Startup Professionals Musings

NOVEMBER 14, 2020

These days, building a new business is all about visibility and marketing, no matter how great or innovative a solution you bring to the table. In fact, having one marketing guru on the team alone won’t get you very far. The most effective teams, through sharing and common interests, develop leaders at all levels. Give credit.

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TechEmpower

MARCH 4, 2024

TechEmpower has been instrumental in developing chatbots like these, utilizing generative AI to sift through internal documents and user manuals, enabling them to provide precise answers to customer service questions. It also facilitates rapid prototyping, allowing for quicker iterations and thus shorter development cycles.

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socalTECH

OCTOBER 9, 2020

San Diego-based sales enablement and marketing software developer Seismic said this week that it has named a new Chief Product Officer. Seismic said it has named Krish Mantipragada as its new Chief Product Officer, joining the company from Medallia, where he also was Chief Product Officer and an Executive Vice President.

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socalTECH

MARCH 19, 2019

San Diego-based TuSimple , a startup which is developing camera and vision systems for the self-driving truck market, announced on Tuesday that it has launched a new vision system which it hopes to deploy into self-driving truck fleets. The company says its is operating self-driving trucks out of Tucson, Arizona. READ MORE>>.

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TechCrunch LA

FEBRUARY 11, 2020

Hyundai Motor Group said it will jointly develop an electric vehicle platform with Los Angeles-based startup Canoo, the latest startup tapped by the automaker as part of an $87 billion push to invest in electrification and other future technologies. Canoo said it will provide engineering services to develop the electric platform.

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TechCrunch LA

JULY 19, 2022

More people are focused on the beginning of the product lifecycle; very few are focused at the end.”. The end of the product lifecycle is where Murthy and Kaplan feel Ghost has “an enormous opportunity to help people be more efficient in that process,” Murthy added. Ghost is not alone in developing technology focused on inventory.

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socalTECH

MAY 15, 2018

Buena Park-based Rael , a developer of feminine hygiene products, has raised $2.1M The funding came from SoftBank Ventures Korea and Thrive Market Ventures. in a "pre-series A" funding, the company disclosed on Tuesday. Thrive made its very first investment in March, in organic snacks marker Square Organics. READ MORE>>.

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Startup Professionals Musings

MARCH 3, 2023

Most technical entrepreneurs I know demand the discipline of a product specification or plan, and then assume that their great product will drive a great business. Serious investors, on the other hand, look for a professional business plan or summary first, and hardly ever look at the product plan.

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socalTECH

FEBRUARY 2, 2022

Irvine-based Kajabi, which develops online tools that helps entrepreneurs and creators with marketing and selling their products and services, says it has tapped Sean Kim, the former Head of Product at TikTok as its new President and Chief Product Officer.

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SoCal Tech Calendar

MAY 2, 2019

Wednesday, May 8, 2019 -- Customer Discovery and Product Market Fit with Eric P. This talk will cover the preliminary market research work of Customer Discovery, that is to discover who would most value your proposed new product. Rose, NPDP, MBA. Precellerator. See [link] (more)

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socalTECH

JULY 2, 2020

Hollywood-based Klio Studio , a new startup, said this week that it has launched a new, cloud-based production management solution aimed at the film, television, and commercial production market. Lunson--a former US Navy officer, talk show host, and film producer--said the tool starts at $11.99 READ MORE>>.

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socalTECH

NOVEMBER 19, 2019

San Diego-based 5G device maker Inseego said this morning that it has named Adam Gould as Senior Vice President, Product Management, IoT & Mobile solutions. Gould was most recently CEO of QuantalRF, a developer of low-power, high sensitivity RF technology. READ MORE>>.

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Startup Professionals Musings

JANUARY 22, 2023

Yet many of you are telling me that we are all missing big opportunities by not recognizing the unique challenges faced by startups in developing countries , where infrastructure is lacking, and talent is not so concentrated. Target a global market rather than a local from day one. Assemble a distributed A-team from top world talent.

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socalTECH

JUNE 9, 2021

Irvine-based battery developer Enevate announced on Tuesday that it has inked a new, production licensing agreement, with EnerTech International. According to the company, EnerTech International will commercialize its battery technology in the transportation, mobility, and reserve power markets.

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Startup Professionals Musings

DECEMBER 5, 2021

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Develop viral content.

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Berkonomics

OCTOBER 5, 2023

Since this number is budgeted and pre-authorized, managers tend to focus upon other things such as sales, marketing and product development issues. Ignoring the cost of product for a moment to make a point, saving a month’s fixed overhead by making processes more efficient, could easily double profits for the year.

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socalTECH

SEPTEMBER 27, 2021

El Segundo-based Beyond Meat, the developer of plant-based meat products, is expanding availability of its Beyond Chicken Tenders beyond restaurants, and into retail markets, the company said this morning.

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Startup Professionals Musings

SEPTEMBER 22, 2022

Great marketing is required to generate revenue and grow every business, especially new businesses which have no brand recognition nor loyal customer base. I also look for a commensurate portion of the plan describing the specific innovative marketing deliverables, beyond the traditional marketing items.

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socalTECH

MAY 10, 2021

Santa Barbara-based property management software developer Yardi says it has launched a new product in the United Kingdom. According to Yardi, it has launched Yardi Breeze Premier for the UK property market, providing property management and accounting to small and medium-sized real estate landlords and property agencies.

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socalTECH

MARCH 26, 2021

says it is taking aim at the hydrogen separation market, with the developments of its own advanced polymer membrane technology. A new, Camarillo-based startup, H24US Corp., The self-funded company is led by President Mike Rocke.

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Startup Professionals Musings

MAY 15, 2020

As an angel investor, I see plenty of startups focusing on building an innovative product, but I’m looking for the few who are also leading with an exponential growth strategy, to put them in the category of the next Amazon or Google. Let your highly motivated customers be your best marketing advocates for new customers.

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Startup Professionals Musings

OCTOBER 21, 2022

One of the quickest ways to become an entrepreneur these days is to develop and publish a smartphone app. According to Tim Cook at Apple, there are over 34 million registered developers in 2022. Commoditize complementary products. Above all, don’t forget to develop a comprehensive marketing and promotion strategy.

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Startup Professionals Musings

APRIL 13, 2015

Angel investors and venture capitalists are looking for startups with real products and a proven business model, ready to scale. Yet I still get too many business plans that clearly are looking for money to do research and development (R&D) on a new and unproven technology. Commercial product prototypes.

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SoCal CTO

DECEMBER 19, 2012

I was talking with an early-stage founder who has a product vision and wants to get it built. He wanted to get input from me on what he's doing, and he wants to begin to ask developers what it would take to build his product. Me : Product definition, use cases, feature list, wireframes, comps, really whatever you have.

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Startup Professionals Musings

MAY 1, 2022

Marketing is everything these days. Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Don’t fall into the marketing-speak trap. How many customers will have any idea what this means to them?

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socalTECH

DECEMBER 9, 2021

Los Angeles-based startup, Nanotech Energy, is pitching customized, non-flammable Lithium-ion battery packs, saying it plans to deliver its products by Q4 of 2022. The company said it is developing graphene-based batteries and pouch cell battery packs, which it says can be used to power electric vehicles, bikes and scooters.

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Startup Professionals Musings

FEBRUARY 19, 2023

The common reason given is that this prevents any competitor from stealing their idea and beating them to market. Before you finalize the product is the best time to talk about it and see if you can get some buzz started. Evaluate customer response prior to development. Demonstrate a minimum viable product (MVP).

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socalTECH

MARCH 28, 2016

Irvine-based Spireon , a developer of telematics products for vehicle and fleet tracking, said late last week that it has launched a new GPS vehicle tracking system, specificdally aimed at the subprime auto financing market.

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Startup Professionals Musings

JANUARY 13, 2021

As a business adviser, I often see entrepreneurs practicing what Tom Peters calls the “ ready-fire-aim ” go-to-market strategy to their detriment. Yet even I have been known to recommend that approach, in cases where you have a highly innovative product, speed is of the essence, and no clear existing market is available.

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Startup Professionals Musings

OCTOBER 10, 2021

Unfortunately, for most solution markets, early adopters represent only 10 to 15 percent of the total opportunity, so it’s easy to get mislead on the real requirements of mainstream customers. The good news is that early adopters are never reluctant to sign up as beta customers and will provide you early feedback on product quality.

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socalTECH

NOVEMBER 26, 2012

Thousand Oaks-based Ceres , the developer of seeds for the energy and biofuels industry, said today that its Brazilian subsidiary, Ceres Sementes do Brasil Ltda., is in a deal with Syngenta to develop sweet sorghum-based products to power Brazil's ethanol mills.

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socalTECH

NOVEMBER 28, 2017

San Diego-based Taoglas , the developer of communications antenna technology and products, said this morning that it has named Landon Garner as its new Chief Marketing Officer (CMO). Taoglas said Garner will be responsible for brand communications, product strategy and marketing, and demand generation.

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TechCrunch LA

SEPTEMBER 7, 2021

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. They also have a very smart and efficient approach to creative development that was critical to helping us scale,” she wrote. (If Why do you think that performance marketing is the right fit for DTC?

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socalTECH

NOVEMBER 7, 2013

Santa Monica-based Convertro , the developer of marketing attribution software led by serial entrepreneur Jeff Zwelling, has rolled out a new product, which it says helps marketers measure the return on investment from printed catalogs. convetro user conversion analytics software marketing catalog' READ MORE>>.

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Startup Professionals Musings

JANUARY 29, 2022

I know entrepreneurs who have suffered from premature execution often associated with the ready-fire-aim quick-to-market approach. If your product is highly innovative, and speed to market is critical, you won’t get it right the first time anyway, no matter how cautiously you plan. But Lonnie L.

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Startup Professionals Musings

AUGUST 14, 2020

Many entrepreneurs are so enamored with their product vision that they believe their own hype, and are convinced that the market for their solution is so huge that no one will ask them for independent market research data. Explore municipal development resources. Conduct your own customized market research.

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Startup Professionals Musings

JUNE 26, 2020

For the rest of us, we need a business plan, as well as a product plan. Some of you may be convinced that your product specification communicates the product message even better than a business plan, so why be redundant? Quantify the market opportunity in business terms. You need both to survive.

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