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Spreeify Launches New Mobile Ad Product

socalTECH

Los Angeles-based Spreeify , the developer of display ad technology which is led by Ruben Dua, has rolled out a new product aimed at the mobile market. server advertising technology display network mobile spreeify' Pricing on the new tool was not announced. READ MORE>>.

Mobile 218
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53 Questions Developers Should Ask Innovators

TechEmpower

At TechEmpower, we frequently talk to startup founders, CEOs, product leaders, and other innovators about their next big tech initiative. The conversations are interesting and varied because they’re about new, exciting, different things. ” or “Are you developing for desktop, tablet, mobile, or all three?”

Develop 520
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Impact Rolls Out New Deep Linking Support For Mobile Affiliates

socalTECH

Santa Barbara-based Impact , which develops software used by brands to manage partnership and affiliate programs, has launched a new product to help those companies with managing mobile linking. The company said the move will help marketers drive more revenue and higher mobile conversion rates.

Mobile 113
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Sightly Launches Video Ad Platform

socalTECH

San Diego-based Sightly , which develops video advertising technology, said Thurday that it has launched a new platform aimed at delivering personalized, video ads from local businesses to prospective customers. Sightly said its video ad platform provides micro-target audiences in hyper-local areas for advertisers. READ MORE>>.

Platform 153
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CampaignEQ Aims At Better Mobile Marketing Attribution

socalTECH

Is that mobile cost-per-click, CPA ad, Facebook campaign, or Pinterest page actually translating into a customer? A new, Santa Monica startup, CampaignEQ , is hoping to help marketers better attribute increases in mobile customers and traffic to their marketing campaigns, with a new product. READ MORE>>.

Mobile 249
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Why Hopscotch Is Behind Your Favorite Mobile Sports App, with Laurence Sotsky

socalTECH

If you're an NCAA fan, and you've loaded the app for your favorite team, there's a high likelyhood that the app is actually the product of El Segundo-based Hopscotch (www.gohopscotch.com). Hopscotch, led by Laurence Sotsky , has built software which enables sports teams, venues, and others to rapidly create mobile apps for their fans.

Mobile 162
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Broadcom Debuts New LTE Platform

socalTECH

Irvine-based semiconductor manufacturer Broadcom has launched a new, LTE smartphone platform, which it says is targeted at the sub-$300 smartphone market. Broadcom said its new placeform--based on the Broadcom dual-core M320 LTE SoC--is specifically aimed at helping OEMs develop affordbale, 4G LTE mobile devices. READ MORE>>.

Platform 138