TechEmpower

JULY 24, 2023

At TechEmpower, we frequently talk to startup founders, CEOs, product leaders, and other innovators about their next big tech initiative. It’s part of our job to ask questions about their plans, challenge their assumptions, and suggest paths to success. After all, that’s what tech innovation is all about.

Develop 520

Develop Development Technical Review SEO 520

Berkonomics

JANUARY 21, 2016

Using old email lists for the first time is like eating really stale doughnuts. Email companies like Constant Contact, Mail Chimp and many others all have strict rules they follow to avoid being caught in spam hell, with their servers blacklisted and worse. Email marketing – special warnings regarding lists from BERKONOMICS.

Email 120

Email Marketing Yahoo Class 120

SoCal CTO

APRIL 25, 2017

Here is the most recent version of an all too common email inquiry from a startup founder. I've removed the two words that described the market - otherwise this is verbatim. I'm working on a start up idea in the XXX market with my partner and we are currently looking for full stack developer to join us as a technical co-founder.

Email 150

Email Startup Develop Development 150

Berkonomics

APRIL 16, 2020

Raising money during this crisis will be almost impossible, even from friends and family shocked by the stock market declines. There is lots of literature published by the SBA, attorneys and accounting firms about both. Email readers, continue here… ] DURING THIS CRISIS: Having no plan is like having a bad plan.

Layoffs 218

Layoffs Sales News Marketing 218

Berkonomics

FEBRUARY 25, 2021

Focus upon you as marketing genius. Let’s focus not upon the process of marketing and positioning, but on you. How should you become the best marketer you can be, even if you are a first-time entrepreneur or a seasoned CEO? The first rule of marketing and positioning is to listen to the marketplace. . Hire consultants.

Marketing 156

Marketing Metrics Education Resource 156

Both Sides of the Table

MAY 30, 2018

One of the hardest things about the fund-raising process for entrepreneurs is that you’re trying to raise money from people who have “asymmetric information.” VC firms see thousands of deals and have a refined sense of how the market is valuing deals because they get price signals across all of these deals. Call this “price signaling.”

Venture Capital 324

Venture Capital Pricing Startup Invest 324

Startup Professionals Musings

MARCH 5, 2023

Meeting people and talking about your ideas won’t get you very far. Managing marketing metrics and the sales pipeline. Effective marketing requires converting ideas to real content, creating programs to educate channels, and managing metrics to see what works and what needs to change. Maintaining professional relationships.

Startup 155

Startup Ideas IBM IBM 155

Startup Professionals Musings

AUGUST 22, 2021

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Pull marketing is less expensive than push marketing.

Customer 172

Customer Custom Marketing Social Media 172

Both Sides of the Table

JANUARY 14, 2014

If you follow the tech media you would be subject to a lot of narrative biases that are completely off base – and this includes the value of email and phone calls. I’m sure you’ve heard the meme that “email is dead” – if fact if you Google it you’ll find a long list of articles that will mislead you.

Email 339

Email SaaS Venture Capital Google 339

Berkonomics

FEBRUARY 18, 2021

First, let’s recall the four “P’s” of marketing. Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. More we are taught in marketing classes.

Marketing 156

Marketing Demand Class Pricing 156

Berkonomics

DECEMBER 12, 2019

Each cycle gives the CEO a chance to use those profits to some positive advantage, including increasing the marketing budget, paying down loans, building working capital, increasing reserve cash balances or paying shareholders. Email readers, continue here…] Approaching a banker during such times tests relationships.

Press 156

Press News Capital Email 156

Berkonomics

MARCH 31, 2022

The obsolete marketing message. And both have become increasingly obsolete as new channels of reach have evolved, allowing direct and personal contact with our potential customers, and better yet, free and near–free forms of marketing just for the asking. Today’s marketing tools and methods. Revert to “old school” marketing.

Marketing 156

Marketing Customer Custom Tool 156

Both Sides of the Table

SEPTEMBER 28, 2011

I’ve taken to saying, “Email is our personal to-do list that anybody adds to – whether they know us or not.” about their marathon 4-hour sessions to get to zero inbox or somebody else claiming email bankruptcy ( definition if you don’t know it already ). I have taken to limiting my outbound email.

Email 314

Email Product Startup Writing 314

Startup Professionals Musings

JULY 3, 2020

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Marketing 174

Marketing Invest Demand Metrics 174

TechCrunch LA

NOVEMBER 17, 2019

It was the one of the best phishing emails we’ve seen… that wasn’t. Phishing emails are designed to impersonate companies or executives to trick users into turning over sensitive information, typically usernames and passwords, so that scammers can log into online services and steal money or data.

Email 119

Email Sites Outsource Resource 119

Both Sides of the Table

JANUARY 11, 2014

I actually really enjoyed many of the points Muhammad made about marketing in general and I found myself nodding through the entirety of the article except for it’s core premise. I believe growth hacking is about all of this. We’ve been doing this online marketing stuff for years and we know what we’re doing.

Technical Review 384

Technical Review SEM SEO Marketing 384

TechCrunch LA

NOVEMBER 8, 2022

The platform is going after marketers with a Canva-style drag-and-drop interface. That’s because the startup is hoping to capture the wave of marketers who are warming up to AI tools to assist their job. “Videos are powerful — just imagine if marketers can send emails with talking human avatars instead of plain text.”

Generative AI 182

Generative AI Marketing Artificial Inteligence Template 182

Berkonomics

NOVEMBER 9, 2017

How many of us throw away marketing dollars because our paid efforts reach an audience that is much larger than the target or niche audience we need to reach? Whether it be for publications, social marketing, or even those once-necessary postal mailers, we have tools now that were not available just a few years ago. This is easy.

Marketing 266

Marketing Resource Advertising Social Media 266

Both Sides of the Table

MAY 11, 2010

I closed one deal (I’ll talk about that soon) and issued one term sheet (I hope to talk about that soon, we’ll see!). But what has really killed me is email. I live in email hell. And for the last few evenings I decided to get through email rather than blog. Email is a chore.

Email 265

Email Startup Writing Blogging 265

Berkonomics

JUNE 18, 2020

We all know that the world of marketing has turned upside down these past years through the power of the Internet. The new power model of marketing. Marketing texts and college professors say that it takes at least seven impressions – exposures – before a person recognizes and acts upon the message.

Marketing 120

Marketing Social Media Advertising .Net 120

Berkonomics

SEPTEMBER 26, 2019

Here’s something to think about just from my home: I have three Amazon Echo devices in various rooms, two Ring doorbells, “Hey, Google” on five devices, “OK Cortana” on three, three smart TV’s, one smart 4K player, three desktops and two laptops, two smartphones, and WHO KNOWS how much more. How about youth under 18? What’s covered?

Sites 149

Sites Email Google Course 149

Startup Professionals Musings

MAY 12, 2021

If you are a passionate technologist , it’s easy to forget that marketing is required to sell even the most compelling solution, to cut through the information overload everyone sees today on the internet. If marketing is not your thing, then you need to find a partner or outside expert to help you.

Technical Advisors 154

Technical Advisors Tips Marketing Case Study 154

Both Sides of the Table

MARCH 31, 2012

If you haven’t read Adam Lashinsky’s awesome new book about Apple , you should. It takes on many of the lessons MBA programs and Corporate America have been teaching about business for the past 50+ years and questions whether lessons from Apple might be more applicable in thinking about the future. Specifically, 1.

Startup 319

Startup Sales Course Competition 319

Startup Professionals Musings

APRIL 16, 2023

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing.

Marketing 114

Marketing Invest Social Media SEM 114

Startup Professionals Musings

JUNE 16, 2023

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A website or blog without appealing or entertaining content for your market segment is not enchanting. Craft an “About” page. Provide all this information in an About page. Refresh it often.

Web 96

Web FAQ Marketing Technical Review 96

Berkonomics

SEPTEMBER 28, 2017

And then there are options: [Email readers, continue here…] Stock options or phantom stock are the tools of early stage businesses used to attract great talent when there is not enough cash to pay market rates. An option plan should carve out an addition of about 15% of the “fully diluted” shares.

Equity 256

Equity Class Pricing Sales 256

Berkonomics

NOVEMBER 24, 2016

How about forced loyalty , if you happen to have a monopoly in your niche? A competitor could find easy pickings here, with direct marketing to habit shoppers with coupons, special prices, and exciting promotions. And in your years, you may have experienced all of these. Customers hate this, especially when they have a complaint.

Customer 120

Customer Custom Satisfaction Pricing 120

Berkonomics

AUGUST 29, 2019

For weeks, we’ve highlighted both good and bad things about boards of directors for your company (or non-profit.) This week, let’s focus upon number one – aside from the requirements of boards to protect the company itself (not the shareholders.). Normal functions of boards. And now, that most important non-legal function.

Company 120

Company Companies Resource Help 120

Berkonomics

NOVEMBER 6, 2014

Email readers, continue here.] Finally, enterprise time equates to available runway, or remaining cash and resources that you can call upon to gain market share and increase corporate value. So if you wonder why we focus on this subject to the extent of seeming redundant, well then, it’s about time.

Resource 176

Resource Outsource Development Metrics Customer 176

socalTECH

APRIL 5, 2011

Yesterday's big email privacy/hacking news was the hacking of a database of millions of emails at email marketing provider Epsilon. In case you have not seen it yet Epsilon, one of the largest ESP (Email Service Providers), had their database of millions of emails hacked on March 30th. READ MORE>>.

Email 157

Email Press News Los Angeles 157

SoCal Tech Calendar

NOVEMBER 9, 2011

Tuesday, November 15, 2011 -- Is Social Media Killing Email. Presented by the Marketing and Sales Executives Society. Youve seen the headlines: 9 Reasons Why Email is Dead. With the seemingly endless reports about the death of email, its no wonder that the commonly-held myth of decreased email usage exists.

Social Media 100

Social Media Email Media Technology Council 100

socalTECH

APRIL 2, 2014

How can marketers make better decisions and get better results from their online marketing? Pasadena-based Smartify (www.getsmartify.com)''s CEO, Carla Bourque , recently talked to us about the company''s online marketing platform, and how it differentiates itself from a lot of other competitors in the market.

Marketing 196

Marketing Pasadena Platform Email 196

Both Sides of the Table

FEBRUARY 7, 2013

And we wanted a head of global marketing. When Ethan was considering leaving Google we talked about it. I wanted them to have a market lead before others could try and build what Ethan was working on. What do we like about OpenTable? I was preparing to move back to the US from London after 11 years abroad.

CTO Coach 359

CTO Coach Google CTO Hire Yammer 359

Startup Professionals Musings

JULY 20, 2020

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing.

Customer 146

Customer Custom Marketing Startup 146

socalTECH

OCTOBER 18, 2017

Los Angeles-based digital marketing agency Wpromote said on Wednesday that it will be offering up free training to nonprofits, as part of its second annual Wprobono: Digital Day In LA.

Training 124

Training El Segundo Marketing Social Media 124

Both Sides of the Table

MARCH 27, 2011

This is a post to help you figure out why you should write and what you should talk about. If you care about accessing customers, reaching an audience, communicating your vision, influencing people in your industry, marketing your services or just plain engaging in a dialog with others in your industry a blog is a great way to achieve this.

Blogging 373

Blogging Startup Writing Venture Capital 373

socalTECH

NOVEMBER 13, 2012

If you're an application developer, sending emails through your application can be a chore. It turns out it's not just a quick line of code to send an email -- it's also a hassle to make sure that those emails get delivered, that your email isn't classified as spam, and handling all sorts of delivery issues.

Email 157

Email Startup IP Newsletter 157