SoCal Tech Calendar

JUNE 9, 2016

If you wanted to find someone who truly understands the convergence of the media and technology, you need to go no further than Peter Csathy , the CEO of newly launched CREATV Media (www.creatv.media). Because of that, he has some unique insights into this market, having touched many, many pieces of the industry.

Media 100

Media Blogging Hulu Invest 100

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Advertising 66

Advertising Marketing Startup Framework 66

TechCrunch LA

NOVEMBER 1, 2018

As it renews its focus on media — doubling down on new programming in a bid to reach further into repeatable revenue through subscriptions that encompass more than just retail — the company is trying to frame itself as more than just makeup and accessories in a box. “We’re helping their products get discovered.

Electronic Arts 232

Electronic Arts Netflix Los Angeles Technical Review 232

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Marketing 100

Marketing Social Media Framework Media 100

socalTECH

APRIL 23, 2013

The world of media is in the midst of a major transition, where radio and television are no longer the powers they used to be--and there''s a clear shift towards some unknown future online. For the readers who aren''t familiar with your show/channel, tells us about what you''re all about? How did the network come about?

Media 196

Media News Startup Technical Review 196

InfoChachkie

JULY 30, 2012

I always enjoy a great guerilla marketing story, such as TestFlight’s use of T-shirts and Tacos to gain Steve Jobs’ attention at Apple’s 2011 developers’ conference. Thus, I was inspired when I heard about the impact collaboration-in-the-cloud innovator Central Desktop made at the April 2012 San Francisco ad:tech conference.

Marketing 209

Marketing Conference RSS Angel 209

Tech.Co

OCTOBER 26, 2017

This has caused much confusion both in the public and the media. Since its inception, HTT recognized that creating a market around a mode of transportation that had not yet been created would take a movement. Fortunately, this article is your ticket to understanding the state of the industry as it stands today.

SpaceX 100

SpaceX Design Technology Competition 100

Tech.Co

SEPTEMBER 20, 2017

Hollywood studios are jumping on the trend of the VOD market. Tribeca’s chief creative officer Geoffrey Gilmore said in an interview with innosight.com about Hollywood, “They only want to make a lot of profit.” Hollywood is Lacking in VOD Marketing Skills. Read more about Movies & Entertainment here on Tech.co.

Hollywood 93

Hollywood Demand Marketing Netflix 93

TechCrunch LA

JANUARY 14, 2019

Meanwhile, new venture-backed companies like the superstealthy Shadows, SuperPlastic and Toonstar are all developing virtual characters that will launch via social media channels like Snap and Instagram, or on their own platforms. version of this new breed of entertainer, the collective behind the account is far from the only one.

Social Media 261

Social Media Content Media Artificial Inteligence 261

TechCrunch LA

OCTOBER 28, 2020

“What we are seeing is that there’s a significant appetite from public market investors to interactive entertainment as a category,” said Scopely co-chief executive Walter Driver. “Inside of most passively consumed media experiences, you don’t have an identity. You don’t have friends. ” .

Los Angeles 252

Los Angeles Mobile Platform Entertainment 252

socalTECH

MARCH 1, 2013

However, there's a new generation of technology driven startups who are looking to apply software and technology in a way that will change how movies are made, and marketed. We spoke with CEO Darren Marble to learn more about why analytics are important to the modern film-maker, and how the company is helping. What's your background?

Hollywood 256

Hollywood CTO Hire Social Media Platform 256

TechCrunch LA

JANUARY 27, 2022

Gaming has been one of the most popular entertainment categories in the last two years of pandemic living. This round comes about eight months after PortalOne raised a $15 million seed round , also notable for its size and the backers. ” That sauce is something that investors think will be to mass-market taste. “We

Platform 167

Platform Entertainment Netflix Content 167

Tech Zulu Event

AUGUST 27, 2013

Billion dollar brands like GoPro built their empire marketing with video, but we don’t all have a sea of extreme sports athletes to upload thrilling footage. So here are the top 8 tips from 2 successful brands on what we can do to create engaging content and market our brands using YouTube as our platform. Get likes and subscribers.

Dollar Shave Club 106

Dollar Shave Club Tips Marketing Sales 106

Tech Zulu Event

NOVEMBER 12, 2013

Manatt Digital Media is a professional digital media service for businesses. In early October, Manatt Digital Media was a proud sponsor of Siemer Silicon Beach Summit. TechZulu met with Hale Boggs, from Manatt Digital Media, and discussed Manatt Digital Media and the future of LA’s startup scene.

Los Angeles 84

Los Angeles Media Invest Startup 84

socalTECH

AUGUST 20, 2009

Last Week, Calabasas-based Masher Media announced it had received a round of angel funding from the Tech Coast Angels to fund its development of MyMiniPeeps (www.myminipeeps.com), a virtual world for children. What's special about your virtual world? How did you get into this - looks like you came from the entertainment world?

Media 150

Media Tech Coast Angels Social Network Content 150

Tech Zulu Event

SEPTEMBER 19, 2012

Social Media Week (SMW) helps organizations connect and share the latest social media findings through social, cultural and economic talks and workshops in major cities worldwide. They have broken events down by two hubs: Social Tech , and Entertainment. A City of Angels: How Social Media is Bringing LA Closer to Utopia.

Social Media 92

Social Media Los Angeles Media Angel 92

socalTECH

MAY 21, 2014

It turns out, nowadays, creating the content is only a small part of your job description The most successful YouTubers, studios, brands and agencies today are intensely focused on using social media to engage with fans, get that content out there, and grow their audience. That was my first, deep dive into entertainment.

Downey 215

Downey Content Help Startup 215

TechCrunch LA

NOVEMBER 4, 2019

Next she took to Instagram, a new social media platform that quickly became the most effective tool in a blogger’s toolkit. The first phase was the rise of the media platforms: YouTube, Instagram, etcetera, that allowed creatives to build audiences. With new followers — today her account, @weworewhat , has 2.2

Platform 170

Platform Marketing Tool Venture Capital 170

socalTECH

NOVEMBER 4, 2014

Los Angeles-based Youtube network StyleHaul has been acuqired by European entertainment network RTL Group , in a deal that values the company at over $205M if earn out goals are met. StyleHaul had only raised around $17M in funding since it was founded about three years ago. StyleHaul was founded by Stephanie Harbaczewski.

Bertelsmann 147

Bertelsmann Acquisition Networking Entertainment 147

Both Sides of the Table

OCTOBER 19, 2014

Andrew & Petri posited that a modern media company would build lovable characters that span video games, online digital media, lovable plush physical toys and then ultimately find its way to the big screen. So this was definitely an introduction I was going to take. And they had some first-hand knowledge to be able to assert this.

Funding 373

Funding Technical Review Startup Screening 373

TechCrunch LA

AUGUST 27, 2020

Los Angeles was always more than a one-industry town, even when it comes to technology startups, as media and entertainment (and social networking) were always the big draws in Tinseltown. Signal Sciences secures $35 million investment to protect web apps.

Culver City 249

Culver City SaaS Los Angeles Social Network 249

socalTECH

JULY 18, 2018

Santa Monica-based SPACES (www.spaces.com), led by CEO Shiraz Akmal and a team of entertainment veterans from Dreamworks Animation, is hoping to do that with a series of physical attractions, powered by VR technology. About two and a half years ago, we spun out of Dreamworks. We're an entertainment company. What is SPACES?

Entertainment 180

Entertainment Santa Monica IP Startup 180

Berkonomics

MAY 30, 2019

We are constantly bombarded by ads in multiple types of media, to the extent that we most often tune them out unless particularly entertaining from the first moment (eight seconds.). But it must be told about and by the customer, with your product as the tool of solution, not the focus of the story.

Case Study 120

Case Study Study Custom Customer 120

Both Sides of the Table

FEBRUARY 18, 2013

It means the “ torso TV ” consumption patterns will be more important than the head or the long tail for the next era of media companies. I have started thinking about what the future might look like and I’ve started imagining what I call, “MMOV” or massive multiplayer online video. Why would it?

Startup 380

Startup Media Content Platform 380

InfoChachkie

SEPTEMBER 1, 2011

Both the video and Seth’s post are excellent primers regarding how to deal with guerilla marketing gone wrong. I suggest you check out both the video and Seth’s entertaining depiction below. The opening keynote that evening was Randi Zuckerberg talking about Facebook and social media. By: Seth Epstein.

Marketing 230

Marketing Conference Startup Santa Barbara 230

TechCrunch LA

JANUARY 23, 2020

Bytedance owns the Resso trademark , so it’s a good bet that it will make its way to more markets soon. Possibly with features that differentiate this later entrant from others in the market? Resso was long rumoured and eventually spotted in the wild at the end of last year when Bytedance tested the app in India and Indonesia.

Services 182

Services Los Angeles Media Marketing 182

TechCrunch LA

OCTOBER 17, 2018

“I have three kids ages 9, 7 and 4 and I’ve seen it there too in how they are consuming media. Looking ahead over the next 10 years, this is going to be the way consumers are [being entertained], accessing insights and knowledge, and connecting.”

Incubator 197

Incubator Content Education Seed Funding 197

socalTECH

MARCH 29, 2012

What's the best way to get the word out about your brand on social media? We spoke with Matt and Amanda MacNaughton , the brother and sister team behind PromoJam, to hear more about the company's platform. Amanda MacNaughton: PromoJam is an enterprise, social marketing technology platform. What is PromoJam?

Social Media 217

Social Media Startup Platform Media 217

TechCrunch LA

AUGUST 5, 2022

From Los Angeles to Silicon Valley , a trend emerged among social media influencers and startup founders alike: move into a mansion with 10 or so collaborators, work day and night together to build fame and wealth, and hope that your new roommates do their dishes. Image Credits: Robiiiworld (Brandy Merriweather via BStarPR).

Platform 210

Platform Social Media Netflix Content 210

TechCrunch LA

MAY 26, 2018

just past the AMC Center) , the virtual reality game-maker Survios planted its first flag in the market for location-based gaming. But that’s still a far smaller market than the 10 million game consoles that were sold in the U.S. ” Bennett knows a thing or two about entertainment.

Torrance 180

Torrance Los Angeles Entertainment Platform 180

socalTECH

MAY 27, 2011

Youthology , the digital marketing arm of Gorilla Nation which is focused on youth, said Friday that it has acquired TeenSpot.com , an online website focused on teenagers. TeenSpot's entertainment and community website is a moderated, social networking and chat site, focused exclusively on teenagers. READ MORE>>.

Gorilla Nation 133

Gorilla Nation Social Media Social Network Entertainment 133

socalTECH

NOVEMBER 17, 2011

Despite the proximity to Hollywood and the entertainment world, in the world of Southern California startups, actually combining the two world is quite difficult. NowLive is trying to do just that, leveraging both technology and the entertainment world to build its business. What is NowLive all about?

Paramount 187

Paramount Entertainment Hollywood Content 187

Startup Professionals Musings

NOVEMBER 26, 2017

In my role as a mentor to entrepreneurs and an angel investor, I find that too many are stuck in this myth that a good pitch, and good marketing content, should consist of more product features, and more hype on customer benefits. We all want to be entertained. We yearn for things that engage our senses, and give us hope.

Marketing 69

Marketing Startup Social Media Guide 69

socalTECH

NOVEMBER 19, 2018

We caught up with Kanaan to learn more about uCast Global. Kanaan Jemili: uCast Global is a digital media company that is looking at creating a scalable global solution for online video. As you know, today, video is one of the primary means of communications from a personal, corporate, and entertainment level. What is uCast?

Content 113

Content Startup Mobile Platform 113

TechCrunch LA

APRIL 23, 2018

The account “hack” was architected by brud as part of an ongoing virtual reality drama playing out on Instagram and other social media platforms between avatars it had developed, all designed to attract media attention, according to people with knowledge of brud and its plans. ” That was a lie. It worked. .

Social Media 254

Social Media Los Angeles Media Geni 254

socalTECH

MAY 30, 2013

In a world where media empires are built off the back of the appeal of celebrities, those celebrities themselves often don''t benefit from that fan interest in their lives. We''re building, and have been in the process of building a media company and business by, with, and for celebrity influencers. What is WhoSay? What does that mean?

Content 174

Content Media Startup Entertainment 174

socalTECH

JULY 20, 2011

Earlier this month, Los Angeles-based HitFix (www.hitfix.com) an online news site focused on entertainment, announced it had raised $2M in a funding round. We spoke with Jennifer about what HitFix is looking to do, her own background, and how HitFix is different from the many celebrity gossip and news sites out there.

News 173

News Entertainment Startup Bertelsmann 173