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Are you really ready to examine your email open rates?

Berkonomics

No–one needs to tell you that mobile readers now outnumber desktop readers for your. A recent Experian marketing survey revealed that 52% of all email opens are from mobile devices, and that 38% of all clicks are from mobile devices. Responsive” emails and a test. How about your emails? Same thing.

Email 156
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Email open rates: Your best marketing test

Berkonomics

No–one needs to tell you that mobile readers now outnumber desktop readers for your message. A recent Experian marketing survey revealed that 52% of all email opens are from mobile devices, and that 38% of all clicks are from mobile devices. How about your emails? And treat the result seriously. Same thing.

Email 120
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53 Questions Developers Should Ask Innovators

TechEmpower

” or “Are you developing for desktop, tablet, mobile, or all three?” How will you be taking this to market? Often this ties to marketing support. Are you targeting desktop, tablet, or mobile? Will you validate new members’ email addresses and/or phone numbers? Ads, Viral/Social, SEO)?

Develop 520
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Tillster Ties Into Mobile Marketing Software

socalTECH

Los Angeles-based Tillster , which develops digital ordering and engagement platforms used by quick service and fast casual restaurants, said yesterday that it is integrating its tools with mobile marketing company Kahuna. tillster mobile emarketing software kahuna restaurant ordering system partnership' READ MORE>>.

Mobile 138
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7 Ways Your Marketing Needs To Meet Today’s Customers

Startup Professionals Musings

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Pull marketing is less expensive than push marketing.

Customer 172
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SendGrid Rolls Out New Triggered Email Service

socalTECH

SendGrid , the email infrastructure and delivery provider which has a big development office in Orange County, said Thursday that it has launched a new service that helps marketers send out emails to their customers, based on their activities and actions. Pricing on the new tool was not announced. READ MORE>>.

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7 Ways To Improve Return On Your Marketing Investment

Startup Professionals Musings

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. His professional background includes having held marketing-executive roles at big companies as well as startups. Email marketing. Direct mail marketing.

Marketing 114