article thumbnail

Can you create a great customer case study?

Berkonomics

Studies have shown that attention spans for engaging a reader or listener have fallen from eleven seconds to eight seconds on average. We are constantly bombarded by ads in multiple types of media, to the extent that we most often tune them out unless particularly entertaining from the first moment (eight seconds.).

article thumbnail

A good case study is worth many paid ads.

Berkonomics

We are constantly bombarded by ads in multiple types of media, to the extent that we most often tune them out unless particularly entertaining from the first moment. A good case study quickly lays out the pain, the players, the search, the solution, and the pain-reliving effect after implementing the solution.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Technology Trends Will Spawn Countless New Ventures

Startup Professionals Musings

Per the latest study by networking giant Cisco , the world’s yearly mobile data traffic has grown 17-fold over the past 5 years, reaching 11.5 According to what I see, as outlined by Surdak, this data surge is being driven by the following six technological and social trends: Mobility: smartphones, tablets, and the “Internet of things.”

article thumbnail

6 Information Surges Raise Huge Startup Opportunities

Startup Professionals Musings

Per a recent study by networking giant Cisco , the world’s yearly mobile data traffic has grown 17-fold over the past 5 years, reaching 11.5 According to what I see, as outlined by Surdak, this data surge is being driven by the following six technological and social trends: Mobility: smartphones, tablets, and the “Internet of things.”

Startup 126
article thumbnail

Silicon Beach @ USC

SoCal Tech Calendar

At Silicon Beach @ USC, the Marshall School of Business Institute for Communication Technology Management, the Lloyd Greif Center for Entrepreneurial Studies and the USC School of Cinematic Arts' Entertainment Technology Center will host a series of panels to educate startups on trends in entertainment distribution, discuss the convergence of entertainment (..)

USC 113
article thumbnail

Silicon Beach @ USC

SoCal Tech Calendar

At Silicon Beach @ USC, the Marshall School of Business Institute for Communication Technology Management, the Lloyd Greif Center for Entrepreneurial Studies and the USC School of Cinematic Arts' Entertainment Technology Center will host a series of panels to educate startups on trends in entertainment distribution, discuss the convergence of entertainment (..)

USC 100
article thumbnail

8 Strides For Balanced Business Thinking And Delivery

Startup Professionals Musings

Recent studies indicate that less than ten percent of business leaders show this balance today. Too many entrepreneurs I know start by highlighting their new technology , and assume that it will sell itself. Whether you are right-brained or left-brained, you need to find time for your family, external entertainment, and your health.