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Design for the Novice, Configure for the Pro

Both Sides of the Table

I’ve had a long-standing rule of thumb in product design, which I call “design for the novice, configure for the pro.&# I started saying this back in 2001/02, long before the era of Web 2.0, lean startups or even the advent of AJAX. We built in too many clicks, too many features, too many distractions.

Design 325
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Product Design for Iterative Processes

Both Sides of the Table

I recently wrote a post about design simplicity where I encouraged technology design teams to think about “designing for the novice, configuring for the pro&# users. At my first startup, we built a feature for creating project tasks. Each meeting generated hundreds of action items to be followed up on.

Design 284
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Should Startups Announce Their Funding?

Both Sides of the Table

Understanding “The Funding Angle” I sit at enough board meetings to hear conflicting advice given to entrepreneurs about how to handle PR and announcements at startups. In stead of doing my typical big long post with 10 PR tips (like I did there), I’m going to break them up into individual (I hope more digestible) chunks.

Startup 355
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How to Avoid a Common Product Mistake Many Teams Make

Both Sides of the Table

I’ve been involved with technology product design in one form or another for nearly 25 years and seen one mistake consistently repeated. ” Most technologists design for themselves and then test with uncorrelated user groups only months after product launch – if ever. Design for the Novice, Configure for the Pro.

Product 408
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A Seriously Great Story and Why We Funded Them

Both Sides of the Table

Andrew & Petri posed a question to me, “If Walt Disney were starting his company today, what kind of company would he build? They had all of their character development started (they showed up mock-ups) and the basic gameplay for Game 1 was through through (but not yet built).

Funding 373
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How to Solve the Biggest Frustration Marketers Have With Social

Both Sides of the Table

And of course you could add up impressions by counting your the followers of everybody who had retweeted plus your own. Understanding what lights up actions from your social campaigns and earned media is the key to improving future performance. Here’s a screen shot of my home page on awe.sm. Startup Advice'

Marketing 307
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Why Early-Stage VCs Should Be Careful About Intros from Bankers

Both Sides of the Table

I’m not saying that lawyers were my screening process – simply that they knew about deals early on and they had voted with their time and pocketbooks so I knew I had a degree of filtering. start-ups are overvalued. Well, it’s not because the good start-ups look bad; it’s because the bad start-ups look good!

Startup 361