by guessing.

Entrepreneur 105

Entrepreneur Ideas Research Demand 105

Startup Professionals Musings

DECEMBER 27, 2021

As an advisor to startups and entrepreneurs, I often hear the myth that all new businesses must start with a great idea. I believe the best entrepreneurs start by finding a large opportunity, and only then use good ideas to capitalize on that opportunity. Expand a narrow product offering to the mass-market. I have to disagree.

Startup 112

Startup Ideas Examples Entrepreneur 112

Startup Professionals Musings

JULY 17, 2017

Every startup lucky enough to get some traction gets to the point where they decide to hire some “regular employees” for sales, marketing, and administrative tasks. What they should be doing is hiring only “entrepreneurs,” meaning people who think and act as if this is their own business. Again, you get what you demand and reward.

Entrepreneur 69

Entrepreneur Startup Training Sales 69

Startup Professionals Musings

AUGUST 28, 2022

Many entrepreneurs still don’t understand that building a business culture today of doing good, like helping people (society) and planet (sustainability), is also a key to maximizing profit. By adding to perceived value, a company attracts more sophisticated and demanding customers less expensively and more quickly.

Organization 143

Organization Startup Pricing Customer 143

Startup Professionals Musings

OCTOBER 2, 2022

If you are like most entrepreneurs I know, there just aren’t enough hours in a day to get all your own work done, as well as run the many one-hour meetings each team member seems to demand for decisions and mentoring. But it only works if you observe the following principles: Never hide from your team.

Mentor 154

Mentor Technical Review Coach Slides 154

Startup Professionals Musings

FEBRUARY 22, 2014

My plea to entrepreneurs is to recognize these concerns as an opportunity, to make people’s life better, rather than stoke the fires. Market your solution and user benefits, not the mysterious technology behind it. business entrepreneur identify theft opportunity privacy startup' Why is everyone so paranoid these days?

Entrepreneur 100

Entrepreneur Technical Review Startup Social Network 100

Startup Professionals Musings

NOVEMBER 24, 2018

With the pace of change ever escalating, entrepreneurs today can’t afford to acquire talent through traditional hiring alone, and need to revise the perception that “talent” is only full-time employees. Build an on-demand team of strategic do-ers. Welcome now to the on-demand workplace. Leverage the broadest possible network.

Demand 92

Demand Startup Training Outsource Development 92

Startup Professionals Musings

FEBRUARY 17, 2013

Every startup lucky enough to get some traction gets to the point where they decide to hire some “regular employees” for sales, marketing, and administrative tasks. What they should be doing is hiring only “entrepreneurs,” meaning people who think and act as if this is their own business. Again, you get what you demand and reward.

Entrepreneur 97

Entrepreneur Training Sales Technical Review 97

Startup Professionals Musings

FEBRUARY 6, 2021

I see entrepreneurs every day who are trying to change the world with a new idea, and startups that are trying to survive their hyper-growth phase by changing processes to meet demand. Here are ten of the key questions that apply equally well to the world of startups and entrepreneurs, as they do to large organizations.

Startup 155

Startup Resource Metrics Technical Review 155

Startup Professionals Musings

SEPTEMBER 29, 2012

Every so often a promising entrepreneur seems to freeze in the oncoming headlights and gets run over by his competition. The company's market is the same. The Art and Science of Good Decisions ,” summarizes good decision making as: Identifying all reasonable actions. It's difficult to create a high-demand product by guessing.

Entrepreneur 97

Entrepreneur Ideas Research Demand 97

Berkonomics

MARCH 14, 2019

Especially if you are in the early stage of growing a business, these five risks can and often do derail entrepreneurs before realizing the riches of a great exit. So, it is important for you to identify, address and mitigate each of these in order to increase valuation and decrease the risk of ultimate loss of the business.

Outsource Development 120

Outsource Development Ideas Resource Patents 120

Startup Professionals Musings

FEBRUARY 17, 2012

Every engineer who has invented some new technology, or is adept at creating solutions, believes that is the hard part, and it should be a short step to take that solution to market as an entrepreneur. Clearly, engineers should think twice before assuming they have an advantage over the rest of us toward being an entrepreneur.

Entrepreneur 104

Entrepreneur Oracle Customer Custom 104

Startup Professionals Musings

AUGUST 8, 2016

As a startup advisor and investor, I find that more and more entrepreneurs avoid using the term “profit” in pitching their new venture. Thus I was pleased and a bit surprised to see a new book, “ The Purpose Is Profit ,” by Ed “Skip” McLaughlin, an entrepreneur who has both succeeded and failed in starting multiple businesses.

Entrepreneur 58

Entrepreneur Ideas Pricing Customer 58

InfoChachkie

MARCH 4, 2013

Entrepreneurs can learn a great deal from the manner in which Pink Floyd created DSOTM. Unfortunately, successful musicians seldom have the luxury of market testing their subsequent albums. Entrepreneurs should always err on the side of long-term gain. This audience feedback allowed the band to iteratively modify their creation.

Startup 269

Startup Cloud Computing RSS Writing 269

Startup Professionals Musings

JULY 13, 2019

New entrepreneurs are always looking for a shortcut in getting their venture story and plan across to investors, and closing on the funding they need. The canvas is a visual chart with elements describing your value proposition, structure, finances, and customers, to help companies identify and align business activities. Key partners.

Activity 100

Activity Customer Custom Resource 100

Startup Professionals Musings

FEBRUARY 24, 2011

Every startup lucky enough to get some traction gets to the point where they decide to hire some “regular employees” for sales, marketing, and administrative tasks. What they should be doing is hiring only “entrepreneurs,” meaning people who think and act as if this is their own business. Again, you get what you demand and reward.

Entrepreneur 100

Entrepreneur Startup Training Sales 100

Berkonomics

MARCH 15, 2012

In the creation of a new enterprise, there are five principal risks to be addressed by the entrepreneur. So it is important for the entrepreneur to identify, address and mitigate each of these in order to increase valuation and decrease the risk of ultimate loss of the business. Second: Market risk.

Outsource Development 200

Outsource Development Ideas Resource Patents 200

Both Sides of the Table

JUNE 13, 2013

Like most startup entrepreneurs, when I began my first company in 1999 I had no formal sales experience. It’s what I call “ the evangelical phase ” of a company in which you’re out trying to persuade customers that a product you’ve designed is going to meet their needs better than other solutions on the market. question in sales.

Sales 393

Sales Startup Resource Customer 393

Startup Professionals Musings

FEBRUARY 27, 2019

Yet I find that few of today’s workers realize that succeeding as a freelancer requires a whole new focus on “marketing” yourself. In addition, like an entrepreneur with a new business, you have to factor in all the indirect costs previously covered by employers, including training, health care, and time off for vacations.

Startup 98

Startup Outsource Development Competition Social Media 98

Startup Professionals Musings

JULY 21, 2019

Every startup lucky enough to get some traction gets to the point where they decide to hire some “regular employees” for sales, marketing, and administrative tasks. What they should be doing is hiring only “entrepreneurs,” meaning people who think and act as if this is their own business. Again, you get what you demand and reward.

Training 88

Training Sales Entrepreneur Technical Review 88

Startup Professionals Musings

JUNE 25, 2010

Every so often a promising entrepreneur seems to freeze in the oncoming headlights and gets run over by his competition. The company's market is the same. The Art and Science of Good Decisions ,” summarizes good decision making as: Identifying all reasonable actions. It's difficult to create a high-demand product by guessing.

Entrepreneur 87

Entrepreneur Ideas Research Demand 87

Startup Professionals Musings

NOVEMBER 23, 2019

Many entrepreneurs still don’t understand that building a business culture today of doing good, like helping people (society) and planet (sustainability), is also a key to maximizing profit. By adding to perceived value, a company attracts more sophisticated and demanding customers less expensively and more quickly.

Organization 128

Organization Startup Pricing Customer 128

Startup Professionals Musings

MARCH 20, 2019

Image via Jisc As an advisor to startups and entrepreneurs, I often hear the myth that all new businesses must start with a great idea. I believe the best entrepreneurs start by finding a large opportunity, and only then use good ideas to capitalize on that opportunity. Expand a narrow product offering to the mass-market.

Startup 90

Startup Ideas Examples Entrepreneur 90

socalTECH

JANUARY 28, 2019

If you think out the recent incident at Gatwick due to a huge disruption by a drone, were able to identify and mitigate drones operating in that airspace. We allow you to immediately know when a drone is in an airspace, gain situational awareness, identify whether it is friend or foe, why it is in that airspace.

Startup 187

Startup Technical Review Technology Competition 187

Startup Professionals Musings

JULY 15, 2012

Customers pay for solutions, but there is no market for ideas. My reaction is, if there is no competition, then there is no market demand for your product, so why are you building it? This opens the market opportunity, you sell more, and people start to use it in different ways. Take a luxury and make it a commodity.

Entrepreneur 102

Entrepreneur Ideas Competition Startup 102

Startup Professionals Musings

DECEMBER 29, 2019

If you are like most entrepreneurs I know, there just aren’t enough hours in a day to get all your own work done, as well as run the many one-hour meetings each team member seems to demand for decisions and mentoring. But it only works if you observe the following principles: Never hide from your team.

Mentor 124

Mentor Technical Review Coach Slides 124

Startup Professionals Musings

OCTOBER 22, 2017

Serious entrepreneurs know that, but too many “wannabes” still fall for that elusive get-rich-quick scheme with no risk. As an active angel investor, I still hear entrepreneurs asserting large opportunities with minimal risk and no competition. My conclusion either way is that they have no market, or haven’t looked. Operational.

Entrepreneur 68

Entrepreneur Marketing Customer Custom 68