Berkonomics

MAY 30, 2019

Email readers, continue here…] How do you reach an audience that pays less attention to advertising then at any time in the past one hundred years? Given the statistics quoted above, you must find ways to have your consumers endorse your product publicly, and in a form that is divorced from looking like an advertisement.

Case Study 120

Case Study Study Customer Custom 120

InfoChachkie

JUNE 3, 2013

You can watch/listen to how John and Kyle turned their email newsletter into an international bestseller in the following 9-minute excerpt from John''s recent talk at UC Santa Barbara. Upon graduation from Wharton, John and Kyle launched a startup based upon a simple, pedestrian product: a computer mouse shaped like the head of a golf driver.

Newsletter 233

Newsletter Startup Entrepreneur Writing 233

Berkonomics

AUGUST 14, 2014

Over the years, as I managed my several computer companies as CEO or executive chairman, I made the decision to go to market with a brand new product that had never before been exposed to my customer’s marketplace. Email readers, continue here.] Cover story for industry magazine. Best possible press: too early to market.

Artificial Inteligence 197

Artificial Inteligence Marketing Press Education 197

Both Sides of the Table

NOVEMBER 29, 2009

He was about to be featured in a major US news magazine as one of their “hot&# picks. Our call recovered and we spent the rest of the time talking about the development of their management team and their product. Just notice how many VC emails you get after your TechCrunch article or after you were on stage at TC50.

Venture Capital 291

Venture Capital Press News Startup 291

Tech Zulu Event

AUGUST 26, 2013

Mag+ iOS digital publishing platform will come with inbuilt Appboy’s mobile relationship management products to make it easy for publishers to access and eliminating the need for technical setup. Tools to understand and communicate with their readers.

Mobile 83

Mobile Technical Review Tool Software Review 83

Berkonomics

JUNE 30, 2012

Given the statistics quoted above, you must find ways to have your consumers endorse your product publicly, and in a form that is divorced from looking like an advertisement. People are more trusting of unknown third parties endorsing your product that they are of direct ads touting the benefits of the product in large, clear type.

Case Study 212

Case Study Study Social Network Advertising 212

InfoChachkie

JUNE 3, 2013

You can watch/listen to how John and Kyle turned their email newsletter into an international bestseller in the following 9-minute excerpt from John''s recent talk at UC Santa Barbara. Upon graduation from Wharton, John and Kyle launched a startup based upon a simple, pedestrian product: a computer mouse shaped like the head of a golf driver.

Newsletter 133

Newsletter Startup Entrepreneur Writing 133

InfoChachkie

FEBRUARY 10, 2014

In contrast, companies that are rapidly growing often rebrand in order to more accurately reflect the expanded scope of their target market and product set. As Wired magazine pointed out in a January 2013 article , "It’s a Hail Mary pass for a company that held 44.5 A Band-Aid On A Gushing Artery. GoToMy Rebranding Campaign.

Technical Support 250

Technical Support Marketing Advertising SaaS 250

socalTECH

FEBRUARY 14, 2013

For those not familiar with Roambi, can you tell us about the product? So, we set out to do that, and after a year and a half developed the first version of our product. How do customers use your product? For example, they might be talking with a manager about how much a product is selling there versus other stores.

Mobile 170

Mobile Oracle Startup Content 170

Tech Zulu Event

NOVEMBER 19, 2013

Filed by California inventor Richard Ditzik in 2011, the lawsuit asserts that Apple’s iPhone 4 infringes on Ditzik’s patent 7,103,380, “Wireless handset communications system” The patent, filed in 1997, claims in part a handset device that sends email and communicates with multiple networks at varying power levels.

Patents 82

Patents IBM IBM Email 82

Both Sides of the Table

AUGUST 21, 2011

Early online newspapers and magazines were merely digital versions of their physical self. They recommend up-sells and cross-sells of products. Stating the obvious – why should I get daily deals to my email box for stuff I never want or buy? Many of my daily deal email offers get auto-sorted in Gmail and I never see them.

Mobile 329

Mobile Advertising Media Marketing 329

Berkonomics

JULY 19, 2011

In the early eighties, IBM helped the PC become a tool of the office, and the product crossed over from use by early adopters to the mass market. New magazines were rushed to market, thick with advertisements for computer systems and components at bargain prices. Email readers, continue here.]

Pricing 184

Pricing Networking IBM IBM 184

socalTECH

JUNE 8, 2011

Jimmy Hendricks: Our lead product is a white label, daily deal product. We've got three core product centers; the online contests that drive traffic, the daily deals that drive revenue, and then we are also looking at a marketplace product for online communities that want to sell deals, but don't want them as daily deals.

Platform 263

Platform Training Software Review Advertising 263

Tech Zulu Event

OCTOBER 11, 2013

I have run newspapers, magazines, and websites and I have written for them all. No matter where I worked, I never found any sort of product that managed the workflow between editors and writers and it is the number one problem in the publishing world. I built the product I wanted, as a writer, editor, and as a publisher.

Journal 90

Journal Startup Writing Media 90

socalTECH

JULY 23, 2010

ThisNext.com has been a social shooping site, really for anyone and everyone, and for every product category. For StyleHive, in particular, we're adding a daily email newslette rprogram, and are reaching out to hundreds of thousands of email newsletter subscribers we have who have been underserved.

Newsletter 165

Newsletter Sites Content Advertising 165

Both Sides of the Table

NOVEMBER 8, 2011

There were regular events where experts talked about: fund raising, term sheets, constructing a team, product development, establishing biz dev partners, M&A, dealing with the press, etc. Jackson, Tumblr, and Dick Clark Productions. CEO on front cover of Entrepreneur magazine. This education will continue.

Venture Capital 287

Venture Capital Funding Startup GRP Partners 287

Tech Zulu Event

OCTOBER 15, 2012

Email marketing and cross-channel interactive marketing saas solutions provider ExactTarget has acquired Pardot, a marketing automation provider and iGoDigital, web personalization provider in a move that will revolutionize its marketing platform. Inc Magazine ranked Pardot number 172 on its Inc. Over 100million in Cash.

Platform 56

Platform Marketing Social Media Web 56

socalTECH

JUNE 23, 2011

Ryan is a serial entrepreneur, having previously co-founded email marketer NetCreations, and also has been an angel investor in local startups. The first one we launched was with Corporate Responsibility Magazine, where the top 100 corporate citizens will be on their web site. Ryan Scott: We focus on a couple of things.

Causecast 222

Causecast Startup Content Education 222

Eric Greenspan

MAY 25, 2010

We track and record every call, email, post and tweet and we constantly bring our sponsors into the mix to share in the exposure. We are currently in production for this show and we hope to have it on the air soon. Our show on KSFO will now become a two-hour broadcast and run in cities and states nationwide.

Social Media 220

Social Media Media Blogging Social Network 220

Tech Zulu Event

NOVEMBER 18, 2011

Typically entrepreneurs doubt themselves because they undervalue their offerings, but it isn’t about creating a product, setting a price and hoping people will buy. Using your service or owning your product isn’t why a person buys, it’s the experience your customer will have. Valu e and Exp erience versus Price and Product.

Customer 85

Customer Custom Marketing SEO 85

Tech.Co

SEPTEMBER 21, 2015

Richard Botto, Stage 32’s founder and CEO, says, “It’s certainly no longer a fact that filmmaking and television production only happens in LA and NY. When the beta was ready in 2011 Botto emailed a link to 100 of his industry contacts, asking them to send it along to five more people if they enjoyed the experience.

Education 81

Education Entertainment Class Manhattan Beach 81

Startup Professionals Musings

JUNE 2, 2011

By John Williams Fast Company magazine recently reported that PayPal founder Paul Thiel is giving away $100,000 to twenty-four young men and women to finance startup businesses. Who hasn't dreamed of a big fancy desk, over-the-top corporate parties, and glossy ads in national magazines? Frugal business practices can be rewarding.

Startup 92

Startup Capital Blogging Ideas 92

InfoChachkie

JULY 9, 2012

Subscriptions & Social Sharing – In the last century, magazine and newspaper subscriptions drove readership, which sold print ads. Better Ads – Product placement ads have been around since the 1800’s when notable novelists, including Jules Verne, were lobbied by business people to mention their products and technologies in their books.

Google 133

Google Develop Development Funding 133

Both Sides of the Table

SEPTEMBER 8, 2009

I took an advanced computer course in high school where I learned to build databases in Ashton Tate’s dBase III+ and to compile my designs using a product called Clipper. Do you really think Porter’s Five Forces is going to help you figure out what feature set to launch or how to price your product?

Startup 337

Startup Venture Capital Study Course 337

Both Sides of the Table

JANUARY 31, 2011

The truth is that in my experience very, very few people really enjoy the “pure&# startup environment: months with no salary, months with no live product and lots of trial, error & rejection. Mostly you read about fundings, product releases, big valuations, and M&A. of your product. Great new product release.

Entrepreneur 384

Entrepreneur Startup Venture Capital Ideas 384

Tech Zulu Event

SEPTEMBER 23, 2010

Viewer "@" Reply: Quality interaction with the show's chat room visitors and responses to viewer email, Tweets and call-ins. Technology and IP law are at the forefront of the movie, and themes include common issues in startups regarding cash flow, IP rights, tech development, product design and distribution of equity.

IP 81

IP Social Network Technical Review Networking 81

socalTECH

JUNE 1, 2009

Really soon you'll see we'll be editorializing products and helping people to choose gifts in a category an dhow to pick the right gifts. So you'll pick something a pink iPod 80G, add that product to your card. A customized email then goes out, and you're done. It's a very, simple, and quick process. How does the payment work?

Startup 113

Startup Evite Organization Case Study 113

Both Sides of the Table

JANUARY 1, 2016

But putting no time into anchoring your beliefs because you’re too busy executing sales, marketing, support, product & engineering is an easy recipe for leadership drift. They respond to email. They get involved in hard product decisions. We could all do better – I’m sure. Conviction. Empowerment.

Startup 150

Startup Coach Course Invest 150

Both Sides of the Table

JANUARY 22, 2011

The truth is that in my experience very, very few people really enjoy the “pure&# startup environment: months with no salary, months with no live product and lots of trial, error & rejection. Mostly you read about fundings, product releases, big valuations, and M&A. of your product. Great new product release.

Entrepreneur 176

Entrepreneur Startup Venture Capital Ideas 176

SoCal Delicious

MAY 6, 2012

Our Best Interviews Via Email: Monthly. He formerly served as Director of Product Management for Vocus (VOCS), a global PR and marketing technology provider, where he drove product platform strategy and roadmap execution for a variety of small business products including PRWeb, the leading online news distribution service.

Los Angeles 78

Los Angeles Entrepreneur Angel Fractional CTO 78

socalTECH

DECEMBER 9, 2008

Anybody who is able to create a customer relationship online can have some degree of success with Hydra, given that their product is desirable. It's all over the map. Where do you get your inventory, and is that exclusive inventory? It's a whole different thing. It's really something where they can sit back and watch the customers roll in.

Advertising 100

Advertising Beverly Hills Networking Customer 100

socalTECH

DECEMBER 9, 2008

Anybody who is able to create a customer relationship online can have some degree of success with Hydra, given that their product is desirable. It's all over the map. Where do you get your inventory, and is that exclusive inventory? It's a whole different thing. It's really something where they can sit back and watch the customers roll in.

Advertising 100

Advertising Beverly Hills Networking Customer 100

Both Sides of the Table

OCTOBER 25, 2014

When you’re an early-stage business every dollar matters and because many startup teams these days are very product & technology centric they often miscalculate the importance of PR. Enterprise Sales – The very first thing a potential customer does when you email or call to set up a meeting is Google you.

Press 415

Press Google Course Writing 415

Both Sides of the Table

JANUARY 31, 2010

We built 4 products simultaneously to compete with the perceived need to offer end-to-end solutions like our US counterparts. I stayed up late every night after a day of meetings doing email until 3am so that I didn’t feel out of touch with our product and sales pipelines. Find something else to cut out – not this.

Entrepreneur 308

Entrepreneur Startup Venture Capital Conference 308

Both Sides of the Table

DECEMBER 5, 2010

We had email, instant messaging, group calendars, discussion boards, etc. They had a proprietary browser, their own search engine, their own content, chat rooms, email system, etc. But AOL brought online services, email, chat and discussion boards to the masses and thus educated a generation that paved the way for others.

Social Network 318

Social Network Networking Web 2.0 Startup 318

SoCal CTO

SEPTEMBER 8, 2010

August was a slow month in terms of traffic and I was away for a lot of the month, but there were some really great posts at the intersection of startups, technology, product and being a Startup CTO. thought it would be helpful to put some of my thoughts into a blog post and hopefully spur some conversation in the comments and over email.

Startup 191

Startup Venture Capital Blogging CTO Hire 191

Both Sides of the Table

MAY 5, 2011

He listed all of the product releases that were up coming, the customers that were in the pipeline and where he saw his competition moving. He’s been steadily emailing me for the past 18 months with ideas for local entrepreneurs I “have to meet&# and has been egging me on to spend more time in Seattle. No Dave S. =

Venture Capital 317

Venture Capital Technical Review Startup Press 317