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Viral Marketing And Word-of-Mouth Require Investment

Startup Professionals Musings

The founder explains that the product is so “buzz-worthy” that usage will spread rapidly through word-of-mouth only, meaning people loving it and recommending it to their friends. Viral marketing is a deliberate marketing action, designed to grow attention at a compound rate, without further stimulus, by word-of-mouth.

Marketing 107
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Creating a Responsive Web Design for Business Development

Tech Zulu Event

One of the best ways for increase in business development is to create a more responsive web design. This can help people to spend more time on your website, especially if they can have more fun and a more pleasant experience with your product through your website. Using a Responsive Sizing Design. Making it Faster.

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Why Meg Whitman is Betting on Quibi as“The Da Vinci Code of Content”

Both Sides of the Table

Sometimes that’s venture capital generally (like last year’s conversation with Reid Hoffman ) and sometimes it’s in a space where I’ve invested (like mobility and city innovation with Bird’s Travis VanderZanden , one of our portfolio founders.) We would argue that our movies are world-class movies, just designed entirely for mobile.”

Content 244
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10 Key Business Plan Elements Not In A Product Spec

Startup Professionals Musings

For the rest of us, we need a business plan, as well as a product plan. Some of you may be convinced that your product specification communicates the product message even better than a business plan, so why be redundant? Professional investors and even customers invest in people, rather than just a product.

Product 169
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Why I Invested in Gogii (textPlus) – My First Ever Later Stage Deal

Both Sides of the Table

I invested in LA-based Gogii , one of the fastest growing, most exciting mobile social networking companies you’ve never heard of and maker of a product called textPlus. I only recently invested and I only got here through persistence. The opportunity came up to invest in this one and I pounced. More on that later.

Gogii 310
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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

The idea actually came to him from the Yellow Pages business. He took out an ad in the Yellow Pages (it was the early 80′s, pre Internet), which cost him $1,000 / month for a half-page ad. So the Yellow Page business was always “pay for placement.&#. If it worked in the Yellow Pages, why not on the Internet?

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10 Preparation Steps to Win an Angel Investment

Startup Professionals Musings

Build a prototype product. A conundrum for many frustrated entrepreneurs is that they need money from investors to design and build a prototype product, yet most angel investors expect to see at least a prototype before they invest. Prepare an investment-grade business plan. Close at least one initial customer.

Invest 99