socalTECH

APRIL 16, 2019

According to the two, the availability of those tools will allow sales and marketing teams to make decisions about the right level of resources to allocate to sales territories, sales enablement, and demand generation efforts.

Research 133

Research Marketing Santa Barbara Sales 133

Berkonomics

NOVEMBER 24, 2022

Well, even though that acquisition is still playing itself out on the field of battle, it appears quite clear that the new parent has directed its new subsidiary to abandon the lower end of the market and focus upon the larger sales, corporate customers, and major brands. Opportunity can come when least expected.

Resource 156

Resource Competition Examples Customer 156

Berkonomics

MAY 25, 2017

Assign one of our corporate employees to support sales and installation efforts by all distributors. Seed demand in each new territory with at least two corporate marketing events in partnership with each distributor. Train and transfer technology to each new distributor within 90 days of signing.

Resource 243

Resource Training Sales Demand 243

Berkonomics

MAY 3, 2018

Many executives and managers have made the mistake of using the financial and sales forecast to plan and execute hiring of new employees – so that they could be trained and up to speed when the demand arrives. Well, you may not be alone. The balance between preparedness and cost.

Training 226

Training Layoffs Demand Resource 226

TechCrunch LA

APRIL 23, 2020

All of that charging infrastructure and grid upgrades are in part designed to help meet the increased power demands that the proposal expects to bring onto the grid through another $25 billion in government funding for electric vehicles of all types. There’s $25 billion in money set aside for public transit and $12.5

Southern California 261

Southern California Los Angeles Rosemead Incubator 261

Startup Professionals Musings

FEBRUARY 6, 2021

I see entrepreneurs every day who are trying to change the world with a new idea, and startups that are trying to survive their hyper-growth phase by changing processes to meet demand. Deliverables and the resources you have to achieve them are two sides of the same equation. Just because Google sales hit $1.5

Startup 155

Startup Resource Metrics Technical Review 155

Berkonomics

NOVEMBER 11, 2021

Venture capitalists sometimes make an error in directing their portfolio company CEOs to push resources to the limit and scale the business to immense size quickly, all to seize market share. Experienced CEOs often make it a habit to scale because of demand, reducing risk and mating cost to growth in revenues.

Venture Capital 156

Venture Capital Social Media Invest Marketing 156

Startup Professionals Musings

DECEMBER 16, 2022

Burnout occurs for many when your job demands are too many, the hours are too long, and the resources to handle them are too few. To survive, you must focus on recovery and resiliency, strive to achieve a balance between resources and demands, and set clear boundaries between work and non-work.

Coach 120

Coach Organization Demand Resource 120

Berkonomics

NOVEMBER 12, 2015

If you as a supplier have plenty of spare resources available, you might temporarily get away with adding “fast” to both of the other two attributes of good and cheap. If it becomes a part of your long term sales message, there is risk that you will set expectations you cannot achieve. Email readers, continue here…] But beware.

Resource 120

Resource Sales Pricing Demand 120

Startup Professionals Musings

APRIL 11, 2022

Popular revenue models today include recurring subscription charges, licensing, as well the traditional sale or lease model. Key resources. Investors will demand clear channel definitions. Every partner has their own set of activities and required resources. Free” is not an attractive revenue model to investors.

Funding 133

Funding Activity Customer Custom 133

TechCrunch LA

MAY 3, 2022

Obviously, there’s a huge demand for it, and it shouldn’t be this difficult to access high-quality convenient hair solutions.”. However, although they are providing such significant value, a lot of them operate with limited funding and resources, which ultimately affects the customer experience.

Tool 179

Tool Customer Custom Marketing 179

Startup Professionals Musings

JANUARY 29, 2021

Every one of you business leaders I know struggles with the competing demands of finding and keeping employees motivated and satisfied, versus building and enforcing a set of repeatable processes that work. Un-motivated people are also a huge drain on all resources. Only people can look ahead and prepare for the future.

Satisfaction 154

Satisfaction Demand Resource Competition 154

Tech.Co

FEBRUARY 19, 2021

But, with Amazon's money and resources, it's likely that Selz would be able to significantly grow its offering. However, since Amazon closed the platform in 2015, online shopping has exploded and the coronavirus pandemic has amped-up the demand for essential (and non-essential) online shopping. Physical Product Sales.

News 136

News Acquisition Platform Sales 136

Startup Professionals Musings

OCTOBER 23, 2021

This is not just sales traction, but a proper balance between resources, product, and customers. Today’s ultracompetitive global environment demands that you make alliances early. Too many early-stage companies are so desperate for customers that they operate in a frantic and random sales mode.

Education 151

Education Customer Custom Sales 151

Startup Professionals Musings

MAY 1, 2022

On the marketing side of the equation, there are so many “marketing gurus” and “marketing resources” out there, the real challenge for most of us is to sort out the basic do’s and the don’ts that apply to startups. Craft a no-follow-up sales letter, after you have positioned yourself as the right expert, with powerful testimonials.

Marketing 141

Marketing Startup Social Media Technical Review 141

Startup Professionals Musings

MARCH 3, 2023

Most technical entrepreneurs I know demand the discipline of a product specification or plan, and then assume that their great product will drive a great business. Each of these activities should have associated costs and resource requirements. Executives, marketing & sales, financial projections, and funding.

Product 112

Product Summary Activity Entrepreneur 112

Berkonomics

OCTOBER 13, 2016

Well, even though that acquisition is still playing itself out on the field of battle, it appears quite clear that the new parent has directed its new subsidiary to abandon the lower end of the market and focus upon the larger sales, corporate customers, and major brands.

Resource 120

Resource Competition Examples Customer 120

Startup Professionals Musings

JUNE 25, 2021

There are lots of resources available for that question, including the Internet and mentors like me. As an example of a good resource, I enjoyed the classic book, “ Idea To Invention ,” by Patricia Nolan-Brown, that does a great job on the key steps. File at least a provisional patent and one or more trademarks.

Ideas 136

Ideas Entrepreneur Mentor Resource 136

Both Sides of the Table

MAY 13, 2018

The most important advice I could give you before you set out in fund raising mode is to understand that fund-raising a sales & marketing process and needs to be managed. Somehow many first-time founders equate “sales” with something that is beneath them. In sales there are also three rules: Qualify, qualify, qualify.

Venture Capital 332

Venture Capital Funding Startup Sales 332

Startup Professionals Musings

MARCH 30, 2022

I believe these same mindsets are equally applicable to the entrepreneurs I mentor, and all of you small business leaders, so I offer you my summary of the authors’ conclusions, paraphrased here, with my own insights: Be bold in vision, strategy, and resource allocation. Get organization alignment through culture and talent.

Template 109

Template Demand Social Media Summary 109

Startup Professionals Musings

NOVEMBER 23, 2018

The status quo trap is set when things have gone well for a while, and you are too busy to look ahead to see what’s around the corner, or commit time and resources into developing the next generation of innovative ideas. Then when market demand slows, you are not able to react in time. Tackle a new market or technology you don’t know.

Resource 82

Resource Netflix Demand Examples 82

Startup Professionals Musings

SEPTEMBER 19, 2021

Without the feedback, no change in the demand space will be noted. They are your greatest resource for generating new apostles and a cultural advantage. The result is higher repeat purchases and sales without promotion. People still judge a book by its cover. Consumers shop with their eyes, just like they eat with their eyes.

Company 152

Company Companies Startup Customer 152

Both Sides of the Table

JUNE 17, 2017

To grow faster businesses need resources in today to fund growth that may not come for 6 months to a year. The most obvious way to explain this is with sales people. COGS” represents the amount that each sale costs you. If there was strong market demand for their product then this investment might pay off handsomely.

Startup 227

Startup Venture Capital Sales Course 227

Both Sides of the Table

MARCH 30, 2011

It’s not clear that there was big customer demand for some of these products yet entrepreneurs were egged on by VCs to “take the money&# and try and push the market. Facebook, Google) to a large market opportunity then you had better have enough resources to compete. It seemed to be purely speculative. What did he know?

Development Team Review 374

Development Team Review Technical Review Startup Resource 374

Startup Professionals Musings

JULY 24, 2020

Today’s customers demand to be more than satisfied with your price to be loyal. They are your greatest resource for generating brand loyalty in your customers. Customers become bored or immune to constant harping on your latest incremental change, special sales, and internal changes.

Customer 136

Customer Custom Social Media Startup 136

Startup Professionals Musings

JULY 13, 2019

Popular revenue models today include recurring subscription charges, licensing, as well the traditional sale or lease model. Key resources. Investors will demand clear channel definitions. Every partner has their own set of activities and required resources. Free” is not an attractive revenue model to investors.

Activity 100

Activity Customer Custom Resource 100

Both Sides of the Table

SEPTEMBER 16, 2009

It soaked up all of our development resources and didn’t allow us to focus on what we felt our company strategy was. I watched the first two of these customers consume significant portions of our internal programming resources. The needs are too different as are the sales channels and marketing messages.

Startup 389

Startup Customer Custom Resource 389

Startup Professionals Musings

DECEMBER 17, 2022

Thus even if unit sales keep increasing, revenues can lag due to the need for lower prices as the mainstream market takes over. An expanding customer base demands better support. Serving a growing customer base – with a great customer experience – requires more time and dedicated resources.

Startup 106

Startup Pricing Cloud Computing Customer 106

Startup Professionals Musings

MARCH 3, 2021

Every startup demands logical changes along the way. Most entrepreneurs underestimate the resource and time requirements for scaling, and overestimate their own range of capabilities. Equity investors realize that they won’t see any real return until an exit occurs, such as a sale, merger, or IPO.

Entrepreneur 162

Entrepreneur Social Media Examples Metrics 162

Startup Professionals Musings

MAY 31, 2020

Most technical entrepreneurs I know demand the discipline of a product specification or plan, and then assume that their great product will drive a great business. Each of these activities should have associated costs and resource requirements. Executives, marketing & sales, financial projections, and funding.

Entrepreneur 124

Entrepreneur Startup Summary Product 124

Startup Professionals Musings

APRIL 28, 2021

No matter how passionately you believe that everyone needs one, and positive feedback from friends and early adopters (false positives), before you invest in scaling the business, make sure you set and meet good metrics in cost of customer acquisition, recurring sales, and margin. Gather your resources before scaling the business.

Technical Review 131

Technical Review Case Study Mentor Software Review 131

InfoChachkie

NOVEMBER 5, 2012

Despite these abundant resources, the team's ineffectiveness was reflected by the company's dismal 11% market share. The team failed to understand that marketing's primary role at a startup is to drive sales. the VP of Sales the richest person in the company. Steve's first question was, “Who are our customers?"

Marketing 271

Marketing Startup Sales Customer 271

Both Sides of the Table

JUNE 22, 2018

I fought with landlords (when the real estate market crashed), venture debt providers (who wouldn’t take a hair cut when everybody else had to), the board (over compensation), our competitors (over everything) and any service provider who didn’t live up to our perceived contract (recruiters, accountants, sales lead companies, web hosting companies).

Startup 199

Startup Writing Demand Equity 199

Berkonomics

DECEMBER 30, 2009

Assign one corporate employee to support sales and installation efforts by all distributors. Seed demand in each new territory with at least two corporate marketing events in partnership with each distributor. Train and transfer technology to each new distributor within 90 days of signing. But it is not written in stone.

Resource 149

Resource Sales Training Demand 149

Startup Professionals Musings

JANUARY 6, 2019

This is not just sales traction, but a proper balance between resources, product, and customers. Today’s ultracompetitive global environment demands that you make alliances early. Too many early-stage companies are so desperate for customers that they operate in a frantic and random sales mode.

Startup 97

Startup Education Customer Custom 97

Startup Professionals Musings

NOVEMBER 4, 2019

There are lots of resources available for the challenge of that activity, including the Internet and mentors like me. I suggest you use social media, blogging, crowdfunding, or documented research to quantify a real demand from people who can afford it, and don’t have a better alternative already out there.

Ideas 94

Ideas Slides Technical Review Patents 94

socalTECH

JANUARY 18, 2011

We caught up with Julie Schoenfeld , the firm's CEO, to hear about how the firm's offerings have evolved, an interesting comparison of the firm's software to what Demand Media is doing, and what this new funding will go towards. It's some of the kinds of things Demand Media does, except, for the newsroom. Congrats on funding.

Marketing 232

Marketing Funding Content Writing 232