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The Story Behind ScoreBig's Live Entertainment Tickets, with Adam Kanner

socalTECH

As an executive at the National Basketball Association (NBA), Adam Kanner saw those issues--plus the industry's own desire to sell its unsold inventory--so he created ScoreBig (www.scorebig.com), an online marketplace aimed at connecting consumers with awesome deals on below-face value, live entertainment tickets. That's your retail channel.

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Trade Show Guerilla Marketing – Booth Babes With Beards

InfoChachkie

I always enjoy a great guerilla marketing story, such as TestFlight’s use of T-shirts and Tacos to gain Steve Jobs’ attention at Apple’s 2011 developers’ conference. Thus, I was inspired when I heard about the impact collaboration-in-the-cloud innovator Central Desktop made at the April 2012 San Francisco ad:tech conference.

Marketing 209
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YouTube Marketing | Top 8 Tips to Increase Sales with Video

Tech Zulu Event

Billion dollar brands like GoPro built their empire marketing with video, but we don’t all have a sea of extreme sports athletes to upload thrilling footage. So here are the top 8 tips from 2 successful brands on what we can do to create engaging content and market our brands using YouTube as our platform. Get likes and subscribers.

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Why an Atlanta-based Black influencer collective swapped their collab house for a studio

TechCrunch LA

My company Putta Crown On It has the opportunity to have a place to do classes, promotional shoots and more,” Sykes told TechCrunch via email. The price of membership varies depending on what resources an applicant is looking for, whether that’s marketing, help connecting with potential brand partners or use of studio space.

Platform 210
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Why Silicon Valley and Hollywood Don’t Get Each Other and Who Will Win the Future

Both Sides of the Table

For the past three years I have been pounding the table as loud as I can about the future opportunities in digital video. For the first time in history content producers can build a direct relationship with views through subscribers, email addresses and mobile phone number. senior exec about this more than a year ago.

Hollywood 374
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Can you create a great customer case study?

Berkonomics

We are constantly bombarded by ads in multiple types of media, to the extent that we most often tune them out unless particularly entertaining from the first moment (eight seconds.). Email readers, continue here…] How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years?

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What’s your story? Did someone else create it?

Berkonomics

It is an old warning in the entertainment industry. If you are proud of the fact that you were first to market with a product or service, you might define yourself as the “first and best”. Sometimes you reduce your market to increase your positioning. Sometimes you win when others define your story. How do you define yourself?

Mentor 120