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6 Metrics On How Well Your Business Is Driving Demand

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. The fuel for any good demand generation program is relevant, buyer-centric content. Demand generation revenue performance.

Metrics 102
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A Bigger Truth About Restaurant Food Delivery

Both Sides of the Table

I think that’s a largely flawed fight to be picking and of all the uses of Senator Klobuchar’s I could think of some much more productive fights to be having. It was only about 10–15% of their actual total revenue per month so for many it wasn’t a battle worth fighting?—?they You lose the ability to up-sell and cross-sell products.

SaaS 242
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Should Startups Care About Profitability?

Both Sides of the Table

They actually lost about $175 million in cash in that quarter, FWIW. I know this seems obvious but I promise you that even smart people forget this when talking about profitability. Is it one product line or multiple? See appendix if you want to know more on this.) You need to understand the “quality” of the revenue.

Startup 227
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Nothing negative about Positive Food’s meal expansion plan after $7M investment

TechCrunch LA

In January 2020, the company was in discussions with Whole Foods about launching a pilot of its meals in a few stores. Positive Food’s vertical integration technology is mainly done in-house, including production and a cold-chain logistics network. However, there was a silver lining for Positive Food.

Invest 175
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Every New Venture Needs A Product And A Business Plan

Startup Professionals Musings

Most technical entrepreneurs I know demand the discipline of a product specification or plan, and then assume that their great product will drive a great business. Serious investors, on the other hand, look for a professional business plan or summary first, and hardly ever look at the product plan.

Product 112
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Demand Media Expands Content Offerings

socalTECH

Santa Monica-based Demand Media said today that it is expanding its offerings in the content area, with an expansion of its Content Solution offerings. According to Demand Media, the expansion includes new content formats and enhanced "publishing and distribution strategies." READ MORE>>.

Demand 138
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Startups have about $1 trillion worth of reasons to love the Biden infrastructure plan

TechCrunch LA

The sweeping infrastructure package put forward today by President Joe Biden comes with a price tag of roughly $2 trillion (and hefty tax hikes) but gives startups and the broader tech industry about $1 trillion worth of reasons to support it. What excites me about this space is that there’s so much low-hanging fruit.

Startup 229