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Lean Startup Legend Steve Blank Discloses His Most Daring Guerrilla Marketing Tactics

InfoChachkie

However, many people are not aware that prior to entering academia, Steve was a wily and creative marketing entrepreneur. As the VP of Marketing, Steve inherited a department of 14people that was burning $4M annually. All of a sudden I now had customers telling what market, how to reach them and what applications are important.

Marketing 271
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DoubleClick’s Guerilla Marketing Legacy

InfoChachkie

Note: This is the fourth installment of an ongoing Guerilla Marketing series. In those early days, the DoubleClick team used a variety of guerilla marketing tactics to rise above the chaos endemic in the online ad world during the Internet’s nascent evolution. If you haven’t already subscribed yet, subscribe now for.

Marketing 256
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What are the odds of your startup’s success?

Berkonomics

We have years of real data to call upon: data that impacts both investors and entrepreneurs. Fortune Magazine and Harvard studies Attempting to get to the number of real failures for all startups, not just those with angel group investments, Fortune Magazine published an article claiming that 90% of these startups do fail.

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Praying to the God of Valuation

Both Sides of the Table

How might our next phase of the journey seem brighter, even with more uncertain days for startups and capital markets? And then in the late 90’s money crept in, swept in to town by public markets, instant wealth and an absurd sky-rocketing of valuations based on no reasonable metrics. What happened?

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Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

If you want the full SlideShare deck with many slides not in either post it’s in this link –> The LA Tech Market. ” It’s the most common refrain I hear from investors and even entrepreneurs these days. Has it begun to mature or is it just better marketed than in was say 5 years ago?

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Pepperdine Most Fundable Companies Showcase 2020.

SoCal Tech Calendar

We are excited to introduce you to an incredible set of companies who have risen to the top this year based on the viability of their business model, size of addressable market, management team expertise, board of advisors, and competitive advantage in their market. Learn more during the event.

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This Immigrant Entrepreneur Launched Her Billion Dollar Empire, Despite Speaking No English

InfoChachkie

She used her meager savings to purchase a sewing machine and began creating dresses from magazine photos, which she sold for $25 each. Ida was well positioned to expand her market from upscale clients purchasing custom dresses to mass market consumers. Ida wasn’t even the first modern-day entrepreneur to offer women brassieres.