Both Sides of the Table

AUGUST 11, 2021

Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no Trust is led by CEO and co-founder James Borow , who led Snap’s global programmatic ads platform and grew the self-service ads revenue from 0 to $1B+ over three years.

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Product Platform Advertising Acquisition 424

socalTECH

JANUARY 31, 2017

Los Angeles-based OWNZONES Media Network , a provider of technology for the motion pictures, television, and digital content market, said on Monday that it has launched a new product for delivering content over "over the top" (OTT) market. Pricing on the new product was not announced.

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socalTECH

JUNE 9, 2014

Los Angeles-based Jukin Media (www.jukinmedia.com) thinks it has figured that out, and instead of trying to create viral videos, has been buying up the rights to those videos--before they really go viral--to create not just a one-hit, viral video wonder, but a sustainable business. What is Jukin Media?

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Media Content Startup IP 235

socalTECH

OCTOBER 9, 2019

El Segundo-based Image Metrics , a developer of computer vision and facial analysis and tracking tools, has rolled out a new platform for implementing augmented reality (AR), which it calls LUNAR. According to Image Metrics, the new tool is aimed at marketers, helping them to implement augmented reality (AR) effects for marketing initiatives.

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Metrics Platform El Segundo Snapchat 140

socalTECH

JULY 22, 2014

El Segundo-based Pk4 Media , which develops adveriting technology, said this morning that it has acquired Santa Monica-based Prosperio , a developer of a programmatic direct platform for the display and video ad market. pk4media prosperio launchpadlad programmatic advertising merger acquisitoin platform marketing software'

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El Segundo Media Santa Monica Platform 138

socalTECH

JUNE 18, 2014

Los Angeles-based viral video entertainment network Jukin Media is continuing to build out its executive team, saying today that it has named Jerry Boonstra as its new Chief Technology Officer, and Theresa Tran as its new Head of Product. jukin media viral video youtube content hollywood videos executive frequency cnet' READ MORE>>.

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Media Chief Technology Officer Hollywood Content 157

socalTECH

MAY 21, 2013

Los Angeles-based GumGum has snagged a media agency network executive as an advisor, the firm is announcing today, for its in-image advertising platform. GumGum said it has appointed Carl Fremont, the Global Chief Digital Officer at MEC, which it says is one of the world''s largest media agency networks, to its advisory board.

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Media Yammer Advertising Los Angeles 164

socalTECH

MAY 12, 2017

Earlier this week, Los Angeles-based Donut Media (www.donut.media) announced a seed funding round, for its efforts to create a online, video-focused brand centered around car enthusiasts. Donut Media is venture backed by Techstars Ventures, 3311 Ventures, Fontinalis Partners and professional driver Ryan Tuerck. What is Donut Media?

Media 177

Media Content Platform Artificial Inteligence 177

socalTECH

MAY 21, 2014

It turns out, nowadays, creating the content is only a small part of your job description The most successful YouTubers, studios, brands and agencies today are intensely focused on using social media to engage with fans, get that content out there, and grow their audience. where we were helping to figure out the digital side of the company.

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Downey Content Help Startup 215

socalTECH

APRIL 23, 2013

The world of media is in the midst of a major transition, where radio and television are no longer the powers they used to be--and there''s a clear shift towards some unknown future online. Unfortunately for the rest of media, it''s also allowed us to be honest with our audience, which they are not doing much at all. Just do it.

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Media News Startup Technical Review 196

InfoChachkie

AUGUST 18, 2011

Messenger : Mark Douglas, President & CEO, SteelHouse Media. In this interview, Mark discusses how his experiences at Oracle, eHarmony and the Rubicon Project contributed to the creation of his latest venture, SteelHouse Media. Rubicon was the media business. You can watch the video below or on YouTube here: [link].

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eHarmony Media Oracle Commerce 204

Both Sides of the Table

MAY 7, 2013

Anyone who reads this blog frequently will know that I am a big believer in low-cost video content and specifically the power of YouTube as a content creation & distribution platform. Our industry just took one big step towards legitimacy with the hiring of renowned media exec Ynon Kreiz to run Maker Studios. hours of TV / day.

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Media CTO Coach CTO Hire Los Angeles 320

Both Sides of the Table

SEPTEMBER 12, 2013

It was a software platform for allowing advertisers to purchase brand integration (product placements) as a standardized unit through a marketplace. As more consumers were skipping commercials the idea of authentically integrating brands into media seemed obvious to me and ended up informing a lot of my investments in 2009 and 2010.

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Invest Venture Capital Startup News 340

socalTECH

MARCH 1, 2013

One of those is Hollywood-based FilmBreak (www.filmbreak.com), which is applying the world of social networking, media, and the Internet to help film-makers gain access to the analytics and insights they need to better market their films. We're not necessarily the platform to help up-and-comers or amateurs to be successful.

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Hollywood CTO Hire Social Media Platform 256

Both Sides of the Table

MAY 25, 2010

Despite the criticisms they’ve received, Twitter’s desire to maintain the quality and integrity of the Twitter stream is worthy and will benefit both the platform and all of us as individuals who have poured our time and energy into communication through Twitter. For any platform to succeed it needs to achieve revenue momentum.

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Advertising Platform Startup News 276

TechCrunch LA

APRIL 11, 2022

Its approach is also drastically different from most fertility service providers — it has savvy, intelligent marketing; a tech-enabled and fully virtual care facility; a focus on compassion; and ample customer education to help patients feel involved and understood. The company today has 12 outlets in 10 cities in the U.S.

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Help Startup Technical Review Education 161

socalTECH

JULY 16, 2012

With the proliferation of social media, how do you--as a brand--manage all of those various websites, content, and media? The firm already has seed funding from such investors as Kelly Perdew, Sugarmaker Media, and support from talent agency ICM Partners. Gocke told us more about the company and what it's doing. What is Fliptu?

Social Media 268

Social Media Media Social Network Seed Funding 268

Tech.Co

JANUARY 15, 2018

Jen Consalvo and I expanded the national footprint of events, hosted conferences and festivals, created monthly leadership summits, hosted an interactive educational speaker series, wrote a book, and launched a daily news and resource platform with a new brand – Tech.Co. Needless to say, very little of it was easy.

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Media News Organization Content 175

InfoChachkie

JUNE 16, 2011

helps brands start conversations with target audiences on Twitter. In social media, the underlying artifact of the ecosystem is that consumers are following people. So who are the people who can help you reach the consumers you want to reach? I have been monetizing social media for six years.

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Social Media Platform Media Networking 252

Both Sides of the Table

FEBRUARY 18, 2013

It means the “ torso TV ” consumption patterns will be more important than the head or the long tail for the next era of media companies. You should only worry about this if you’re a large, traditional media company with fat margins. TV of the future will not always have linear stories. think Apple. and again here.

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Startup Media Content Platform 380

socalTECH

AUGUST 22, 2014

For our profile today, we had a chat with Jonathan David , the CEO of Los Angeles-based Tapstone (www.tapstone.com), a company providing media buying and optimization. Jonathan David: We''re essentially a media buying and optimization platform. The better the platform gets, the more we are able to scale, with less labor.

Advertising 230

Advertising Santa Monica Startup Media 230

Both Sides of the Table

NOVEMBER 11, 2013

Be open & transparent (mimicking the greater social order changes that have come with blogs & social media). Build platform services that provide more value to our startups than just money (putting our fees into our ecosystem and not just our pockets). It would be out of sync. You can follow Hamet on Twitter here.

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Venture Capital Startup Blogging Platform 324

socalTECH

DECEMBER 9, 2020

The Alliance for SoCal Innovation , a nonprofit looking to help connect Southern California's innovation ecosystem, has partnered with Verizon Media to help launch microsites to connect the local technology community, and grow the ecosystem, Verizon said on Wednesday. READ MORE>>.

Southern California 113

Southern California SoCal Thousand Oaks Media 113

TechCrunch LA

SEPTEMBER 6, 2018

New platforms led by YouTube have emerged to change the dynamic of broadcast media — once dominated by the rigid programming of TV — while the internet has enabled new media stars to engage with their audiences in new, high-touch ways. Popbase is an app that operates almost like an interactive forum for new media.

Help 115

Help Startup Activision Media 115

socalTECH

OCTOBER 16, 2014

According to the company, it has launched its Mobile Rich Media Ad Platform, a product which helps advertisers maximize their mobile ad dollars, with tools for ad authoring, a creative library, and analytics engine.

Mobile 218

Mobile Product OpenX Yahoo 218

socalTECH

NOVEMBER 21, 2014

Patrick Quigley: People often have the wrong perception of Vantage Media. However, if you talk to a lot of people about who Vantage Media is, a lot of them think we''re still an agency, specifically focused on for-profit education marketing. We sat down and spoke with Patrick about the business and its pivot. Why is LA key to that?

Media 162

Media Advertising Startup Platform 162

TechCrunch LA

FEBRUARY 2, 2021

The Los Angeles-based commerce and content platform StackCommerce has been acquired by the Integrated Media Company, a holding company set up by the massive private equity fund, TPG, to acquire new media businesses. As a part of Integrated Media, StackCommerce will join properties like Fandom and Goal.com.

Media 134

Media Commerce Company Companies 134

socalTECH

JUNE 25, 2013

The reason why, is the firm has been running ads since January to help get the word out about its service and products. Convertro said it has been working with Media Design Group , a direct response TV advertising agency, to help measure the efficacy of broadcast marketing. READ MORE>>.

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Dollar Shave Club Advertising Media Design 171

Both Sides of the Table

JULY 19, 2011

And some tech companies are growing like wildfire helping brands to find more people who “like&# them. I’m starting to spend my time evaluating companies that can help brands simultaneously build within the fortress but also maintain social value in the open web. Social Media helps change that.

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Social Media Google Media Startup 274

TechCrunch LA

JUNE 28, 2018

This week, both Microsoft and Google made moves to woo Hollywood to their cloud computing platforms in the latest act of the unfolding drama over who will win the multi-billion dollar business of the entertainment industry as it moves to the cloud. “I n media and entertainment there are lots of isolated studios around the world.

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Hollywood Cloud Computing Netflix Google 254

TechCrunch LA

DECEMBER 4, 2018

market with the help of several Los Angeles-based investors. The $45 million Series A was co-led by FitLab, Causeway Media Partners and JAZZ Venture Partners, with participation from Courtside Ventures, Elysian Park Ventures and ward.ventures. . One of Europe’s most popular fitness applications is poised to flourish in the U.S.

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Coach Mobile Training Netflix 264

socalTECH

AUGUST 8, 2012

Irvine-based Pivotshare , a new startup offering up a service to help content creators publish and monetize their video or audio via subscription or pay-per-view, said today that it has raised $1M in a Series A funding. The company was founded by Adam Mosam. READ MORE>>.

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Content Orange County Coach Media 182

Startup Professionals Musings

SEPTEMBER 21, 2018

I recommend an easier way – using an investment platform like Gust, EquityNet or SeedInvest. Another advantage of online investor and equity crowdfunding platforms is that they will force you to pull together your story and documentation in a more consistent and complete fashion than you might otherwise bother.

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Platform Equity Invest Technical Advisors 94

socalTECH

MAY 29, 2013

Adly, which is led by Walter Delph, develops a social advertising platform which helps harness the power of celebrity to help brands engage with consumers via social media. Adly says it has a network of more than 75,000 influencers and celebrities on its platform, and so far has run campaigns for over 200 brands.

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Funding GRP Partners Social Media Advertising 170

socalTECH

MARCH 13, 2013

The firm said the latest version of its platform is aimed at brands, retailers, media companies, and trade associations, to help them scale their content efforts across digital channels. The software helps those companies publish their own data on their websites, by surfacing fresh content to help engage consumers.

Content 171

Content Tool Legalzoom News 171

socalTECH

APRIL 30, 2013

The startup says it added more than 200 new publishers and 100 new buyer channels for the six months ended March 31, 2013, and that its customers now include more than 500 of the world''s premium publishers, including eBay UK, Time, ABC News, the Wall Street Journal, Tribune Company, Virgin Media, People, Universal and many others.

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Customer Custom Clearstone Journal 220

socalTECH

FEBRUARY 7, 2012

GraphEffect's software helps companies measure the impact of their social media marketing on Facebook and other platforms. READ MORE>>.

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Press Social Media Santa Monica Media 196