Lean Startup Legend Steve Blank Discloses His Most Daring Guerrilla Marketing Tactics
InfoChachkie
NOVEMBER 5, 2012
However, many people are not aware that prior to entering academia, Steve was a wily and creative marketing entrepreneur. As the VP of Marketing, Steve inherited a department of 14people that was burning $4M annually. All of a sudden I now had customers telling what market, how to reach them and what applications are important.
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