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Fan Appz Launches Social Media Marketing Product

socalTECH

Los Angeles-based Fan Appz , which is headed by Jon Siegal, said today that it has launched a new social media marketing product. The firm said its Personalized Marketing Platform is aimed at brand, to help them turn their fans into customers.

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Manalto Gets $1M For Social Media Content Management

socalTECH

Santa Monica-based Manalto has raised $1M in a seed funding round, for the company''s social media content management software. The company said it is developing "social ERP software" aimed at large enterprises and franchises, helping companies to manage their marketing on Facebook. The company is led by Anthony Owen.

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Spreeify Adds New Social Media Giveaway and Promotions Product

socalTECH

Los Angeles-based Spreeify , the developer of social marketing software headed by Ruben Dua, is launching a new social marketing product it calls Social Swag this week. The company said its site helps run campaigns offering promotional items for people to discover, share, and win. READ MORE>>.

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How The Promise Of Social Media Advertising Is Measuring Up For Adly

socalTECH

We caught up with CEO Walter Delph to hear how the promise of social media advertising has measured up to reality, and what that means for brands and marketers today trying to leverage the new reality of social conversations. When you say social media, what does that encompass for you now--Twitter, or beyond just Twitter?

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Trust Aims to Help Small Businesses Make Smarter Ad Buys

L.A. Business Journal

As an alum of social media giant Snap Inc.’s s revenue product strategy team, James Borow said he has seen firsthand the struggles that small businesses face in advertising and marketing.

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HireRight Adds Social Media Screening

socalTECH

Irvine-based HireRight , which provides employment background checks, drug testing, education verification, and other services, says it has added new social media screening, via a partnership with Fama Technologies. Financial details of the deal were not announced.

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GumGum Ranks NBA Teams On Social Media

socalTECH

Which NBA team is winning, on social media? Los Angeles-based GumGum , the image recognition, computer vision, and advertising technology developer, has rolled out a new service called GumGum Sports Scoreboard , a new tool which helps benchmark and analyze media value generated from NBA team-owned social media accounts.