SoCal Tech Calendar

JANUARY 27, 2012

Attendees include online advertising experts, domain publishers, domain monetization experts, SEO and SEM specialists, website developers, online marketers, ad or affiliate network suppliers, search advertising providers, venture capitalists, bankers and trademark/legal advisors. See [link] (more)

SEM 113

SEM SEO Web Development Advertising 113

SoCal Tech Calendar

JANUARY 25, 2012

Attendees include online advertising experts, domain publishers, domain monetization experts, SEO and SEM specialists, website developers, online marketers, ad or affiliate network suppliers, search advertising providers, venture capitalists, bankers and trademark/legal advisors. See [link] (more)

SEM 113

SEM SEO Web Development Advertising 113

Both Sides of the Table

FEBRUARY 7, 2013

Because I knew that Ethan was on to a powerful idea and one in which he had developed huge competence and domain knowledge in. But more importantly Ethan developed the belief over time that consumers really needed a service that would allow them to book across many different service businesses from one convenient location.

CTO Coach 360

CTO Coach Google CTO Hire Yammer 360

Both Sides of the Table

APRIL 4, 2011

And given your stage of development you sure better at least know what your goal is. How many through SEM? For example, if you have developers, content people or SEO folks working on SEO programs you’ll need to allocate their time / costs to this effort. That’s not acceptable. But what is industry standard? Is it 4/1,000?

Metrics 346

Metrics Startup SEO Customer 346

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). SEM is sometimes called “buying your way into search results.” For most, it sounds like a magical process or a scam, with the experts spewing so many acronyms.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

InfoChachkie

JULY 23, 2012

In particular, Brad was impressed that, “Trada…educated people on how SEM works…and they were incredibly inclusive. They basically said, ‘Anybody who is a developer, come hang out here at Trada and we’ll give you coffee and food and a desk and Internet and you can plant here… and of course, some of those people (became) optimizers.

Marketing 234

Marketing Blogging Startup Venture Capital 234

Both Sides of the Table

MARCH 11, 2011

Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! So when he saw the browser it instantly dawned on him that this would be the greatest customer development tool ever. Too many entrepreneurs focus on dilution.

Competition 350

Competition Idealab Product CitySearch 350

Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). The following are some lessons I learned about early-stage startup marketing. I think he really learned from this experience: Experience comes from bad judgment.

Marketing 380

Marketing Startup Press Technical Advisors 380

Both Sides of the Table

MAY 15, 2010

StackOverflow is a free Q&A site for software developers, blending functionality from wikis, blogs, forums, and social voting (similar to Digg/Reddit); 7.1mm unique visitors per month; new funds will be used to build out engineering team and build out product. Rumored to be appox. Primarily targets SMBs.

Venture Capital 286

Venture Capital Startup Advertising Redpoint 286

socalTECH

AUGUST 16, 2013

We grew our SEM and improved our ROI. The other important and exciting development is we''re introducing our brand to a new, younger group of visitors. When I first came on board, we were not very sophisticated with our search engine marketing. Most importantly, we had only been marketing our international hotel inventory to the U.S.

Pricing 256

Pricing Sites Marketing SEM 256

Startup Professionals Musings

JUNE 18, 2012

Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Skip the IT consultants and build an entry website yourself to save $50K. Sales and marketing costs.

Startup 102

Startup Search Engine Optimization SEM Social Network 102

Startup Professionals Musings

FEBRUARY 15, 2011

Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Skip the IT consultants and build an entry website yourself to save $50K. Sales and marketing costs.

Entrepreneur 94

Entrepreneur Startup Search Engine Optimization SEM 94

socalTECH

MARCH 13, 2020

Constantine is CEO of Ulevate, and Dmitri is an advisor, and also is known as the co-founder of email management and filtering software developer SaneBox. Our interview today is with Dmitri Leonov and Constantine Suychmez of Ulevate (www.ulevate.com), a startup which is combining technology with the beauty and spa industry. What is Ulevate?

Template 124

Template Beverly Hills Startup SEM 124

Tech Zulu Event

APRIL 24, 2013

He and his team didn’t stop there… they dug into SEM and affiliates among other practices in their toolkits. They developed lifecycle marketing to drive retention, which was facilitated through email and other triggers within the service to get back those who churned.

Hulu 111

Hulu Startup Social Media Organization 111

Startup Professionals Musings

MARCH 26, 2010

Develop viral content. This means spending more money on search marketing (SEM) to make it look like the buzz is working. As a result of the rising popularity of viral campaigns, the cost of developing one has increased significantly, and the increased ‘viral clutter’ has made it more difficult to stand out from the crowd.

Marketing 56

Marketing SEM Blogging Design 56

Startup Professionals Musings

FEBRUARY 13, 2010

Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Skip the IT consultants and build an entry website yourself to save $50K. Sales and marketing costs.

Startup 50

Startup High Tech Search Engine Optimization SEM 50

Startup Professionals Musings

MARCH 23, 2013

There are many additional variables that the inexperienced marketer may not even think to consider: competition and positioning strategies, budgeting, match types, search and content syndication, and ad copy testing, as well developing the best ad wording and layouts. Tracking and performance reporting.

Paid Search 90

Paid Search PPC Organization SEO 90

InfoChachkie

DECEMBER 2, 2009

However, Search Engine Management (SEM) is not a “set and forget” exercise. You must apply dedicated resources to your SEM efforts, either in-house or via a trusted third-party partner, in order to maximize customers acquired from this channel.

Customer 164

Customer Custom Advertising SEM 164

Both Sides of the Table

APRIL 26, 2016

So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC. The first mistake that mostly only rookies make is to measure the CAC by looking at the attributable marketing costs of acquiring a user.

Metrics 280

Metrics Startup SaaS Course 280

Startup Professionals Musings

DECEMBER 5, 2021

Develop viral content. This means spending more money on search marketing (SEM) to make it look like the buzz is working. As a result of the rising popularity of viral campaigns, the cost of developing one has increased significantly, and the increased ‘viral clutter’ has made it more difficult to stand out from the crowd.

Marketing 139

Marketing Startup SEM Blogging 139

Both Sides of the Table

MARCH 25, 2016

And our software allowed us to offer: tighter pick-up windows, better utilization of “uploader staff” and to launch new products & services that I won’t discuss because they’re in development now. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc.

Startup 278

Startup Marketing Study SEO 278

Startup Professionals Musings

FEBRUARY 24, 2019

Develop viral content. This means spending more money on search marketing (SEM) to make it look like the buzz is working. As a result of the rising popularity of viral campaigns, the cost of developing one has increased significantly, and the increased ‘viral clutter’ has made it more difficult to stand out from the crowd.

Marketing 107

Marketing Invest SEM Startup 107

Startup Professionals Musings

AUGUST 11, 2013

Develop viral content. This means spending more money on search marketing (SEM) to make it look like the buzz is working. As a result of the rising popularity of viral campaigns, the cost of developing one has increased significantly, and the increased ‘viral clutter’ has made it more difficult to stand out from the crowd.

Marketing 99

Marketing Entrepreneur Startup SEM 99

Startup Professionals Musings

JULY 13, 2012

Develop viral content. This means spending more money on search marketing (SEM) to make it look like the buzz is working. As a result of the rising popularity of viral campaigns, the cost of developing one has increased significantly, and the increased ‘viral clutter’ has made it more difficult to stand out from the crowd.

Marketing 95

Marketing Startup SEM Blogging 95

Startup Professionals Musings

MARCH 21, 2011

Develop viral content. This means spending more money on search marketing (SEM) to make it look like the buzz is working. As a result of the rising popularity of viral campaigns, the cost of developing one has increased significantly, and the increased ‘viral clutter’ has made it more difficult to stand out from the crowd.

Marketing 90

Marketing Startup SEM Blogging 90

Startup Professionals Musings

FEBRUARY 25, 2017

Develop viral content. This means spending more money on search marketing (SEM) to make it look like the buzz is working. As a result of the rising popularity of viral campaigns, the cost of developing one has increased significantly, and the increased ‘viral clutter’ has made it more difficult to stand out from the crowd.

Marketing 67

Marketing SEM Startup Blogging 67

InfoChachkie

OCTOBER 13, 2009

For children with a proclivity toward business, a newspaper route provided an invaluable opportunity to develop the following entrepreneurial skills: Punctuality – Newspapers had to be delivered on time, irrespective of the weather, the fact that Sunday papers can weigh several pounds each or the requirement to wake up at the crack of dawn.

Web 2.0 222

Web 2.0 Web Sales Outsource Development 222