Startup Professionals Musings

JANUARY 10, 2021

In the last few years I have seen a popular business model emerging which embodies a greater focus on social and environmental responsibility, and a new requirement for trust and sharing, as well as customer and community collaboration. This give you the credibility to expand to other niches and grow the market.

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Customer Custom Slides Commerce 140

Startup Professionals Musings

MAY 18, 2022

Here are some key insights that I and others have collected for mature company leaders, as well as serial entrepreneurs. Unfortunately, in this new age of rapid market change and harder-to-satisfy customers, you can’t assume that what worked yesterday will work tomorrow. You and your friends are not the market.

Entrepreneur 144

Entrepreneur Artificial Inteligence Social Media Commerce 144

Startup Professionals Musings

MAY 20, 2020

As I was watching the investor show, Shark Tank , on TV the other night, I was struck by how quickly and how extensively the sharks focused on the background and character of the entrepreneurs, compared to time spent evaluating their products. Not afraid to share personal life experiences. Everyone has a story.

Entrepreneur 168

Entrepreneur Mentor Metrics Customer 168

Startup Professionals Musings

JANUARY 4, 2023

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Marketing 107

Marketing Technical Review Startup Innocal 107

Both Sides of the Table

APRIL 21, 2020

Harry was gracious enough to invite me back so this past week we recorded an episode discussing the current market environment. Please download the episode here , if for no other reason than to make Harry happy :) but I’ve also included some quick notes below including a few notes I didn’t share in the podcast (and vice versa by the way?—?if

Venture Capital 263

Venture Capital Marketing Startup Writing 263

Startup Professionals Musings

DECEMBER 2, 2020

With the availability of high-speed Internet and social media access around the world, it’s easy for entrepreneurs to assume that the world is just one big homogeneous market, and project their business will scale accordingly. The most common mistake is overestimating a particular market’s potential, based on your domestic context.

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Marketing Outsource Development Social Media Entrepreneur 134

Startup Professionals Musings

DECEMBER 13, 2021

In my role as mentor to many of you aspiring entrepreneurs, I often find you convinced that all you need to start is a unique innovation or idea , and now you are ready to jump in with both feet and enjoy the ride. Remember that being an entrepreneur is all about starting and running a business, after the initial invention.

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Satisfaction Entrepreneur Startup Mentor 135

Startup Professionals Musings

AUGUST 22, 2020

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” by the so-called godfather of content marketing, Joe Pulizzi.

Customer 127

Customer Custom Marketing Content 127

Startup Professionals Musings

APRIL 10, 2020

The world of marketing is changing faster than technology these days. Winning entrepreneurs have long since supplemented conventional print and video “push” marketing with digital online interactive “pull” marketing, and a while back added social-local-mobile ( SoLoMo ) to the mix. Proactively seek out win-win alliances.

Mobile 173

Mobile Marketing Technical Review Startup 173

Berkonomics

AUGUST 17, 2023

Preparing for the game… If you have been following our recent insights, you’ll be up to speed knowing that professional investors negotiate tough terms, from provisions of control over asset acquisition, eventual sale of the company, future investments, forced co-sale when others attempt to sell their shares and more.

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Startup Professionals Musings

FEBRUARY 19, 2023

It’s still popular these days for startup founders to operate in stealth mode, meaning no details about the idea or progress are shared with anyone until the big reveal and rollout. The common reason given is that this prevents any competitor from stealing their idea and beating them to market. Get competitors to surface early.

Marketing 105

Marketing Startup Search Engine Optimization Ideas 105

socalTECH

JUNE 30, 2016

Phil Hui-Bon-Hoa , the CEO of El Segundo-based Kaleo (www.kaleo.com), is a serial entrepreneur who has previously built and sold four companies, including one acquired by IFILM, and another by Sun Microsystems. He had 5,000, B-to-B marketers across various divisions of GE, and they really never were able to help each other.

El Segundo 169

El Segundo Southern California Startup CTO Hire 169

TechCrunch LA

SEPTEMBER 7, 2021

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. If you have growth marketing agencies or freelancers to recommend, please fill out our survey !). Why do you think that performance marketing is the right fit for DTC?

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Commerce Content Marketing Startup 211

Startup Professionals Musings

FEBRUARY 8, 2020

Entrepreneurs see “no risk” as meaning “no reward.” There are no guarantees in business, but it pays to learn from the experiences of entrepreneurs and business experts who have gone before you. If the customer need is obvious and large, the calculated risk is in the quality of your solution, your team, and marketing.

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Entrepreneur Resource Metrics Customer 129

Both Sides of the Table

JUNE 27, 2011

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). In my experience, entrepreneurs who are overly paranoid or are information hoarders rarely do well.

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Marketing Startup Press Technical Advisors 380

SoCal Tech Calendar

APRIL 16, 2017

Saturday, April 22, 2017 -- Caltech Entrepreneurs Forum - The Future of Startups. Startups in 2027 and Beyond: Opportunities and Challenges for Entrepreneurs in the Next Decade. He will examine the future of Entrepreneurship in new markets, new organizations, new business metrics and entirely new classes of jobs within future Startups.

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CalTech Entrepreneur Startup Metrics 100

Startup Professionals Musings

SEPTEMBER 17, 2016

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” by the so-called godfather of content marketing, Joe Pulizzi.

Marketing 100

Marketing Content Advertising Customer 100

InfoChachkie

FEBRUARY 25, 2013

Someone on Quora recently asked me to answer the following question: Why Do Digital Entrepreneurs Hate MBAs? Tech entrepreneurs' consternation with MBAs does not rise to the level of loathing. As noted in Startup Advice From College Dropouts , successful entrepreneurs are often poor students.

Entrepreneur 279

Entrepreneur Technical Review Case Study Class 279

InfoChachkie

JULY 23, 2012

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible. Trada – Guerilla Marketing In Action.

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Marketing Blogging Startup Venture Capital 233

SoCal Tech Calendar

APRIL 16, 2017

Saturday, April 22, 2017 -- Caltech Entrepreneurs Forum - The Future of Startups. He will examine the future of Entrepreneurship in new markets, new organizations, new business metrics and entirely new classes of jobs within future Startups. What is the future of Entrepreneurship? See [link] (more)

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CalTech Entrepreneur Startup Metrics 100

Startup Professionals Musings

SEPTEMBER 27, 2023

When an entrepreneur first incorporates a business, they may find themselves the proud owner of 10 million shares of common stock, commonly called founder’s shares. every entrepreneur should incorporate early and file an 83(b) election with the IRS within 30 days of founding the company. In the U.S.,

.Net 96

.Net Startup Entrepreneur Acquisition 96

Startup Professionals Musings

AUGUST 16, 2013

The ultimate compliment that any entrepreneur can get is that they can “see around corners.” This is a statement that they are willing and able (and successful) at projecting market and technology turns, not just straight-line innovations. They have the courage to make bold decisions, often contrary to conventional market research.

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Entrepreneur Marketing Startup Design 102

Startup Professionals Musings

MAY 11, 2016

This new sharing economy is rapidly becoming the new business of sharing, with major winners already including Airbnb (rooms), Uber (rides), and Chegg (books). If you are an aspiring entrepreneur, or an existing business, and haven’t yet sized any of these opportunities, you may be already late to the game.

Marketing 52

Marketing Commerce Social Media Entrepreneur 52

Startup Professionals Musings

AUGUST 11, 2013

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a few years ago that viral marketing does not equal word-of-mouth. Seed viral activity.

Marketing 99

Marketing Entrepreneur Startup SEM 99

Startup Professionals Musings

SEPTEMBER 30, 2018

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” by the so-called godfather of content marketing, Joe Pulizzi.

Content 92

Content Marketing Advertising Customer 92

SoCal CTO

SEPTEMBER 20, 2011

One of the readers asked my opinion around sharing your startup concept: My first question has always been - how do you protect your idea while shopping around for feedback, partners, developers, etc.? I like how Mark Suster handles the question in 10 Marketing Lessons for Early-Stage Tech Startups. Lots of thoughts here.

Startup 211

Startup IP Ideas Patents 211

SoCal CTO

SEPTEMBER 20, 2011

One of the readers asked my opinion around sharing your startup concept: My first question has always been - how do you protect your idea while shopping around for feedback, partners, developers, etc.? I like how Mark Suster handles the question in 10 Marketing Lessons for Early-Stage Tech Startups. Lots of thoughts here.

Startup 198

Startup IP Ideas Patents 198

Both Sides of the Table

OCTOBER 8, 2014

If you want the full SlideShare deck with many slides not in either post it’s in this link –> The LA Tech Market. ” It’s the most common refrain I hear from investors and even entrepreneurs these days. Has it begun to mature or is it just better marketed than in was say 5 years ago?

Entrepreneur 376

Entrepreneur Snapchat Startup Google 376

InfoChachkie

JUNE 30, 2014

Too bad, as they would be well served to study Dirty Franks marketing plan, which has withstood the test of time. Franks didn''t need a sign, let alone a marketing budget. Hurry Up And Stop Marketing. If you have amazing products, the marketing of those products is trivial. say) ‘We’re the market leader in blah.’

Marketing 193

Marketing Software Review Product Social Media 193

Both Sides of the Table

MAY 21, 2011

They get marketed as such. Will that be enough or will high churn rates creep in, new toys be introduced into the market, new time sucks pulling user attention away? If you’re building a startup today I would encourage you to think harder about how you’re going to win the battle for share of mind.

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Startup Cloud Computing Venture Capital Marketing 309

Xconomy

APRIL 29, 2019

As an entrepreneur, perfecting your vision, securing and managing funds, building a team, marketing and selling, and executing on plan, all while navigating unexpected obstacles, likely occupy your every day. Read more » Reprints | Share: UNDERWRITERS AND PARTNERS.

Entrepreneur 103

Entrepreneur Startup Demand Resource 103

Both Sides of the Table

JUNE 9, 2013

The topic of the conference was “The Sharing Economy” and as I read many of the session title descriptions I realized that people would be talking more about “collaborative consumption” (think airbnb, taskrabbit, uber) than about why people are sharing more on Instragram & Snapchat. Market meet reality.

Marketing 361

Marketing Course Pricing Networking 361

Berkonomics

OCTOBER 28, 2021

The biggest mistake many corporate marketers, entrepreneurs and even investors make in the initial stages of planning – overstating the size of the (SOM) serviceable obtainable market. So, is your (SOM) serviceable obtainable market large enough? So, is your (SOM) serviceable obtainable market large enough?

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.Net Statistics Marketing Research 156

SoCal Tech Calendar

MAY 5, 2012

Friday, May 11, 2012 -- Entrepreneur Association Conference. 15 percent discount for SOCALTECH readers. 15 percent discount for SOCALTECH readers. Use promo code: SOCALTECH. See [link] (more)

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Conference Entrepreneur SoCalTech UCLA 113

socalTECH

APRIL 2, 2014

How can marketers make better decisions and get better results from their online marketing? Pasadena-based Smartify (www.getsmartify.com)''s CEO, Carla Bourque , recently talked to us about the company''s online marketing platform, and how it differentiates itself from a lot of other competitors in the market.

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Marketing Pasadena Platform Email 196

InfoChachkie

NOVEMBER 5, 2012

However, many people are not aware that prior to entering academia, Steve was a wily and creative marketing entrepreneur. As the VP of Marketing, Steve inherited a department of 14people that was burning $4M annually. All of a sudden I now had customers telling what market, how to reach them and what applications are important.

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Marketing Startup Sales Customer 271

Startup Professionals Musings

APRIL 28, 2023

Entrepreneurs seem to have blinders on when looking at competitors. With this agreement in place, there are a host of ways that both sides can win: Share common technology. Every startup has a core competency which should not be shared. Expand the market for both. Benchmark your practices against a true peer.

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Startup Outsource Competition Entrepreneur 105