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The Power of Twitter in Information Discovery

Both Sides of the Table

Right now the most important role to hire in Twitter would be a seasoned marketing professional who could proactively change the conversation about Twitter and educate people about its significance as an information sharing tool. They need a stronger campaign about consumption rather than sending Tweets.

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Robb Report's Bill Curtis On Why Podcasting Is The Next Media Frontier

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For today's interview, we spoke to Bill Curtis , the founder of Malibu-based CurtCo Media (www.curtco.com). We spoke to Bill about CurtCo's move into the podcasting area, and why he thinks podcasting is the next frontier in media. Talk about what CurtCo is working on? It ends up being good for both.

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What Jonah @Peretti, CEO of BuzzFeed, Sees in the Future of Digital Media

Both Sides of the Table

It conjures up a range of emotions anytime I’ve privately expressed my opinion to thought leaders in our industry that I believe it is one of the most innovative companies in digital media. Some, of course, agree with me that BuzzFeed has been and continues to be the gold standard innovator in digital media to emulate.

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Bing Focuses On Entertainment With New Features

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Microsoft's search engine, Bing , is enhancing its searches for an area of interest to lots of Southern California firms--entertainment and media content. The search engine said one of the biggest investments is in entertainment, particularly navigating and finding what you are looking for from content on the web.

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USC Launches Media Lab

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The University of Southern California is looking to tie together technology and media, saying Thursday that it has launched a new Annenberg Innovation Lab as part of the USC Annenberg School for Communication & Journalism. Tags: networking social journalism communications media annenberg. READ MORE>>.

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TV Time Acquires Mediamorph

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Santa Monica-based TV Time , a developer of an app which lets users report information about their engagement with TVs and movies, has acquired New York City-based Mediamorph , according to the two companies. Mediamorph is a provider of entertainment content distribution and tracking services.

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How New Ventures Can Avoid Conventional Media Costs

Startup Professionals Musings

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media. Real customers.

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