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Why Your Startup Needs a Sales Methodology

Both Sides of the Table

Like most startup entrepreneurs, when I began my first company in 1999 I had no formal sales experience. And when you achieve product / market fit your company often ramps revenue very fast and you need to build an organization to address it from demand generation (aka marketing) to sales discovery to implementation and after-sales support.

Sales 393
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Broke Girl's Guide Gets Funding

socalTECH

Santa Monica-based Broke Girl's Guide , a startup focusing in on daily deals and information for women, has scored a small debt funding round, according to a regulatory filing by the firm this week. Broke Girl's Guide runs a daily deal newsletter with offers, online promos, and sales information. READ MORE>>.

Guide 230
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Improving Sales: The Excuse Departement is Closed

Both Sides of the Table

Specifically what is often not in the DNA of founders are sales skills. The result is a lack of knowledge of the process and of sales people themselves. I had never had any sales training so everything we did for the first couple of years was instinctual. I boil it down to this: sales people are sales people.

Sales 317
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A Guide to Using Authority & Social Proof in Fund Raising

Both Sides of the Table

The book is a layman’s guide to understanding how we as humans make decisions and is underpinned by data-oriented studies to prove his claims. Social proof is defined as “looking for others to guide our decision&# and it can be both explicit and implicit. You should, too. (no,

Guide 293
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WTF is Traction? A 6-Step Relationship Guide to VC

Both Sides of the Table

Sales owns the former, the latter get marketing emails so you’ll be top of your prospects’ minds. .&# This is important because it keeps you at the top of the stack in their memory. It’s marketing 101 for tech companies in terms of how you market to customers. You have buyers who are ready now and those that aren’t.

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TouchCommerce Hires Sales, Marketing VPs

socalTECH

TouchCommerce provides an online, live chat software product which is used by e-commerce sites to engage with consumers on their web site, and also helps guide consumers to products. sales ecommerce chat executive touchcommerce' The company is led by Internet veteran Bernard Louvat. READ MORE>>.

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ringDNA Launches AI Sales Software

socalTECH

Los Angeles-based ringDNA , which develops sales engagement software, says it has launched a new, artificial intelligence (AI) product, which it says helps recommend actions for sales reps, to increase success.

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