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6 Metrics On How Well Your Business Is Driving Demand

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. The fuel for any good demand generation program is relevant, buyer-centric content. Demand generation revenue performance.

Metrics 102
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8 Unpublicized Strategies From Serious Entrepreneurs

Startup Professionals Musings

The message I hear publicly from most entrepreneurs is that you have to think outside the box and take big risks to ever beat the odds and be among the less than ten percent that experience real success. Serious entrepreneurs will privately admit the business is first, and the family second. All risks are not the same.

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Every New Venture Needs A Product And A Business Plan

Startup Professionals Musings

Most technical entrepreneurs I know demand the discipline of a product specification or plan, and then assume that their great product will drive a great business. Serious investors, on the other hand, look for a professional business plan or summary first, and hardly ever look at the product plan.

Product 112
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6 Success Mistakes Often Made By Serial Entrepreneurs

Startup Professionals Musings

Here are some key insights that I and others have collected for mature company leaders, as well as serial entrepreneurs. Innovative product and process solutions are only temporary, as they quickly become a commodity in the minds of customers and competitors. Capitalize on a continuing market demand trend.

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5 Personal Motivation Mindsets Of Born Entrepreneurs

Startup Professionals Musings

As a startup advisor, I see many aspiring entrepreneurs whose primary motivation seems to be to work part time, or get rich quick, or avoid anyone else telling them what to do. Yet, for those with more realistic expectations and the right motivation, the entrepreneur lifestyle can be the dream life you envisioned. Marty Zwilling.

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Caltech Entrepreneurs Forum - Transportation

SoCal Tech Calendar

Saturday, November 16, 2019 -- Caltech Entrepreneurs Forum - Transportation. The ways that people and products move around cities worldwide are rapidly changing. Emerging Opportunities in Urban Mobility and the Business Models It Will Enable.

CalTech 100
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10 Entrepreneur Myths That Need Not Dilute Your Focus

Startup Professionals Musings

Most of you aspiring entrepreneurs probably have long searched for that special idea that will catapult you and your startup to success. True entrepreneurs are born, not made. It’s true that some people are natural risk-takers, but these often do not make the best entrepreneurs. Every inventor is an entrepreneur by default.