socalTECH

MAY 2, 2017

We spoke with Andrew about how the company pivoted from its original model after finding a huge amount of traction for its sales software and data, and its ability to guide brokers on the best practices for them to close more deals, which it is now offering as software-as-a-service. It worked well. How did that work?

Sales 145

Sales Startup Email Tool 145

Berkonomics

AUGUST 19, 2021

Here’s an example you will recognize from your life. Email readers, continue here…] I recently spoke with an old friend who is in sales. He lamented the fact that his boss recently layered several more sales reports on him to complete each week, reducing his selling efficiency. What’s not to like about that?

Report 156

Report Sales Email Examples 156

Berkonomics

JUNE 4, 2020

An example to make this clear. That’s impressive sales leverage. Email readers, continue here…] In an Internet-based business, power comes not just from high gross margins, but also from an increase in the percent of conversions. Just to be fair, a 5% cut in costs would also double net profit.

.Net 156

.Net Sales Tool Email 156

Berkonomics

JANUARY 6, 2022

First, the marginal exit event: Sometimes the end game or sale of the company is not a happy event for the early investors, including the entrepreneur or the founders. Most sophisticated investors will take either a promissory note or preferred stock, both of which come before founder or management stock in a sale or liquidation.

Venture Capital 156

Venture Capital Sales Pricing Equity 156

Both Sides of the Table

OCTOBER 4, 2009

Most start-up entrepreneurs have little or no sales experience. But through nearly a decade of startups I learned that sales comes down to three essential elements: 1. The real test of sales and the topic of my post is “why buy now.” It’s what kills most sales cycles including raising venture capital. I know I didn’t.

Sales 319

Sales Startup Platform Tips 319

Berkonomics

JULY 9, 2020

An example would be a real time display of the value of the dollar against the yen. Earliest warning metrics: [Email readers, continue here…] What good is information if you can’t act upon it in a timely manner? And how about projecting cashflow? Find metrics that will be “leading indicators” of trouble to come.

Metrics 156

Metrics Software Review Statistics Technical Review 156

Berkonomics

NOVEMBER 24, 2022

Yet, there are constant examples of new entrants into a niche that do grow, prosper and sometimes even become dominant. There’s an example of avoiding the encounter and losing the lead position when an opportunity to compete surfaces unexpectedly. Forgotten about selected vertical markets within the niche? Refuse to engage?

Resource 156

Resource Competition Examples Customer 156

Berkonomics

SEPTEMBER 23, 2021

Recently a CEO friend told me her story of a dinner including her director of business development and an executive of a major company, a candidate for a large sale. I would have been thinking about the sales relationship and the sale, and would probably have let the guy drive home, acknowledging his discomfort, and ending the dinner early.

Sales 156

Sales Conference Startup Course 156

Berkonomics

APRIL 9, 2020

A shocking example of operations affecting cash control. And profits from the sale of the product create cash for development of the next product. It’s all about fixed overhead and efficiency. Email readers, continue here… ] So, the truth of the statement is self-evident. A critical question for you.

Competition 156

Competition Sales Marketing Product 156

Berkonomics

OCTOBER 21, 2021

But how about listing the basics for designing an excellent incentive compensation program? A sales commission plan should reward a salesperson with a combination of salary and commission up to the expected level of performance, often called a quota. More examples of gaming the system. First, be rule specific.

Design 156

Design Examples Competition Pricing 156

Berkonomics

AUGUST 2, 2018

Think about your positioning. There are exceptions, based upon cost of sales. For example, Internet resellers have a better chance to combine price and quality than those with much more fixed overhead occupying a bricks-and-mortar physical presence in the community. Here are a few examples to help you. Innovation.

Pricing 226

Pricing Competition Examples Class 226

socalTECH

AUGUST 25, 2011

How did an email marketing provider turn into a provider of software which mashes up a combination of email marketing, wiki, customer service management, event and meeting management tool, project management software, and much more? What is GreenRope all about? Can you give an example of the functions you are talking about?

Email 240

Email San Diego Newsletter Startup 240

Berkonomics

JANUARY 13, 2022

Email readers, continue here…] But what about the pause to celebrate? Not many founders or entrepreneurs do experience the success of a favorable sale of the business they dreamed would make them rich. Others are diluted by subsequent investors to the point where there was nothing for them to celebrate at all in a sale.

Writing 156

Writing Entrepreneur .Net Sales 156

Berkonomics

MAY 17, 2018

It is a story about focus upon the customer, first. And about reinforcing the culture of the company in support of that important focus by senior management, and by all employees who see that leadership in action…. Some examples of celebration you can use. How about that bell on the wall?

Customer 226

Customer Custom Sales Course 226

Berkonomics

JULY 26, 2018

These are so succinct, so well defined, so precise that everyone in sales and everyone involved in marketing must be able to answer these three questions without pause, and convincingly. It would pay you to work over this set of questions in a special session with sales, marketing and senior management in the room at once.

Sales 226

Sales Customer Custom Pricing 226

Berkonomics

SEPTEMBER 27, 2018

Almost anyone who has sold a company has a story to tell about their good deal, the problems with the buyer, a last-minute change of terms, or more. Could I have found a better example of “Timing is everything”? Microsoft had just bought Hotmail for $9 per registered user; AOL had just bought ICQ for $40 per registered user.

Sales 120

Sales Web Design Web Design 120

Both Sides of the Table

MARCH 29, 2014

I’ve talked before about the need to get rid of “ that negative chip on your shoulder ” as it won’t help you in business. They get pissed off if a senior executive at Google doesn’t take a meeting with them, if people are late to their meetings or if they have emails that are unreturned.

Venture Capital 389

Venture Capital Email Startup Conference 389

Berkonomics

OCTOBER 2, 2014

Days before the official start date, she makes sure that the new employee’s business cards arrive in the mail, that the employee’s phone and Internet services are up and running, and that an email account is already established. How about assigning a big brother or sister to each new employee to show them the culture and process?

Startup 207

Startup Email Class Examples 207

SoCal Tech Calendar

JUNE 14, 2016

We spoke with co-founder Ryan Costello about Santa Monica-based Event Farm (www.eventfarm.com), on how its software technology is being used to power high end, VIP events for large companies. The most obvious, is to drive sales. For example, we have said not to QR codes. How do you make those events happen?

Sales 100

Sales Santa Monica Startup Orange County 100

Startup Professionals Musings

FEBRUARY 19, 2021

For example, there are a dozen articles like this one for every area of expertise. My message today is to avoid the consultant stigma by signing up to do the job, not just talk about it. Then lead by example. When your customer phones or emails you, his timer starts, so it behooves you to return his call or email quickly.

Startup 150

Startup Slides Email Customer 150

Berkonomics

APRIL 2, 2020

That is sudden change, brought about by the fast acceptance of the cassette, which in turn gave way to the next technology, CDs, after a rather short lifecycle. A more modern example. Source: Wikipedia Common license. By 1975, there were only two. Today the speed of obsolescence is even faster.

Southern California 177

Southern California Examples Social Network Press 177

TechCrunch LA

OCTOBER 5, 2020

“The only success criteria of my startup career is whether GrubMarket can eventually make $100 billion of annual sales,” he said to me over both email and in a phone conversation. “There have been no mandates about masks, but we supplied them extensively,” he said. So far it seems to have worked.

Technical Review 343

Technical Review Startup Marketing San Diego 343

Startup Professionals Musings

JUNE 23, 2021

For example, I commonly see metrics to keep track of revenue per employee, overtime, and absenteeism, but I don’t often see measures of overall customer satisfaction with individual employees. Relationships also build loyalty, get referrals, and drive more sales. Provide training, tools, and required decision authority.

Customer 147

Customer Custom Technical Review Metrics 147

socalTECH

MAY 22, 2019

It's all about a social organization, like a Boy Scout group, a Girl Scout group, a religious organization like a church, K-12 such as when they do field outings, but also holiday parties and company meetings, sales force organizations. David Wood: It's been about a year and a half now, we launched it in 2018.

Startup 212

Startup Evite Organization Software 212

InfoChachkie

JUNE 23, 2014

Absent a human gatekeeper, you can capture a busy individual''s attention by crafting a compelling and pithy email subject line, voicemail message, Tweet, Quora or Facebook message. It could be a significant sale to a large enterprise, the opening of a new office, a key hire or a promising partnership. Sue.Who@acme.com).

Networking 241

Networking Software Review Email Press 241

Startup Professionals Musings

MAY 12, 2021

Every business needs a unique selling proposition (USP), that is a concise, straight-to-the-point statement about the special benefits you offer customers. For example, Warby Parker boosted selling glasses online a while back with “Try five frames at home for free.” Networking is all about marketing yourself and your company.

Technical Advisors 154

Technical Advisors Tips Marketing Case Study 154

Berkonomics

JANUARY 26, 2017

The most striking example was the one hundred–million–dollar purchase of one of my companies by a New York private equity investor using only five million of its cash. Email readers, continue here…] There are so many ways to satisfy a seller, sometimes a seller’s ego, by making a price seem higher than the reality of the purchase.

Pricing 120

Pricing Sales Tool Equity 120

Berkonomics

AUGUST 15, 2013

An example would be a real time display of the value of the dollar against the yen. Think of labor efficiency (future product or service delivery impairment) or warehouse inventory (sales slowdown, supply chain management problems) as examples. Find metrics that will be “leading indicators” of trouble to come.

Metrics 184

Metrics Software Review Statistics Technical Review 184

Both Sides of the Table

MARCH 2, 2011

It’s apropos because there is so much noise these days with email, Twitter, Facebook, blogs, web shows, etc. But aside from choosing the time of day to focus on signal vs. noise, Brad’s post got me thinking about another question – what is signal and what is noise? Examples: Bin38. I enjoy that.

Email 287

Email Blogging Venture Capital Writing 287

socalTECH

MAY 7, 2012

Fine Art America handles all of the details of fulfilling sales for images. The company's founder and CEO is Sean Broihier , who told us all about the site--and also how. First of all, tell us what Fine Art America is all about? print, in about a month metal prints, and greeting cards. from photographers and artists.

Santa Monica 258

Santa Monica Pricing Sites Sales 258

socalTECH

OCTOBER 17, 2017

We caught up with Jon about the company's entry into Microsoft's Accelerator, and also got his thoughts on how the world is different this time around for his latest CRM startup. Nimble's software connects to your email, social accounts, and more, and helps you track your customers, sales prospects, sales pipeline, and much much more.

Startup 113

Startup Canoga Park Email Google 113

Berkonomics

OCTOBER 13, 2016

Yet, there are constant examples of new entrants into a niche that grow, prosper and sometimes even become dominant. Email readers, continue here…] What if you had abandoned that market, reallocated your resources, and focused instead upon other non–competitive geographical or industry segments? Quietly abandon a niche?

Resource 120

Resource Competition Examples Customer 120

Tech Zulu Event

APRIL 18, 2016

According to Julie Ask, vice president and principal analyst at Forrester in this CNBC article , developing a retail app costs about $2 million, plus 80 percent on top of that each year to maintain it. RetailNext data shows that sales over the 2015 Thanksgiving weekend were down by 4.7 MYTH: Development costs are too high.

Mobile 40

Mobile Sites Customer Custom 40

socalTECH

DECEMBER 11, 2018

San Diego-based Wildfire Systems , led by startup veteran Jordan Glazier , has developed software which product referrals and automatically transform them into trackable links across email, text messaging, chat, and social messaging. One of the things I like about this business, is it doesn't require a big organization.

San Diego 159

San Diego Social Media Commerce Snapchat 159

Berkonomics

SEPTEMBER 17, 2011

email readers continue here.] Did I forget to tell you that on that day, looking into the company’s books, I discovered that neither the company nor its founder had filed Federal income tax returns during the three years in business? Could I have found a better example of “Timing is everything”?

Sales 149

Sales Web Design Web Entrepreneur 149

Both Sides of the Table

SEPTEMBER 17, 2013

These markets represent about $600 billion of total spend between them, leaving tons of opportunities for startups to disrupt and grow large. The most obvious example is “American Idol” where the singers who start out unknown and emerge as stars. In the old days this was email addresses.

Company 339

Company Companies Technical Review Content 339

socalTECH

MAY 17, 2019

We're in the space, and leading the thought process on what needs to be combined, for example, CRM with ITSM tools, to create meaningful results that you can act on at the C-level. The company is all about data solutions which combine meaningful application frameworks together. That was about 18 months after our first round of funding.

SaaS 113

SaaS Startup Customer Custom 113