Startup Professionals Musings
NOVEMBER 2, 2013
When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.
Startup Professionals Musings
SEPTEMBER 28, 2012
When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” Develop a marketing strategy specific to this media. Don’t use the same message on Twitter you developed for email blasts and postcard blitzes.
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Startup Professionals Musings
FEBRUARY 15, 2023
If you really want to start a business your way without a boss or professional investor hovering over you, then just fund it yourself or through friends and family, and grow it organically. Use multiple social-media channels, blogging, email and voicemail to build the same image and responsiveness as larger competitors.
Startup Professionals Musings
JULY 9, 2011
I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. What’s the problem?
Berkonomics
APRIL 29, 2021
Especially for social media-based businesses, we all need to recalibrate our thinking about who is the teacher and who is the student. Email readers, continue here…] I recall vividly one such “adult” experience. My story of learning to be comfortable as an “adult” manager. That was a lesson for me.
Tech.Co
JULY 13, 2023
Despite a packed schedule of obnoxious tweeting, lawsuits, and organizing a cage match with Meta CEO Mark Zuckerberg, Elon Musk has found time to launch a new AI company called xAI. Subscribe xAI: What We Know so far xAI, as the company’s website states, has been set up to “understand the true nature of the Universe”. The post What Is xAI?
Startup Professionals Musings
JUNE 4, 2010
I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Develop a marketing strategy specific to this media.
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