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4 Principles Guide Every Socially Conscious Business

Startup Professionals Musings

The idea has four principles guiding and underlying every business: Higher purpose. I would expect that to seem intuitive to all entrepreneurs, but every investor I know has many stories about startup funding requests with no clear business model.

Guide 128
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The Authoritative Guide to Prorata Rights

Both Sides of the Table

Prorata rights are one of the most important rights of a private market technology investors and yet are seldom fully understood. Why investors care about prorata rights. In the old days there weren’t many fights about whether angels would take their prorata rights in financing rounds. Here’s what you need to know.

Guide 336
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Why Your Marketing Campaign Sucks

Both Sides of the Table

Mostly it’s because your marketing campaigns suck. Or more directly – they are likely narcissistic resuscitations of your newest features or bragging points that nobody but your marketing team and your mom care about. But mostly they’re thinking, “Will my audience even care about this topic?”

Marketing 389
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What if you see juicy competitor information?

Berkonomics

Most CEOs want to obtain information about their competitors in the most subtle and non-obvious ways. A fair example In my former industry, I became an informal centralized source for knowledge about the revenues of each of the many competitors, with a special skill for asking just the right questions to obtain the information.

Examples 156
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A Guide to Using Authority & Social Proof in Fund Raising

Both Sides of the Table

I was excited to read it because Robert Cialdini had been a speaker at Google when my wife worked there and she told me that many members of the senior management team at Google had been raving about his work. Social proof is defined as “looking for others to guide our decision&# and it can be both explicit and implicit.

Guide 293
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6 Incentives To Master The Art Of Marketing Yourself

Startup Professionals Musings

Thus, if you are like me, with no real background or experience in public speaking, I encourage you to start early with some traditional training, like a Dale Carnegie course, or read a good book on the subject, like the classic one by successful businesswoman and speaker Jan Yager, Ph.D., “ The Fast Track Guide to Speaking in Public.”

Marketing 113
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Do you need an advisory board?

Berkonomics

How about the size of the group? How about using the names for marketing, fundraising? Advisors fill blind spots in the corporate knowledge base and guide you in areas where you feel you have a personal weakness. How about “chairman” of the advisory board? Create a formal advisor agreement listing expectations.