Both Sides of the Table

APRIL 4, 2011

It’s a very important concept for me because in a startup you are constantly under pressure and have way too many distractions. Commitment & urgency are key drivers of success in startup businesses. I was recently talking with a startup company who wanted me to try their product. How many adds came through organic SEO?

Metrics 346

Metrics Startup SEO Customer 346

Both Sides of the Table

MARCH 25, 2016

Many startup businesses – tech or otherwise – fail. Trying outrageous new things or even trying mundane things but in new ways but with extreme quality & innovation is what fuels the tech startup industry. But today I want to give you advice on how to decrease your odds of failure in a startup.

Startup 150

Startup Marketing Study SEO 150

Startup Professionals Musings

JULY 24, 2015

As the number of sites on the Internet floats around one billion, the challenge with every new startup is to be found and stand out. In this age of relationships, you, the entrepreneur, are a very important element of your new brand, and it’s never too early to start marketing the value of your expertise, insights and ideas.

Blogging 110

Blogging Startup Search Engine Optimization Social Media 110

Both Sides of the Table

JUNE 27, 2011

I made every textbook mistake at my first startup, which is why I believe I was much more effective at my second one. The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.).

Marketing 380

Marketing Startup Press Technical Advisors 380

SoCal CTO

NOVEMBER 5, 2009

I recently got together with Aaron Shechet and an early stage startup to discuss the direction the company might want to take. I grew up in Los Angeles and went to undergrad at UC Santa Barbara, graduating in 2003 with Honors in Economics. While at UC Santa Barbara, I started a café which served over 1100 dorm residents.

Startup 150

Startup SEO Pepperdine Blogging 150

Startup Professionals Musings

JUNE 30, 2014

With the estimated 510 million live websites at last year-end, and 280,000 new ones being added every day, the biggest challenge for an entrepreneur is to get found, and get some credibility for a new startup. The biggest excuse most startup founders mention is too much to do building a product, mapping strategy, investors, etc.

Startup 101

Startup Blogging Writing Google 101

SoCal CTO

FEBRUARY 17, 2007

skip to main | skip to sidebar SoCal CTO Saturday, February 17, 2007 Finding Good Developers in Los Angeles? About 18 months ago, the entire group began to mention that they were having more difficulty finding good developers. He has been the CTO for several start-ups, most notably eHarmony.

Los Angeles 150

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Startup Professionals Musings

JUNE 18, 2012

Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars. Even for low-tech startups, the scope of information available on the Internet, and its global reach, has had a similar financial impact on the many other challenges facing every startup founder.

Startup 102

Startup Search Engine Optimization SEM Social Network 102

Tech Zulu Event

NOVEMBER 8, 2012

Despite every challenge he had to face he was determined to see his stunt through the end and not give up. This is where I met flourishing start ups, bankers, attorneys, local business neighbors and former Bay Area execs eager to empower one another right there in Indianapolis to achieve their dreams. Word of mouth travels far.

Startup 104

Startup Technical Review Search Engine Optimization Los Angeles 104

Both Sides of the Table

JULY 14, 2010

Yesterday I wrote a post about top-down versus bottom-up thinking. Here’s how it goes: You have a business development group with two people. Let’s say you have a marketing department with an incredibly talented leader who knows SEO, SEM, social media and how to hit the ball off the cover on press coverage.

Startup 323

Startup Press Development Team Review SEM 323

Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO). Marty Zwilling.

Paid Search 90

Paid Search PPC Organization SEO 90

Tech Zulu Event

NOVEMBER 2, 2011

The TechZulu team is coming back to Pubcon this year from November 9-10 to bring you some amazing content from the masters of affiliate marketing, Search and SEO, Social Media, Link building, Advertising, Branding, PR, Analytics and tons more. Value : We realize how much you have invested in attending a conference.

SEO 64

SEO Advertising Conference Social Media 64

Tech Zulu Event

MARCH 26, 2013

Cameron will share his experience on Search and Social Strategies for Start ups. Topic: Search and Social Strategies for Start ups. Cameron is responsible for SEO and social media across CBS Interactive’s properties, which include CNET, Last.fm, CBS.com, Metacritic, ZDNet, CBSSports.com, CBSNews.com, and more.

Startup 105

Startup Social Media SEO Santa Monica 105

socalTECH

JULY 19, 2010

Altadena-based Perfect Market , the Idealab startup which develops software which helps traditional publishers monetize their archival and current content, said today that it has unveiled a new tool it is calling The Vault. Pricing on the new tool was not released.

Content 199

Content Tool Search Engine Optimization Altadena 199

Both Sides of the Table

MARCH 14, 2013

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. ” Here’s what I mean … Let’s start with what it takes for a journalist to want to write a story.

Marketing 389

Marketing Press Blogging Startup 389

socalTECH

MARCH 13, 2020

Our interview today is with Dmitri Leonov and Constantine Suychmez of Ulevate (www.ulevate.com), a startup which is combining technology with the beauty and spa industry. Constantine is CEO of Ulevate, and Dmitri is an advisor, and also is known as the co-founder of email management and filtering software developer SaneBox.

Template 124

Template Beverly Hills Startup SEM 124

SoCal CTO

APRIL 1, 2009

It also is using technology that we've developed over the past few years that powers a few different similar sites. So you can see that Entrepreneur (60) LinkedIn (15) Metrics (16) SEO (15) Company (141) are all considered highly relevant to the term "startup." You can read more about the technology in the post: Topic Hubs.

Southern California 150

Southern California TechEmpower Technology Council Metrics 150

Tech Zulu Event

NOVEMBER 2, 2011

The TechZulu team is coming back to Pubcon this year from November 9-10 to bring you some amazing content from the masters of affiliate marketing, Search and SEO, Social Media, Link building, Advertising, Branding, PR, Analytics and tons more. Value : We realize how much you have invested in attending a conference.

SEO 40

SEO Advertising Conference Social Media 40

socalTECH

FEBRUARY 15, 2019

Skyler Lucci is co-founder and CEO of Los Angeles-based HeyTutor (www.heytutor.com), a startup which has created an online platform which connects and matches students with in-person tutors. We caught up with Skyler to hear about HeyTutor, which already has 25 employees and is growing rapidly. That's the Visa round.

Startup 113

Startup Venture Capital Beverly Hills Acquisition 113

SoCal CTO

FEBRUARY 25, 2007

Its interesting to think about how universities might want to have their staff better aligned with moving ideas from the lab to start-ups. Tony Karrer is CEO/CTO of TechEmpower , a Los Angeles Web Development firm, and is considered one of the top technologists in e-Learning. He has twenty years’ experience as a CTO.

CTO Coach 150

CTO Coach Southern California CTO Hire Startup 150

Startup Professionals Musings

OCTOBER 3, 2010

This is NOT the same as Search Engine Optimization (SEO). SEO is not placing ads, but tuning your website so that it is more highly ranked by Google, and featured in the first page of results, not in an ad beside the results. All these models start with the advertiser choosing the right search keywords to match user searches.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Startup Professionals Musings

APRIL 21, 2013

million new pages added to the Internet every day, the biggest challenge for every entrepreneur is to get found, and get some credibility for a new startup. The biggest excuse most startup founders mention is too much to do building a product, mapping strategy, investors, etc. Your Google ranking will go up dramatically.

Blogging 104

Blogging Product Startup Writing 104

SoCal CTO

MARCH 12, 2007

skip to main | skip to sidebar SoCal CTO Monday, March 12, 2007 MyShape Article - Analyst Misses the Point The NY Times did a piece today on MyShape, a start-up in Pasadena - Log in Your Measurements, and the Clothes May Fit. He has been the CTO for several start-ups, most notably eHarmony.

MyShape 150

MyShape CTO Coach Southern California CTO Hire 150

Both Sides of the Table

FEBRUARY 20, 2017

Here’s how it goes: You have a business development group with two people. Vanity metrics will make you feel good about site traffic of SEO over conversion rate or purchases of your product will get more attention than retention. So my corollary has always been “doing the right things is more important than doing things right.”

Activity 164

Activity Conference Press Case Study 164

Startup Professionals Musings

FEBRUARY 15, 2011

Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars. Even for low-tech startups, the scope of information available on the Internet, and its global reach, has had a similar financial impact on the many other challenges facing every startup founder.

Entrepreneur 94

Entrepreneur Startup Search Engine Optimization SEM 94

socalTECH

OCTOBER 25, 2012

Tracy tells us how she bootstrapped her business by renting out both her bedrooms and sleeping on the couch--funding the startup via Airbnb--and is now scaling out the business with a new round of venture capital. That item is then live on Tradesy, and we clean up the image, add some additional data to the listing. What is Tradesy?

Startup 236

Startup Education Acquisition Funding 236

InfoChachkie

JULY 23, 2012

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. For a long time, I had a line which was, ‘Whenever I hear the word marketing, it makes me throw up a little bit in my mouth.’”. This article originally appeared on Forbes HERE.

Marketing 233

Marketing Blogging Startup Venture Capital 233

SoCal CTO

FEBRUARY 17, 2007

This company was started by Victoria Duff (who many of us know from back in the late 90s), Phillis Lane (who I have known for quite a few years) and Jon Bukosky. Hopefully this is a sign of a new kind of ecosystem where there will be the possiblity of creating good start-ups that are not a classic VC kind of play.

Incubator 150

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SoCal CTO

FEBRUARY 17, 2007

skip to main | skip to sidebar SoCal CTO Saturday, February 17, 2007 Where LinkedIn Works for Me Ive been a long time user of LinkedIn , but only recently have started getting the benefits I always expected. He has been the CTO for several start-ups, most notably eHarmony. He has twenty years’ experience as a CTO.

CTO Coach 150

CTO Coach Southern California CTO Hire Social Media 150

SoCal CTO

FEBRUARY 17, 2007

skip to main | skip to sidebar SoCal CTO Saturday, February 17, 2007 About this Blog Ive been thinking about doing a blog with my thoughts on technology and whats happening in the Los Angeles area technology scene for a while, but it was Ben Kuos recent start of a blog that inspired me to actually go ahead and do it. Thanks Ben.

Blogging 150

Blogging CTO Coach Southern California CTO Hire 150

SoCal CTO

MARCH 20, 2007

He has been the CTO for several start-ups, most notably eHarmony. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. ► February (2) CTO Founders / Cofounders Part-Time Startup CTO? . ► February (2) CTO Founders / Cofounders Part-Time Startup CTO?

Venture Capital 150

Venture Capital Guide CTO Coach Southern California 150

SoCal CTO

MARCH 9, 2007

Posted byTony Karrer at 9:30 AM 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) About Me Tony Karrer Dr. Tony Karrer is CEO/CTO of TechEmpower , a Los Angeles Web Development firm, and is considered one of the top technologists in e-Learning. Attorney and Startup Business Advisor – Aaron Shec.

Venture Capital 150

Venture Capital Invest CTO Coach Southern California 150

SoCal CTO

FEBRUARY 25, 2007

As I look at more and more start-ups predicated on viral growth, and at the use of social marketing, its becoming simultaneously easier to understand some aspects of viral growth and still a gap in understanding whats going to be that "hook" that will grab people at the end of the day. Why did MySpace win?

CTO Coach 150

CTO Coach Southern California CTO Hire Social Media 150

Tech Zulu Event

AUGUST 15, 2011

Tony is currently Founder/CEO for Eventify, an LA-based startup creating a venue marketplace, and Visible Factors, an SEO consulting company. He is also an advisor to multiple startups and regular speaker at conferences like SMX, SXSW Interactive, and PubCon. Garth Holsinger, VP of Global Sales and Business Development, Klout.

SEO 85

SEO CTO Coach Conference Social Media 85

Both Sides of the Table

JANUARY 19, 2015

If all you ever do is create YouTube content then I agree – that’s not a viable startup business. But if your goal is to develop an audience that can be monetized in other ways, I’ll repeat my argument “you need to fish in the pond where the fish are.” Take for example, an eCommerce company.

SEM 150

SEM Content Platform Acquisition 150

SoCal CTO

MARCH 20, 2007

Posted byTony Karrer at 5:02 PM 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) About Me Tony Karrer Dr. Tony Karrer is CEO/CTO of TechEmpower , a Los Angeles Web Development firm, and is considered one of the top technologists in e-Learning. Attorney and Startup Business Advisor – Aaron Shec.

CTO Coach 150

CTO Coach Southern California CTO Hire Social Media 150

SoCal CTO

FEBRUARY 28, 2007

Posted byTony Karrer at 7:01 AM 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) About Me Tony Karrer Dr. Tony Karrer is CEO/CTO of TechEmpower , a Los Angeles Web Development firm, and is considered one of the top technologists in e-Learning. Attorney and Startup Business Advisor – Aaron Shec.

Google 150

Google Mobile CTO Coach Southern California 150