Both Sides of the Table

JUNE 27, 2011

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). It means avoiding drinking too much at cocktail parties with other tech people and bragging about your plans.

Marketing 380

Marketing Startup Press Technical Advisors 380

InfoChachkie

JULY 23, 2012

I recently spoke with Brad about his approach to guerilla marketing and how he instills eclectic marketing tactics in Foundry Group’s portfolio companies. In particular, Brad was impressed that, “Trada…educated people on how SEM works…and they were incredibly inclusive.

Marketing 233

Marketing Blogging Startup Venture Capital 233

Both Sides of the Table

APRIL 4, 2011

And given your stage of development you sure better at least know what your goal is. And if you’re not meeting as a team to discuss these metrics and have a regular debate about how you’re doing and what needs to change then I can assure you that you’ll never reach your destination. Here are some measurements I think about.

Metrics 346

Metrics Startup SEO Custom 346

Startup Professionals Musings

FEBRUARY 25, 2017

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. Develop viral content. This means spending more money on search marketing (SEM) to make it look like the buzz is working. In addition, special offers and competition prizes may be required.

Marketing 67

Marketing SEM Startup Blogging 67

Both Sides of the Table

APRIL 26, 2016

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. If you can’t raise — you’re dead. End of story.

Metrics 150

Metrics Startup SaaS Course 150

Startup Professionals Musings

AUGUST 11, 2013

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. Develop viral content. This means spending more money on search marketing (SEM) to make it look like the buzz is working. Here are three elements of most viral marketing campaigns: Hire brand evangelists.

Marketing 99

Marketing Entrepreneur Startup SEM 99

InfoChachkie

OCTOBER 13, 2009

For children with a proclivity toward business, a newspaper route provided an invaluable opportunity to develop the following entrepreneurial skills: Punctuality – Newspapers had to be delivered on time, irrespective of the weather, the fact that Sunday papers can weigh several pounds each or the requirement to wake up at the crack of dawn.

Web 2.0 222

Web 2.0 Web Sales Outsource Development 222

socalTECH

AUGUST 16, 2013

Talk about Luxury Link? We grew our SEM and improved our ROI. The other important and exciting development is we''re introducing our brand to a new, younger group of visitors. We''re really about connecting the right demographic with interesting luxury and cool properties, and a moving vacation experience.

Pricing 256

Pricing Sites Marketing SEM 256

Startup Professionals Musings

JULY 13, 2012

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. Develop viral content. This means spending more money on search marketing (SEM) to make it look like the buzz is working. Here are three elements of most viral marketing campaigns: Hire brand evangelists.

Marketing 95

Marketing Startup SEM Blogging 95

Startup Professionals Musings

JUNE 18, 2012

Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Skip the IT consultants and build an entry website yourself to save $50K. Sales and marketing costs.

Startup 102

Startup Search Engine Optimization SEM Social Network 102

Tech Zulu Event

APRIL 24, 2013

For about 50 years, (…cough M) Ad Men, or marketing and sales individuals, have been the kings of organizational hierarchy … and then came the Internet of things and engineers took over the throne. He and his team didn’t stop there… they dug into SEM and affiliates among other practices in their toolkits. About Richie Hecker.

Hulu 111

Hulu Startup Social Media Organization 111

Startup Professionals Musings

MARCH 21, 2011

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. Develop viral content. This means spending more money on search marketing (SEM) to make it look like the buzz is working. Here are three elements of most viral marketing campaigns: Hire brand evangelists.

Marketing 90

Marketing Startup SEM Blogging 90

Startup Professionals Musings

FEBRUARY 15, 2011

Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Skip the IT consultants and build an entry website yourself to save $50K. Sales and marketing costs.

Entrepreneur 94

Entrepreneur Startup Search Engine Optimization SEM 94

InfoChachkie

DECEMBER 2, 2009

However, Search Engine Management (SEM) is not a “set and forget” exercise. You must apply dedicated resources to your SEM efforts, either in-house or via a trusted third-party partner, in order to maximize customers acquired from this channel. You can learn more about his experiences at johngreathouse.com _. —

Custom 164

Custom Customer Advertising SEM 164

Startup Professionals Musings

MARCH 26, 2010

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. Develop viral content. This means spending more money on search marketing (SEM) to make it look like the buzz is working. Here are three elements of most viral marketing campaigns: Hire brand evangelists.

Marketing 56

Marketing SEM Blogging Design 56

Both Sides of the Table

MARCH 25, 2016

If you’re not even spending any time thinking about what your market could be you’re simply being lazy and unprepared. For all of the talk about Salesforce.com controlling the CRM market I’m told they still have less than 20% market share. Let me be very direct. Incumbent Strengths & Weaknesses.

Startup 150

Startup Marketing Study SEO 150

Startup Professionals Musings

FEBRUARY 13, 2010

Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Skip the IT consultants and build an entry website yourself to save $50K. Sales and marketing costs. Marty Zwilling.

Startup 50

Startup High Tech Search Engine Optimization SEM 50

Startup Professionals Musings

MARCH 23, 2013

There are many additional variables that the inexperienced marketer may not even think to consider: competition and positioning strategies, budgeting, match types, search and content syndication, and ad copy testing, as well developing the best ad wording and layouts. Advertising is all about getting the most results for the least cost.

Paid Search 90

Paid Search PPC Organization SEO 90

Both Sides of the Table

JULY 16, 2013

But if you want to be able to repeat your success on your next campaign you need to know more about how you drove those clicks: Which social platform were they published on? Or Likes – LIKES! Of course it’s valuable to know how many clicks you drive. Which followers drove your RTs that drove your clicks.

Marketing 307

Marketing Technical Review Startup Tool 307

Both Sides of the Table

MARCH 11, 2011

Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! So when he saw the browser it instantly dawned on him that this would be the greatest customer development tool ever. I totally agree.

Competition 350

Competition Idealab Product CitySearch 350

Both Sides of the Table

MAY 15, 2010

It’s always fun chatting with Jason because he’s knowledgeable about the market, quick on topics and pushes me to talk more about VC / entrepreneur issues. We’re staring to get the hang of how to divide the show up into talking about deals but also talking about issues for entrepreneurs during funding.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285