Remove great-expectations
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Do you really want to be the first to market?

Berkonomics

In each case, after overwhelming publicity, certainly noticed by a great number of potential decision makers, and after record-breaking sessions at industry trade shows to introduce these to the potential buyers, the products failed in the marketplace. Apple as a surprising example. Set your expectations if you still want to be first.

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6 Unforeseen Obstacles Every New Venture Must Conquer

Startup Professionals Musings

Here is a summary of their key observations, with our joint specifics on what to expect, and how to overcome these obstacles: Customers don’t buy what they don’t know and understand. Word-of-mouth is great, but it’s not a launch strategy that stands alone. Marketing alone cannot make a product great.

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6 Observations On Key Challenges Facing Every Startup

Startup Professionals Musings

Here is a summary of their key observations, with our joint specifics on what to expect, and how to overcome these obstacles: Customers don’t buy what they don’t know and understand. Word-of-mouth is great, but it’s not a launch strategy that stands alone. Marketing alone cannot make a product great.

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8 Priorities When Offering A New Product Or Service

Startup Professionals Musings

Often, despite your passion and expectation, customers don’t immediately see the value and need that you see, and you have no idea why the initiative is stuck , and what could be the real customer issue or fix. No matter how great your innovation, don’t count on word-of-mouth to save you. Incent these early.

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How To Pick Your Focus For Your Next Business Venture

Startup Professionals Musings

Great ideas solve big problems, preferably painful needs that people will readily be willing to pay money for a solution. Is there an educated marketplace waiting? Is there an educated marketplace waiting? Expect it to take some time and many iterations, but the results are well worth it. Do include some quantification.

Startup 96
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4 Key Questions To Size The Potential Of Your Startup

Startup Professionals Musings

Great ideas solve big problems, preferably painful needs that people will readily be willing to pay money for a solution. Is there an educated marketplace waiting? Is there an educated marketplace waiting? Expect it to take some time and many iterations, but the results are well worth it. Do include some quantification.

Startup 166
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10 Ways To Get The Capital You Need For Your Startup

Startup Professionals Musings

For example, professional investors put great priority on your previous experience in building a business, and they expect to own a portion of the business equity and control for the funds they do provide. Another common example is exchanging equity for legal and accounting support. Pitch your needs to friends and family.

Startup 106